🔥 What do campfires and corporate strategy have in common?

For Richard Branson…everything.
 
The founder of Virgin Group (a business empire with hundreds of companies) routinely gathers his executives, not just to crunch numbers, but to tell stories.
 
Branson once said:
“Telling a story is one of the best ways we have of coming up with new ideas.”
 
He’s taken this so seriously that he’s hosted staff at his house, around an actual campfire, to share business stories.
 
Not memos.
Not slide decks.
Stories.
 
Because stories spark creativity.
 
They surface truths buried in spreadsheets.
 
And they remind us why we’re doing the work, not just how.
 
And here’s the thing:
 
🟡 How many game-changing ideas are trapped in the stories we never bother to ask about?
🟡 How many customer stories are waiting to reshape how we operate?
🟡 How many team stories are the key to a breakthrough?
 
Want a stronger culture?
👉 Start by asking this at your next team meeting:
“What’s a story that’s stayed with you recently and why?”
 
You might be surprised by what surfaces.
 
Have a great weekend, everyone!