One of the most costly mistakes I made in content creation?

I ignored evergreen content.
 
For years, I poured time into posts that faded within days.
They got likes…but no long-term lift.
No ROI.
No leverage.
I was chasing attention, not assets.
 
Then I had a mindset shift.
You’ve heard of residual income, right?
Well, evergreen content is residual influence.
Write it once.
Refine it.
Let it work while you sleep.
 
Now, I create content that compounds:
✅ Searchable
✅ Shareable
✅ Relevant weeks, months, even years later
 
That one shift changed everything.
 
👉 Don’t just create for the scroll.
Create for the shelf.
Build a body of work that pays dividends long after you hit "post."