7 things that have increased my profit by 25%

In January, I read  Craig Andrews’s book Make Sales Magical. Little did I know it would transform aspects of my business. I had to have  Craig on the Stories With Traction Podcast to share his concepts. Here are some of the points that we talked about…

1) 𝗖𝗼𝗳𝗳𝗲𝗲 𝗗𝗮𝘁𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆  ☕️: Forget the hard sell. Start with a small, irresistible offer that builds trust before asking for that big commitment. It's like asking for coffee, not marriage.

2) 𝗗𝗶𝘀𝗽𝗿𝗼𝗽𝗼𝗿𝘁𝗶𝗼𝗻𝗮𝘁𝗲 𝗩𝗮𝗹𝘂𝗲  💪: Give them way more than they expect. You know, like when a restaurant gives you a free dessert just because. Who wouldn't come back for that?

3) 𝗙𝗶𝗹𝘁𝗲𝗿 𝗼𝘂𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀  🚫: Some clients are just not worth it. Be like a nightclub bouncer—only let in the ones who aren't going to trash the place.

4) 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀 𝗶𝗻 𝗢𝗳𝗳𝗲𝗿𝘀  📦: Structure your offers with 4-5 mini-deliverables. It keeps things interesting and shows you're serious about providing value. Think of it as a tasting menu before the main course.

5) 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵  🛠️: Address a problem, solve it, then offer a solution to the next problem you just created (in a good way, of course). It's like a Russian nesting doll of value.

6) 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗗𝗲𝗰𝗶𝘀𝗶𝘃𝗲𝗻𝗲𝘀𝘀 ⚡️: If they can't decide on a small offer, how will they handle the big stuff? Decisive clients are your best friends.

7) 𝗦𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗠𝗶𝗻𝗱𝘀𝗲𝘁𝘀 🧠: Help your prospects visualize success with you in their corner. It's like having a GPS for business growth.

This list just scratches the surface of what  Craig and I discussed. If you want to learn more about this strategy, you’ll have to listen to the whole podcast episode. 

Check out the podcast episode HERE.