What the Rock & Roll Hall of Fame taught me about business...

...legacy, and lasting impact 👇
 
When I walked into the Rock & Roll Hall of Fame in Cleveland, I expected great music.
 
What I didn’t expect was a masterclass in movement-building.
 
Here’s what stood out:
It wasn’t just about talent.
 
Sure, the Hall is packed with musical geniuses. But what they really had in common was this:

-They broke the mold.
-They defied convention.
-They built something bigger than themselves.
 
People like:

-Ahmet Ertegun, who didn’t just sign artists, he shaped genres.
-Alan Freed, the Cleveland DJ who coined the term “rock and roll” and turned a sound into a movement.
-And artists like Springsteen, Bowie, and Aretha, who didn’t just play music, they said something.

Here’s the kicker for business leaders:
If people remember you only for what you sold, you didn’t go big enough.
 
They should remember:

-The message behind your product
-The movement you led
-The emotion you left them with

Great brands, like great bands, don’t just create fans.
They create followers.
They make people feel something.
And those feelings last far longer than any campaign or product ever will.
 
So here’s your challenge:

Are you building a business, or are you building a legacy worth putting in a hall of fame?

Because the companies that are remembered most…

...sound more like rock bands than balance sheets!
 

P.S. The Hall sits on the shore of Lake Erie because Cleveland fought for it, raising $65M, reminding the world where the term “rock and roll” was born. 

When you believe in your story, it can shape history.