A timely book for leaders, speakers, and anyone looking to increase their influence.
"Stories are the bridges that span the emotional gap between the speaker and the audience," according to Matt Zaun.
As a leader, speaker, and change agent, the following phrase also struck a chord with me, "They (stories) take abstract ideas and make them tangible, relatable, and memorable."
Anyone looking to increase their influence, become more confident in their leadership and teaming skills should read this book! The StoryBank book has not only great strategy, but also excellent tactics that you can use DAY ONE. I recommend it for anyone at any point in their journey.
—Kirsten Yurich
A Whole New Way to Connect Storytelling with Highly-Engaged Company Cultures
StoryBanks are a game-changing approach for cultivating company culture and inspiring people to get excited about your vision. This book is a masterclass in harnessing the power of storytelling as a strategic tool for leaders, marketers, and entrepreneurs. As someone who works with founders, executives, and teams on building culture, sales processes, and leadership systems, I found the “StoryBank” approach to be both practical and transformative, providing a repeatable toolkit that turns everyday experiences into powerful narratives. I highly recommend it to anyone who wants to strengthen their communication, inspire their team, and connect with customers in a meaningful way.
—John Wilson
Learn how to be strategic with storytelling and you will change your life!
Stories are at the center of how we communicate as humans - but most of us don't realize it. In essence, we end up leaving opportunity after opportunity on the table because we simply don't understand how to be strategic and intentional with how we communicate. Matt's book will change that for you - and change your life in the process. This book will guide you through how to transform your communication into one of your greatest assets. You can't afford not to read it!
—Craig Coyle
Strategic storytelling is a lifelong tool for influence, connection, and leadership
This book is a must-read for CEOs, leaders, and anyone who wants to improve their results through more effective communication. Zaun provides dozens of examples/stories in what is a masterpiece for modern leadership. Zaun sums it up best- "Strategic storytelling is not a one-time skill; it's a lifelong tool for influence, connection, and leadership.
—David Nast
About Matt Zaun
Matt is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.
In addition to his work in the private sector, Matt has worked with numerous politicians to improve the quality and reach of their engagement. Matt worked closely with these clients on their media and communication strategies, including speeches and campaign messages at the local, state, and national level, to achieve remarkable results.
A trusted advisor to CEOs, executives, and sales professionals, Matt coaches leaders on mastering persuasion, building trust, and leveraging influence to boost profits and create lasting impact.
When he's not showing others how to strategically share their stories, Matt enjoys spending time with his wife Courtney and their three kids, Elliot, JL, and Roman, in their home in Chester County, Pennsylvania.
