What Business Leaders Can Learn From Football | Stories With Traction Podcast

SHOW NOTES:

PODCAST EPISODE MENTIONED:  Getting to #1 with Josh Rudegeair

PODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.

WILL BAGGETT BIO: Will is the Co-founder of Monetize Your Message, where he is an international keynote speaker on leadership & soft skills. Before becoming a speaker, he spent a decade as a strength coach and sports administrator, having helped produce some of the biggest events in the world, such as the CFP National Championship, the Final Four, and Super Bowl LVI in Los Angeles. Will is considered to be one of the youngest and most prominent speakers in the country, with over 200 paid speeches in five years.

For more info, check out Will here:
https://www.linkedin.com/in/willbaggett/
https://monetizeyourmsg.com/

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE.

*Below is an AI-generated transcript, which may contain errors.

Matt Zaun 

Today we're going to talk about two fun topics, football and business. I'm joined by Will Baggett, who is the co-founder of Monetize Your Message.

He is an international keynote speaker on leadership and soft skills and he has quite the experience when it comes to football.

 

Will Baggett - NOCAP (execimage.org)

Welcome to the show, Will. Thanks for the opportunity, Matt. looking forward to dive into these super fun topics and I just can't wait to engage with your audience.

 

Matt Zaun 

So I appreciate your time and I'm very interested and fascinated to kind of unpack elements of your journey thus far.

So let's start with the football piece to your journey. So you have quite the experience when it comes to football, not as what some may think, not as an athlete, but someone that is helping the athletes and someone from the business perspective of football.

 

Will Baggett - NOCAP (execimage.org)

So can you dive into that? Matt Zaun, Will Baggett, mattzaun.com. Matt Baggett, mattzaun.com.com.com.com.com.com.com.com.com.com.com.comcom.com.com.com.com.com.com.com.com.com.com.com.com I'm to Baylor University in 2012 when life just changed for me from a football aspect.

So the first thing I was able to land was a graduate assistantship with the American Football Coaches Association, which is the biggest organization for coaches high school through pro in the United States of America.

So about 12,000 strong. So walking into it, I didn't know what organization existed. I just needed someone to pay for my grad degree at Baylor.

So I could give my education, but getting into it, it was the absolute best experience ever. And I go from six months prior, I was working at Walmart while I was in college to basically escorting Nick Saban around conventions center halls and talking to him and Mac Brown and Mark Riggs and it was just an amazing transformation.

But I think back to my first week at Baylor, it was August of 2012. And I had a mentor who worked for the Kansas City Chiefs.

And name was Jamil North. He said, Hey, when you get to Baylor, connect with this guy named Coska Zari.

He's the head friend coach for football. I said, okay, I'll go in and say hello. By this time, I'd make my mind up.

I was switching from strength to the business side and I wasn't looking back. So I said, I set up a meeting with him.

I walk into his office, white polo, khaki pants. I'll never forget it. And I sit down for a couple minutes.

He says, uh, will write. said, yes, sir. He says, uh, I heard you used to coach. I said, yes, sir.

I'm switching over to the business side. He said, sit right there. When outside, you'll just squat up in the loudest booming voice.

I'd have ever heard. And 15 people who were running for the office, like, hurry in there. And I realized I opened somebody's feet.

So I popped up really quick. And he was like, all right, coach, the real till then I'm to be on news from the coach starting tomorrow at five a.m.

What?

 

Matt Zaun 

I never said that.

 

Will Baggett - NOCAP (execimage.org)

He says, tell them how you're going to be. I do black shirt and black shirt was kind of like glorified in turn.

I said, I guess I'll see you guys tomorrow. And a guy handed me a pair of black shirts and said, a black shorts and said, don't be late.

And that was. I started in football, in the conditioning at Bayley University. And it was an amazing time. that was 2012 2014.

We went to big 12 championships. shared one with TCU, obviously. That's when we were dropping 70 on everybody. And it was so much fun.

So take that experience. I went to the Chick-fil-A Peach Bowl as an intern after that. guess some time in IMG and licensing.

And then I went to the College Football playoff for three years as a part of the, as an operations specialist.

