My 5-year-old has an issue. 👇

He can't stand “bad guys” in movies.

Freaks him out.

But aren't we all allergic to adversity?

In the moment, we want it to be easy. 

That doesn't make a great story, though, does it?

Next time you have a difficult client that you figure out how to deliver for, you need to capture the story.

You can use it for the next challenging situation.

This is one of the many benefits of storytelling.

People love struggle/victory stories.

Stop freaking out about challenging circumstances.

Use stories to your advantage!