𝗪𝗵𝘆, 𝘄𝗵𝘆, 𝘄𝗵𝘆...

Nope...this isn’t a toddler throwing a tantrum.

It’s the secret to achieving BIG goals. Especially when it comes to losing weight.
 
Here’s what I mean 👇
Three years ago, I hired fitness coach  Aly Di. 
She didn’t just ask me why I wanted to lose weight…
She asked me five times.
Like Inception, but with more sweat and fewer dream collapses.
 
Here’s how it went:
1) Why do you want to lose weight?
I want more energy.
 
2) Why is that important?
So I can serve my clients better.
 
3) Why does serving your clients matter?
Because I’m passionate about helping leaders master strategic storytelling.
 
4) Why is helping others communicate well important to you?
Because I used to struggle with communication big time.
Becoming a political speechwriter changed everything. Now, I teach others what took me years to learn.
 
5) Why does that matter?
Because I have kids, and when I deliver value to my clients, I can take care of my family financially.
 
So no…
I didn’t lose weight just for the abs.
I lost it for my family. 
All because I took the time to dig deep and discover my real WHY.
 
Want to hit your next big goal?
👉 Try this: Ask yourself, “Why?”
Then ask it again.
And again.
Five times.
You might be surprised what you find at the bottom of that motivation rabbit hole.