I worked with the Secret Service, President United States. had two presidential visits. We can dive into that later. That was an experience.

And then I did the 2022 Super Bowl LA, that the Los Angeles Rams won, which was an amazing experience.

yeah, I've seen every aspect of it. And even for this day, I actually steal coach, strength conditioning football. So I go to TCU twice a week when I steal coach.

It keeps me relevant. keeps me just a break. What the student athletes are talking about, what they care about, and so I can veritate my messages to that end when I go and speak to them.

 

Matt Zaun 

Wow, okay. So there's a lot to unpack with what you just said. So one of the things that I want to get a little bit more clarity on is I'm fascinated when you said in 2008 you saw your first college football game because it's later in life, right?

So someone like myself, I grew up in a football home. everyone in my family played football. I grew up watching football.

So it's almost through like habit that I loved football, so to speak. When did you fall in love? Like was there a moment where you're like, what was I missing out on my whole life?

Like why didn't I do this or get involved sooner? Was there a moment that like flip the switch for you?

 

Will Baggett - NOCAP (execimage.org)

Yeah, think it's the camaraderie of the game. And so when you're in a college football stadium, you know, 60,000 plus people at the average FCC stadium, think between 60 and 100.

10,000, kind of like a range for SEC. And when you see people in there, all under the same roof, and they are focused on your team A or team B.

Where we're really in any other aspects of life, can you get people to agree on A or B, right?

It's usually a CD, E, E, G. And so you're connecting with people whom you may never talk to in regular and like everyday life.

You know, you turn around half five people when I score touchdown to some guy. Or some person that you might never come across, you know, I just share everyday life.

And so I think just the power that supports has to connect people from different walks of life. And seeing that live, I think that was really shifted the game for me.

But even when I got into the coaching aspect, just seeing players develop over time. Seeing what it did for players and taking them out of some adverse situations, putting into structured environments, helping them see a different way of life and giving them an opportunity to change their family trajectory.

So I think you. He was kind of like a conglomerate or I guess kind of a combination of a few different things.

And obviously, you know, after AFCA, being able to just, you know, be around these big-time, you know, coaches like, you know, Dabo and Davis Shaw and Bill Snyder.

And, you know, I'll never forget this, Matt Brown was actually the president at the NCAA my first year. And he was so nice to me, man.

He actually brought me a hand-written thank-you note in his own handwriting. But he also talked about when he was growing up, he used to watch garbage trucks for $35 a pop to help make ends meet.

And so just a story behind the stories of things that you don't hear on media today. I think those things are what helped me fall in love with the game.

 

Matt Zaun 

Wow, that's awesome.

 

Will Baggett - NOCAP (execimage.org)

I appreciate sharing that.

 

Matt Zaun 

So you also mentioned the Ram Super Bowl. So little story for you. I, I had a speaking engagement the day two days after the Super Bowl.

Okay. in, in LA. So I flew into LAX and of course there's a day after the Super Bowl that I landed and I flew into LAX and I'm I gotta check out the stadium.

I knew it was over but of course they're gonna still have stuff up. So I drove over there and it was kind of like the storm had already taken place with all the people and you know what goes into it.

And I pull up and I'm literally the only one there. actually had pictures of this where I'm walking around not only the perimeter of the stadium but actually walk into the stadium and there's all these different construction workers tearing down stuff and they're scaffolding everything.

And so one of my business mentors told me years ago he said just walk with confidence wherever you go.

People just let you do what you want. So I was walking up to someone I was like hey do you mind if I take a picture over here?

Hey do you mind if I check this out? And I was able to like go into the stadium. It was such a surreal, cool experience.

And of course I wasn't there but I was really neat to see this stadium see all that goes in.

And I want to talk about that aspect of it, the business aspect. And here's why I think this is so important.

There's so many business leaders that I work with that they get stuck in their own worlds. get stuck in their own little bubbles where they're reading business books.

And there's nothing wrong with that. There's nothing wrong with reading biographies of successful business people and learning about business from business people.

But one of the things that I have found fascinating over the years is I've learned more about From different worlds outside of business, two of which are athletics and music.

