One of my favorite things about speaking all over the country is...

...seeing cultural obsessions. 
 
I love how passionate Skamania County is about Bigfoot.
 
Plus, it’s been a massive boon to the economy there.
 
They literally sell anything and everything with Bigfoot on it.
 
Have you embraced what your area is obsessed with?
 
This could be a specific food, sports team, or historical figure.
 
It might help you in business more than you realize.