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Speaking of Presidents' Day... Feb 16, 2026

...I'm obsessed with going to Presidential museums, and I’ll be going to every single one before I die. So far, I've been to...
 
#1 George Washington 
#3: Thomas Jefferson
#15 James Buchanan
#16 Abraham Lincoln 
#19: Rutherford B. Hayes
#20 James Garfield
#22 & #24 Grover Cleveland
#23 Benjamin Harrison 
#...

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“Walt Disney is an idiot!” Feb 13, 2026

At least, that’s what hundreds of people told him early on.
 
Bank after bank rejected the Mickey Mouse concept. Investors laughed him out of rooms. Critics said it would never work.
 
But today? Walt Disney is hailed as a genius.
 
This year marks Walt Disney Studios' 103rd anniversary, a global empire...

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A couple of years ago, I set a goal to visit every presidential museum. Feb 13, 2026

So far, I've been to:

 
-George Washington 
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln 
-Rutherford B. Hayes
-James Garfield
-Grover Cleveland
-Benjamin Harrison 
-William McKinley
-Woodrow Wilson
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-Geo...

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Yesterday, I had the privilege of teaching a class Feb 05, 2026

...at Drexel University's Charles D. Close School of Entrepreneurship, and I was absolutely blown away. 

From the moment I stepped into the room, I could feel the energy. The students asked sharp, thoughtful questions and stayed fully engaged the entire time. If they apply even a fraction of what w...

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A couple of years ago, I made a goal to visit every presidential museum. Jan 29, 2026

So far, I’ve been to:
 
-George Washington 
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln 
-Rutherford B. Hayes
-James Garfield
-Grover Cleveland
-William McKinley
-Woodrow Wilson
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush
-George...

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Do you have a StoryBank? Jan 23, 2026

If not, it’s time to start one. A StoryBank® is one of the most powerful tools any organization or individual can have. Like a traditional bank account, you make deposits now to make valuable withdrawals later.
 
What is a StoryBank?
 
It’s a systematic way to document the powerful stories you share. Ev...

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What I learned from touring Motown Records… Jan 12, 2026

In the late 50s, a Ford Motor Plant worker named Berry Gordy noticed something. On the assembly line, scrap metal would go down one side, and on the other end, a beautiful car would be assembled. What if you could do the same with musicians…?

Gordy was a part-time songwriter who barely made ends ...

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Before reading it, I knew little about our 37th President. Jan 09, 2026

Though Nixon had major flaws, he was an interesting figure in American history. 
 
I was intrigued by Nixon’s level of unorthodox strategy he utilized throughout his entire life, his charming charisma, and his insane grit. 
 
Love him or hate him, he's one interesting individual. 
 
I learned more about...

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Daily Habits for Dynamic Storytelling in 2026 Jan 02, 2026

The journey to becoming a masterful storyteller is often embarked upon as a New Year's resolution. However, this well-intentioned practice is riddled with pitfalls. Astonishingly, 92% of people who set New Year's resolutions fail to see them through. This begs the question: why set yourself up for...

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New Year’s Resolutions are incredibly stupid… Jan 01, 2026


92% of everyone who sets one fails, so why in the world would you set yourself up for failure?!
 
Don’t set New Year’s Resolutions; set specific daily habits that will lead to what you want.
 
Don’t focus on yearly goals; focus on daily habits.
 
YOU will WIN!
 
P.S. If you haven't already, I highly recom...

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122 years ago today, Wilbur and Orville Wright flew the first successful powered airplane in Kitty Hawk, North Carolina. Dec 17, 2025

The Wright brothers spent four years researching and developing to pull off this historic moment.
 
For years, Wilbur and Orville were labeled “cranks” and “fools” for even trying to create an airplane.
 
Well, I'm very thankful that they never gave up. I use air travel all the time, and I’m incredibl...

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December 5th, 1901, Walt Disney was born on the second floor of this house. Dec 05, 2025

Walt was the 4th child of Elias and Flora Disney. 

Elias was the carpenter, and Flora was the architect of their home. 

It cost Walt Disney’s parents $800 to build. 

Talk about humble beginnings?!  

You never know where the next great titan of industry will come from.

Happy Birthday Walt Disn...

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70 years ago today, Rosa Parks was arrested in Montgomery, Alabama, for refusing to give up her seat. Dec 01, 2025

Here are the 3 things that I learned...
 
