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Imagine this: a reporter steps into your office with a smile and a notepad in hand. 👇

Why?

Because you achieved all of your 2024 business goals, and it’s worth people hearing about!

As you sit with the reporter, you’re not bound by today's constraints; you’re basking in the glow of your future accomplishments.

The reporter asks you all you’ve achieved…

…and just like that, the floodgates open.

With each word, each milestone recounted, you paint a picture of incredible triumph.

The challenges you conquered, the innovations you spearheaded - it’s all part of your year.

During this discussion, the reporter turns to you and asks, “help me write my headline.”

What would your headline read?


P.S. It was an honor and privilege having author Barbara Zerfoss on the Stories With Traction Podcast (episode launches tomorrow). I took her advice and did this exercise; it’s a great way to think creatively and envision a triumphant end to 2024.

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