I love it when people say...

”why do you post about stuff that isn't specific to your industry?” 

Does Coca-Cola only run ads talking about their products? 
 
No way! 
 
Neither does Nike, Apple, Johnson & Johnson, American Express, Microsoft, General Electic, Verizon, Home Depot!
 
Do you get the idea? 
 
None of these companies only talk about their products.
 
When you post on LinkedIn, your product or service isn't the essential part of who you are to your audience. 
 
Your story, your trustworthiness, your value is the most important part. 
 
So, please do us all a favor and don't just post about your product/service. 
 
We want to know YOU first.