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Packaging design is not just about aesthetics... Nov 12, 2024

...but how every small detail can significantly affect customer behavior.  

For example, consider how some brands have adjusted the positioning of their characters' eyes on packaging. 

In supermarkets, where products are displayed on multiple shelves, design teams have made subtle...

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๐’๐ก๐ž ๐ž๐ง๐ญ๐ก๐ฎ๐ฌ๐ข๐š๐ฌ๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฒ๐ž๐ฅ๐ฅ๐ž๐ ๐š๐ญ ๐ฆ๐ž, โ€œ๐‹๐ข๐ค๐ž ๐Œ๐ฒ ๐“๐ก๐š๐ข!โ€ Nov 11, 2024

While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, “Like My Thai!”

Naturally, I had to investigate after a recommendation like that. And let me tell you, it did NOT disappoint!

Mike Augustine, the owner and chef of Like...

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๐—ง๐—ฒ๐—น๐—น me what you want your company to be known for... Nov 09, 2024

...and then ๐˜€๐—ต๐—ผ๐˜„ me that you actually believe in it. 

Most companies are all talk. 

They write out their “company values” to check a box.  

None of their employees could actually tell you all the company values since they're so forgettable. 

Paint a picture of your...

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Are You Putting Print to Work? | Stories With Traction Podcast Nov 08, 2024

SHOW NOTES:

SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you.

KEVIN CONNOR: Kevin is a partner at Modern SBC.

Some of the projects that Modern SBC routinely works on:

- Copywriting and content...

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One of my Grandmothers used to tell me... Nov 08, 2024

”...when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of...

.

...FEAR!

.

My other Grandmother, on the other hand, would tell me why she wanted me to do certain things. 

She showed me how much she...

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Here are my LI numbers that led to cash... Nov 07, 2024

...my content produces 2 million+ impressions each year. Has for the last four years. This isn’t bad, but it’s not great either. Meaning anyone can do it. 

This led to tens of thousands of people checking out my profile. 

Profile views lead to inbound messages inquiring about...

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It can be effective to indirectly tell your customers something through a story. Nov 06, 2024

A perfect example of that was when 3M decided to place money inside the advertising casing at a bus stop in Vancouver.

The case was covered at the edges with a 3M product, Scotchshield.
“If you break it, you can keep it!”

Hundreds of people attempted to break the glass, and none were...

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I usually don't make political posts, so cut me some slack... Nov 05, 2024

But our 8th President, Martin Van Buren, is someone we can all learn from. He was the first president in U.S. history to create a bit of a content machine (in-person speeches back then). 

He set up a system that supported his objectives and worked it relentlessly. 

We can do something...

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How to outperform 99.9% of salespeople... Nov 04, 2024



1) Share powerful stories that connect 
2) Let your competitors drown in numbers

P.S. Recently, I launched a free 5-Day Storytelling Challenge aimed at helping individuals master the art of storytelling.

Whether you're looking to boost sales, enhance marketing, or captivate audiences in...

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I've had 9 posts go viral. Here's the brutal truth that I learned... Nov 03, 2024

 


None of these posts led to new business
These posts sucked up way too much of my time
Some of these posts did not contribute to my mission

Today, I have zero desire to go viral. 

Playing the “likes and engagement” game is a slippery slope. 

Instead of trying to go...

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A couple of years ago, I made a goal of going to every presidential museum. Nov 03, 2024

So far, I've been to:

-George Washington 
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln 
-Rutherford B. Hayes
-Woodrow Wilson
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush
-George W. Bush

...museums. 

Each one...

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๐Ÿ‘ป Wanna hear something really scary on Halloween? Oct 31, 2024

There are sales reps that…

…don’t have story strategy! 

Instead of talking to your prospects all scared, wanna crush your sales goals? 

You need to have story strategy. 

You can have the same group of stories that you're sharing again and again, because you're...

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Sex causes twice as many accidents. Oct 30, 2024

Ok, now that I have your attention

In the U.S., there are approximately one million car accidents and 200 deaths each year because vehicles collide with deer. 

During mating season, known as “the rut,” deer are twice as likely to get hit by a car. 

Why is this?

During the rut,...

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I spent 1,000+ hours on LinkedIn, so you don't have to. Here is the most important framework that I learned... Oct 28, 2024


1. You have to understand your ideal clients. 
2. You share stories that relate to your ideal clients.
3. You engage (comment, "like," etc.) with your ideal client's posts
4. You network (virtual coffee/meet IRL) with your ideal clients.
5. You put them in a sales funnel that offers them an...

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๐ˆ๐ญโ€™๐ฌ ๐ฉ๐ซ๐ž๐ญ๐ญ๐ฒ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž...๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฅ๐จ๐ฏ๐ž ๐ญ๐จ ๐ฅ๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ฌ๐ญ๐จ๐ซ๐ข๐ž๐ฌ! ๐Ÿ‘‡ Oct 27, 2024

People want to feel that they can trust you, and the quickest way you can build that trust is through storytelling.

In addition, people are yearning for a real connection.

Understanding this is an opportunity for you and a chance to empower people through your personal and business stories.

...

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AI can be a disaster if you donโ€™t know how to use it properly. Oct 25, 2024

If you're just casually asking AI to “write me a speech” or “write me a book,” be prepared for a product that could put anyone to sleep, even at a funeral!

Speaking of book writing…

Check out the latest episode in a 3 part book-writing series on the Stories With...

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Why YOU Should Write a Book | Stories With Traction Podcast Oct 25, 2024

SHOW NOTES:

SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.

1st Episode
2nd Episode

3rd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss why you should write a book and some common objections people might have. ...

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First, they laugh. Oct 24, 2024

Then they can’t believe it. 

Then, they deny that they doubted you in the first place. 

Success zips many mouths. 

Don't tell people about all the great work you're doing. Show them. 

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Wanna gain more attention? Tout your big wiener. ๐Ÿ‘‡ Oct 23, 2024

During the Great Depression, when things looked grim, the “Wienermobile” was launched and soon became a national icon.

Six Wienermobiles operated throughout the United States. The driver was called “The Hotdogger.” 

The Hotdogger's job was to "meat" and greet people...

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In my early 20s, I had a boss who embodied arrogance. Oct 23, 2024

It was utterly repulsive. My co-workers and I found it nearly unbearable to be around him; he seemed to suck the oxygen out of the room. His behavior stemmed from a deep-seated inferiority complex—he felt the need to puff himself up, trying to project an image of greatness, all while being...

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Check out these numbersโ€ฆ Oct 21, 2024

LinkedIn post #1: had 2 likes and 1 comment 

LinkedIn Post #2: had 1,587 likes and 735 comments

Guess which one landed me the most business?

Believe it or not, it was post #1. 

You see, the person who commented found the content super relatable to him, and he became a huge client. 

...

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๐Ÿ’ช I have a secret weapon. It's the reason behind my success... Oct 15, 2024

I have amazing friends. 

Not just any friends; people that I could call at 2 a.m. (if I was in trouble) friends. 

Tomorrow, one of those friends gets a little older. 

This man helped me...

Launch my speaking business (9-years-ago) and my podcast (4-years-ago).

He's been there for me...

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BIG MISTAKE! ๐Ÿคฏ Oct 15, 2024

Constable & Robinson was the first publisher approached by J.K Rowling.

They turned Harry Potter down. 

They suggested that Rowling take a writing class because they thought her work stunk. 

She went on to sell over 500,000,000 books.

Just because some people don’t like your...

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