Most leaders don’t have a “storytelling problem.”

They have a story awareness problem.

It’s not that you don’t have stories to tell.

It’s that you’re not catching them while they’re happening.

Comedians like Jerry Seinfeld walk through life asking,
👉 “Where’s the funny in this?”

Great leaders should ask,
👉 “Where’s the story in this?”

-That awkward Zoom moment?
-The client call that went sideways?
-The unexpected compliment from a team member?

All of those are story fuel if you're present enough to notice them.

There are two simple ways to sharpen this mindset:

👉 Your Story Homework

At the end of each day (yes, weekends, too!), ask yourself:

“If I had to tell one story from today, what would it be?”

Jot down the date, the moment, and a lesson learned.

That’s it. Over time, you’ll build a StoryBank™ of powerful, usable stories.

Business leaders:
Your life already contains the material for great content, coaching, sales, and marketing.
You just have to start collecting instead of waiting for inspiration to strike.
Start noticing.
Start documenting.
Start telling.
What’s your story-worthy moment from today?