“Matt, how do you come up with stuff to post on LinkedIn?” 👇

The best way to start is with your clients’ questions.
 
I take the questions I'm asked and connect them to 3 “S’s”...
 
1️⃣ 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 I have that relates to the questions
 
2️⃣ 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 I've learned over the years that connect to the questions
 
3️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲...strategically highlight other authorities' work that relates to the questions
 
These 3 “S’s” will set you up to...
 
▶️ Create more relatable content for your ICP (Ideal Client Persona)
 
▶️ Separate yourself as the go-to person for XY&Z in your industry
 
▶️ Position your company for more inbound leads so that you can serve more clients
 
🔁 Do. Learn. Adjust. Repeat.