Learning about athletics as far as the business aspect and music has been unbelievable for me growing my business. For this conversation, obviously we'll focus on the athletic piece, but football is a business, right?

 

Will Baggett - NOCAP (execimage.org)

it is business through and through.

 

Matt Zaun

So let's talk about that. What are some of the things that business leaders can learn and gain from understanding?

Understanding elements. The football business.

 

Will Baggett - NOCAP (execimage.org)

The biggest thing is understanding that if you look at any major university football is the cash cow. It drops the bus.

It drives the ship. I think that lesson from a transferable skills standpoint, I would say, keep the main thing, main thing.

So whatever is driving the bus, whatever is keeping the lights on, sometimes we can get bogged down and focus on things that don't really matter as much or are not going to really affect the bottom line as much.

With football, athletic universities, they know that if football is not going in the right direction, then the university goes in a separate direction.

So you see a lot of transitions and higher rates and firings. But also sports in general is a microcosm of society.

It typically is a microcosm. It typically mirrors where society is going. you mentioned music, but it's actually musician. And so I've learned more about that.

And I've cared to learn about that in the past few years. But it's been very interesting see that. I would say also from the sports aspect, particularly in football, is that

The developmental aspect of really developing your players. And so whether it's like a scouting report, you're scouting your players, know, you have week to weeks, you have a team you're preparing for, you're watching tape on, you know what they're doing.

And so from a business aspect, what are your competitors up to? are they selling? know, what kind of quarter they have last quarter and being able to be mindful of that.

Secondly, we're constantly developing our people. And so we would play on Saturday. Sunday, we were heavy squat hour players.

While most people are at home chilling and recovering, we're putting them in the squat rack and continuing to develop them and to keep the pressure on.

And given them a healthy level of what we call co-opetition. We're that internal competition that makes everyone better. And we would also do this thing in the weight room.

call them rack daddies. And so we would assign leaders to each rack. So you got the running backs here and you got the wide receivers here.

We would pick one of them, the call them money guys. And they would be in charge of making sure that rack is always going well.

guys always. And I think that's a huge thing, especially in the future of work. I do a lot of research in the future of work.

And if you blog everything down to what the future is, people want to be, they want to be acknowledged for their work.

They want to be acknowledged They want to be flexible. They want to be cared about beyond their paycheck. And so I think the same thing applies from a coaching standpoint and also just a football standpoint in general.

 

Matt Zaun 

Wow, a lot of wisdom with what you just said. So I want to highlight one thing. And then I have a question for you.

was something that you had mentioned. So I really want to highlight to keep the main thing, the main thing.

There's a ton of wisdom in that, a ton of wisdom. You know, it's funny that you mentioned that I several months ago, a gentleman on this podcast was named Josh Rude Geer, who was able to build the number one podcast in the world.

I was on the list of podcasts in the world. I believe it lasted four weeks on that list. I mean, unbelievably successful.

So imagine, you know, three million podcasts. He hit number one for four weeks. So I had him on and we were going through how in the world did you do that.

And he said something very similar to what you said. He basically talked about when you find something that works, you literally hit it as hard as you possibly can.

And one of the things that he had mentioned was he actually studies generals. So Josh, he's a big history buff.

one of the things he said was, when you look at all the successful generals through history, once they go through one of the lines, so say that they're doing really good on the right side.

lot of people say, all right, you're doing well on the right. Now send people to the left. And he says, no, no, no, that's not what great generals do.

When they find that they can go through the hole on the right, they send as much as they possibly can, because that's where they're having success.

And he went into this hole. So, I want to thank you thank you I'm just athletics, but definitely business as well.

It's a couple of years ago. can't pinpoint the... I can't pinpoint who wrote this article. It's been years now.

But I did read an article. I believe it was on Michael Phelps. And one of his trainers was talking about how to be at the peak of when it comes to athletics.

You need to know how to turn it on and how to turn it off. And he said a lot of athletes struggle with turning it off.

So they destroy their bodies or they get into... I know in business sometimes, I'm speaking to myself with this, sometimes I could obsess over things and I can't shut my mind off.

This has been detrimental to my sleep patterns. This morning, I was up at 4 o'clock in the morning. I couldn't turn it off.

