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It's been a wild ride so far this year.

I've worked my guts out for my clients. More miles flown and driven than I’d care to admit.

I've decided to get off the road for 2 weeks and spend time with family. My travel schedule will pick back up mid-Oct.

In the meantime, check out some cool spots so far this year...

-Miami, Florida
...

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Can You Hold an Audience’s Attention?

You probably don’t know who Max Martin is (without Googling). Don’t worry. Over the years, I’ve talked to hundreds of people about Max Martin, and I’ve never come across anyone who knows who he is. Although, if I were to ask you if you know who Taylor Swift, Ariana Grande,...

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I've learned to appreciate when my Linkedin content bombs πŸ’£...

1. It keeps my ego in check 

2. It teaches me what people don't resonate with

3. It gives me the opportunity to do better

We all want our content to be engaging, but sometimes it's not. 

This isn't necessarily a bad thing; it's a great learning opportunity. 


What's the #1 takeaway...

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Chick-fil-A served me a burger. πŸ”

It was one of the best cheeseburgers I've ever had, too.

“Wait, what?!” you say. I thought this was the company that says, Eat Mor Chikin?!”

Yup. Well, they used to serve burgers, and the one that started it all (in Hapeville, GA), still does.

Here’s what's wild about this...

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In order for YOU to stand out in today's world (filled with noise), YOU will need to share a ton of content.

Here's what I promise YOU...


Not everyone will relate with what YOU share

YOU will offend people; it's inevitable

YOU will question if you should continue to share your ideas


Here is my encouragement to YOU, do NOT stop posting content just because some people don't like what YOU post.

In the last...

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β€œMatt, how do you come up with stuff to post on LinkedIn?” πŸ‘‡

Best way to start is your...

...clients’ questions.

I take the questions I'm asked and connect them to 3 “S’s”...

1  π’π­π¨π«π’πžπ¬ I have that relate to the questions

2  π’π²π¬π­πžπ¦π¬ I've learned over the years that connect to the questions

3  π’π­π«πšπ­πžπ π²...strategically...

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I've seen a lot of posts recently that...

I've seen a lot of posts recently that say, “prove them wrong,” and I find these posts somewhat confusing. 

I don't do my work to prove anything to anybody.  We’ll always have people that don't believe in what we do; that's part of life. 

Regardless,...

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Understanding Your Behavioral DNA | Stories With Traction Podcast

SHOW NOTES:

PODCAST EPISODE SUMMARY:
In this episode, Ana Quinn and Matt Zaun talk about how understanding your “Behavioral DNA” will position you to be a better leader.

ANA QUINN BIO: Ana is the co-founder and managing partner of Imprint Talent Readiness, and she is also a Vistage...

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Great stories need…

...a hero to root for…

an obstacle to overcome

…and a call to action for your audience. 

Are you focusing on these points in the stories you're telling?

If not, do so and see your ability to connect skyrocket!

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I'll be dead soon. πŸ‘‡

We all will, actually. Life is quick.


This is the first thing my kids are to do once I'm gone…

…whether I pass away in 5 years or 50.

They are supposed to listen to my podcast, Stories With Traction.

The content is built for leaders, and they are being raised to lead.

Every time I...

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How did she predict this so well?!

It all goes back to understanding someone’s Behavioral DNA.

Wanna hear a fascinating podcast episode?

Check out the conversation I had with Ana Rios Quinn

 

Go to the podcast tab to see latest episode. 

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Some of you need a chiropractic adjustment on your LinkedIn content.

You’re playing the clicks game, not the cash game.

Don't post:

Boring case studies
Cliché motivational quotes 
Articles that don't relate to your target audience

Instead:

Share your stories
Share your mistakes and lessons learned
Share something interesting, for crying out loud

...

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