 
1. The iconic picture of Parks you’ve seen in mass media does not show the seat where the protest started. In the picture you’ve seen, it’s a year after the boycott.
 
2. Rosa Parks did not sit in the front of the bus but in the upper middle, where whites and...

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Do any of you know what this ❌ is doing in the middle of the road? Nov 22, 2025

This is the spot where John F. Kennedy was assassinated. 
 
62 years ago today. 
 
Recently, I had the honor and privilege of speaking in Dallas. 
 
After I flew into DFW, I had to stop by the site of the JFK assassination. 
 
For years, I studied our 35th president. How could this man connect with his au...

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13 years ago today, my grandfather died. Nov 06, 2025

I'll never forget our last conversation together.
 
He told me that every day I wake up, I need to remember that some things in life are worth fighting for.
 
“People, Matt; people are always worth fighting for.”
 
He died 2 weeks later.
 
My grandfather was the man who inspired me to get involved in politi...

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Sleep Is a Skillset: The Surprising Habits That Heal Insomnia | Stories With Traction Podcast Nov 04, 2025

SHOW NOTES:

In this insightful episode, Matt Zaun sits down with Morgan Adams, an insomnia and holistic sleep coach, to break down why so many high achievers are running on fumes and what to do about it.

Morgan shares practical tools, mindset shifts, and behavioral strategies for those struggling ...

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đź‘» Wanna hear something really scary on Halloween? Oct 31, 2025

There are sales reps who don’t have a story strategy! 

Instead of talking to your prospects, all scared, wanna crush your sales goals? 

You need to have story strategy. 

You can have the same group of stories that you're sharing again and again, because you're talking to different prospects. 

Mo...

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“If I’m going to ask my clients to get out of their comfort zone… Oct 29, 2025

...I better be doing the same.”
 
That’s why Dan McMahon, CPA, CMAA does stand-up comedy.
Yes, stand-up comedy.
 
Not because it’s easy.
Not because it boosts his sales numbers.
But because it keeps him honest as a leader and advisor.
 
He put it perfectly on the recent Stories With Traction episode...
 
Too m...

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Lessons From the CPA Who Took the Mic (and the Risk) | Stories With Traction Podcast Oct 28, 2025

SHOW NOTES:

In this episode of Stories With Traction, Matt Zaun sits down with Daniel McMahon, Founder and Managing Partner of Integrated Growth Advisors, to discuss how leaders can transition into purpose-driven, sustainable roles beyond their primary career without losing their identity or impact...

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Wanna gain more attention? Tout your big wiener. 👇 Oct 23, 2025


During the Great Depression, when things looked grim, the “Wienermobile” was launched and soon became a national icon.
 
Six Wienermobiles operated throughout the United States. The driver was called “The Hotdogger.”
 
The Hotdogger's job was to "meat" and greet people nationwide.
 
But that wasn't the ...

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🧠 Data informs… Oct 22, 2025


 
📊 Charts impress…
 
đź“– But stories?
 
Stories grab attention.
 
I flunked my public speaking class in college.
Now I get paid to speak, and I just released a book on the exact concept that changed everything for me:
 
👉 The StoryBank
 
Here’s the truth: in a world filled with distractions, pop-up notifications...

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Great Sales Reps Without Systems Will Wreck Your Growth | Stories With Traction Podcast Oct 21, 2025

SHOW NOTES

In this episode of Stories With Traction, Matt Zaun sits down with Gary Braun, Founder and Owner of Pivotal Advisors, to break down what most companies get wrong about sales and how to build a repeatable system that actually works.

He also unpacks the biggest myth in sales: “If I just h...

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In my early 20s, I had a boss who embodied arrogance. Oct 21, 2025

It was utterly repulsive. My co-workers and I found it nearly unbearable to be around him; he seemed to suck the oxygen out of the room. His behavior stemmed from a deep-seated inferiority complex...he felt the need to puff himself up, trying to project an image of greatness, all while being a small...

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đź’Ş I have a secret weapon. It's the reason behind my success... Oct 15, 2025


I have amazing friends.

Not just any friends; people that I could call at 2 a.m. (if I was in trouble), friends.

Tomorrow, one of those friends gets a little older.

This man helped me...

Launch my speaking business (a decade ago) and my podcast (4 years ago).

He's been there for me through th...

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