So could you give any advice to people that they want to do well in business? But is there any techniques that you can say to them like you've got to learn how to turn it off and rest as well?

 

Will Baggett - NOCAP (execimage.org)

So you don't burn yourself out? Yeah, absolutely. I'm kind of an alligator to the weight room and conditioning. And so what we would do with our players, a lot of people think that in the football weight rooms, whether it be 1 or professional, that we do these crazy lifts and things you've never seen before.

we got guys hanging upside down doing curls. It's not that we have three core lifts that we will do.

It's a bench, it's a squat, it's a deadlift, and everything is at variation of those three core lifts. And that's

We stay inside that realm. When it comes to the rest of the recovery aspect, one thing we record is we record how much sleep did you get last night?

How much water did you intake last night? are you doing from a lifestyle standpoint? We really harp on those things.

degree is in exercise and physiology. people sometimes think that you're building muscle when you're actually under stress to the rest.

You're actually building muscle when you're resting and you're asleep. That's when your muscle's at When growing, they actually develop the most.

That's when things absorb when you are actually resting. It's such a huge aspect of what in terms of physical development.

The same thing comes from a mental aspect. There were some on Instagram recently where it said, when you're 30,000 feet in the air and you have nowhere to go when you're flying on an airplane, he says that increased altitude is increasing the oxygen uptake to your brain.

Some of your best thoughts can come when you're on that plane. Don't have anywhere to go and you don't have wifi unless you paid for it, right?

You don't have tech service unless you, know, you're on a different airline, you pay for that service. And so that rest and recovery, that ability to do nothing well, is where some of your best ideas come from because it gives you more of an objective lens.

I give it a lot of given example. So my business partner, Mentor, when he wants to write a book, he'll get on it for six months straight and now for a day and he's on it.

That doesn't work for me. I can work on something for three or four days straight, two or three hours a day.

And I touch it for three and a half weeks and I feel zero guilt because that time away from it gives me a chance to grow, to learn, to observe and it gives me a chance to rest from it.

And I come back with a more objective view and I can add, delete, edit, omit and what have you.

And I don't think I would have that increased perspective if I did not pull away from it. And so part of the things that I do, I go out every morning for a walk.

I'm not go kayaking a lot. I'm jeskeese, things like this, calming aspect from my I guess.

 

Matt Zaun 

Will Baggett, Will Baggett, Will Baggett, mattzaun.com. The top 10, that's within a couple points. And when I got to a lot of these different tournaments, I recognized the top bounce win by two points.

And a single leg shot, so single leg takedown is worth two points. So if you master takedowns, you dominate with takedowns.

You essentially could go very far in the wrestling world. The reason why I bring this up is because people might be listening to this thinking, well, I wanted to learn about the curls upside down.

I wanted to learn about the fancy, crazy things. now you're telling me there's three basic exercises. That doesn't sound fun.

And what's amazing to me is it does go back to the basics. I was floored when I got to...

Now, I never won the state championship, but I had gone to the tournament and I was able to see some of these wrestlers.

the ones that win are the ones that master the basics. If I could do my entire wrestling journey all over again, all I would have focused on.

on with single leg shots or takedowns and standups because when you stand up, you get a point as well.

And in business, this is so important because sometimes, especially with AI technology coming out, the new flash, right? Everyone's going crazy.

They're changing their business models and changing. got to do this and that. And it's amazing. The businesses that they cling to the, just the flash that's coming out culturally and they lose sight of what they're good at.

So can you speak to, have you seen, and you don't need to name names or anything, you could speak in more general, but have you seen athletes that you watch them and you say, well, they have so much potential.

They're doing really good. And for whatever reason, they want to go the fancy route or they want to do maybe a crazy trick play and they lose focus and then they're not able to gain gain back what they what they were good at.

 

Will Baggett - NOCAP (execimage.org)

you ever seen something like that? Oh, yeah, absolutely man. I'm actually watching this quarterback series on Netflix Matt Zaun, Will Baggett, mattzaun.com.

Matt Zaun, Will Baggett,.com. Matt Zaun, Will Baggett,.com Matt Zaun, that I really just saw who he was as a person.

