🎩 He pulls out a deck of cards at networking events.

Not as a gimmick.

As a strategy.

In my latest Stories With Traction episode, Tim Parkin shared one of the most memorable takes on marketing I’ve heard in a long time:

“Magic is the art of getting attention… and keeping it.”

That line alone is worth the listen.

Tim went from magic club kid…
to software developer…
to marketing strategist…

…and somehow tied all three together in a way that makes perfect sense.

Here are a few gems from our conversation:

♠️ What people want and what they need do not intersect
♠️ Most companies are doing marketing backwards
♠️ The fastest growth often comes from the inside out, not the top of the funnel down

If you want to stand out, tell better stories, think more creatively, and stop hiding behind “safe.”

🎙️ Give it a listen here.