I learned how to drive in my parent’s minivan in high school.

Let me tell you, I was not excited to be driving that Dodge Caravan every day during my senior year. 
 
You should have heard all the names I was called.
 
My Dad said, “take the kids' bullying and turn it into an opportunity.”
 
I took out all the back seats and turned it into something fun.
 
I went from “Mr. Soccer Mom” to “ Matt Zaun drives the Party Bus!”
 
That's when I learned how to flip a situation on its head through branding. 
 
Same situation. 
Different story. 
Different outcome.
 
People don’t like your product or service?
 
Change your stories!