Imagine this: a reporter walks into your office with a smile and a notepad.

Why? 

Because you achieved all of your 2025 business goals, and it’s worth people hearing about.

The reporter asks you all you’ve achieved…

…and just like that, the floodgates open. 

With each word, each milestone recounted, it’s as if you’re painting a picture of incredible triumph. 

The challenges you conquered, and the innovations you spearheaded are all part of your year.

During this discussion, the reporter turns to you and asks, “help me write my headline.” 

What would your headline read? 


P.S. It was an honor and privilege having author  Barbara Zerfoss on the Stories With Traction Podcast last year. I took her advice and did this exercise again recently; it’s a great way to think creatively and envision a triumphant end to 2025.

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