SUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email).
ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.
For more info, check out the website and Instagram page:
The average millennial sees 8,000 digital messages every single day!
Want to get above the noise?!
Tell stories through print media!
A few months ago, I shared my Powerfully Persuade Through Storytelling workshop with business leaders in Connecticut.
I had to stop by the house of one of the best storytellers America has ever known.
While there, I saw firsthand something that many people talk about but don’t make it part...
Answer this question…
“What excites you to get out of bed in the morning?”
Here, I’ll go first. My kids motivate me beyond what I could ever imagine. Especially since they know my goals, they are constantly reminding me of what I need to do. Whenever I hit a...
At least, that’s what hundreds of people said early on.
Countless bankers rejected the Mickey Mouse concept!
But guess what? Walt Disney is hailed a genius today.
In fact, this year is the 100th anniversary of Walt Disney Studios!
Just because some people don’t understand your...
Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.
60-year-old man. CEO of an extremely successful company.
He was sobbing and had to hug me.
For the first time in his life, he realized he had to start telling people his...
Here is the most important framework that I learned...
1. You have to understand your ideal clients.
2. You share stories that relate to your ideal clients.
3. You engage (comment, "like," etc.) with your ideal clients' posts.
4. You network (virtual coffee/meet IRL) with your ideal clients.
...my content produces 2 million+ impressions each year. Has for the last four years. This isn’t bad, but it’s not great either. Meaning anyone can do it.
This led to tens of thousands of people checking out my profile.
Profile views lead to inbound messages inquiring about...
You wouldn't go to an in-person networking event and only talk business, would you?
What would you talk about?
You'd connect with people over: family, where they went to school, and sports.
So why are you only sharing stuffy business posts on here?
I'm not saying to turn your LinkedIn into...
How to have an awesome day…
Forgive your younger self.
Believe in your current self.
Create your future self.
I love when people lean into their creativity!
It's fun and profitable.
Have a great day, everyone!
It’s hard for me to believe. It really is.
Just like everyone, when covid hit, I shifted how I was sharing info.
I turned to LinkedIn.
As funny as it is now, I had a tough time making my first LinkedIn post. Must have wrote and rewrote that sucker a dozen times.
So why is the number...