355,289 vs. 221

8 days ago, I wrote a LinkedIn post that took me 20 mins to write, and it got 221 impressions, which ended up being my worst LinkedIn post since being on the platform.  

The very next day, I wrote a post that took me 2 mins to write, and it ended up being my most-viewed post with 355,289 impressions. 

Why am I telling you this? Because consistency is one of the most important aspects of LinkedIn.

The post that did exceptionally well brought thousands of people to my website, and numerous people signed up to receive my storytelling strategies via email. 

LinkedIn engagement is like the Stock Market, it goes up and down, but your goal is to continue to trend in the right direction.