In 2006, two guys in Sweden went up against iTunes, and the entire music industry.
Their pitch?
“Let’s make music so easy to access that people will actually pay for it.”
Daniel Ek and Martin Lorentzon didn’t just build a streaming app.
They sparked a cultural shift.
Spotify’s freemium model cracked the code…
Give people insane value upfront, then let them choose if (and when) they want to pay.
Fast-forward to today:
• 574M+ users
• 180M+ premium subscribers
• A platform that literally soundtracks our lives
It’s not just music.
It’s psychology.
It’s what happens when vision meets execution and user obsession leads the way.
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Here’s what I’m learning from the Spotify model…
In the coming months, I’m going to be releasing a ton of content I used to charge for…completely free.
Frameworks. Strategies. Tools.
Why? Because I want to flood the market with value before asking for anything in return.
Spotify showed us that generosity can be a business model if it’s paired with excellence.
P.S. Recently, I launched a free 5-Day Storytelling Challenge aimed at helping individuals master the art of storytelling.
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
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