And I realized that the things he was doing was just because he wanted to be in a sense, have a sense of community and he didn't have that, right?

Because if I'm good at an athlete he was and where he was from. And so he was like, well, I'll just go with the crowd because that's what they're doing.

And I want to be accepted, I want to be a part of the team. And so we worked on those basic things about just how to be your own person, how to do the right things at a really high level.

And like I said, he's got a 95 million dollar contract now in NFL. But I would say when I've seen even just in my own world, I've seen people even from a speaking standpoint, they follow the trend.

So if a new trend comes out, oh, do you talk about this? Oh, of course I talk about that, right?

that's not really even in your lane. And I've learned that you don't want to find a message that resonates with the audience.

can find an audience that resonates with your message. And that's the biggest thing I think we can do, especially with all the kind of flash in the pan.

Things are coming with AI because honestly, we don't really know where it's going. know, we still... I've early aspects of it, but the twist and turns is going to take.

mean, we have automated McDonald's out here in Texas with no people in it, right? And so I think there is an aspect to where you understand what the landscape is doing.

You understand what's out in the marketplace, but you also have to understand that we, as a company, have built it upon these principles.

And we have to stay true to who we are. And so what I do is I study a lot of brand history.

Like I was reading the other day how Samsung used to be a grocery store and how FedEx almost went out of business.

And a guy went to Vegas with five brand and gambled his way into saving the company and how Airbnb used to sell boxes of cereal in order to keep their business afloat.

How WD-40 and Formula 409 are actually named at the number of attempts it took to get those formulas right.

So 40 attempts from WD-40, 409 attempts from Formula 409. And so when I think about those aspects of life, these companies stay true to the basics.

If Formula 409 gives up a 10-4-0-7. Let's just go do what Fabuloso is doing. They never are able to create that market segmentation or differentiation in the market.

I would say that sticking to the basics of what made us who we are is critically important because there's always going to be something new that pops out every single day.

Last thing I'll say to that, I heard your analogy last night online. says that being in business is just like being in the gym.

You can look to the right, you'll see someone that's in better shape than you that you would love to be in their shoes.

If you look to the left, you would see somebody that's struggling and they were killed to be in your shoes.

So that's why I said we have to just stay in the course and just keep cracking it up.

 

Matt Zaun 

Wow. Okay. Let's talk about that. You mentioned about an audience that finds your message. I'm guessing finding the message valuable, correct?

Talk about your speaking. When you do a deep dive and a lot of what you learned when it comes to leadership.

What are some of the key elements that you focus on?

 

Will Baggett - NOCAP (execimage.org)

Absolutely. I could say I could pull everything down to the power connection, right? The shortest distance between two people is connection.

And so how do we create, how do we force these connections? Because in today's marketplace and landscape, we are so connected that we're disconnected, right?

So we have all the social media platforms, we have text messages, we have literally almost everything you can name, but I've learned that a like or a engagement or an impression will never replace a con or a hug or smile.

And so when we talk about the basics, a lot of what I focus on is getting back to the basics, because if you think about from an accounting standpoint, they have what you call generally accepted accounting principles, right?

When I think about from a relationship building standpoint, they're generally accepting relationship building aspects and standards. And so how do we get back to that?

How do we get back to that power connection to where we're reaching out to people, we're calling them on their behalf?

We're sending handwritten thank you notes. We're building great relationships. We're thinking about our first impressions. So first impressions typically four to seven seconds.

How do we manage that effectively? Which our body language look like in terms of how we hold ourselves, how we stand, how we communicate, are we listening to listen, or are we listening to respond.

Right. So these are the aspects I really focus a lot on taking a deep dive for those soft skills because as we kind of hit it on earlier, the future of work is really you can look at those of you different aspects.

So it's like what the work is, who's doing the work and whether works gets done. Those are kind of the three doves of the future of work.

And so what I've learned is that, you know, the new generation, and it's even having a trickle up effect.

They're focusing much more on, okay, how can we find meaning in what we're doing? No one wants to sit in the back of the Google with the lights off and just crank away anymore.

They want to be tied to the mission. They want to be tied to the purpose. And so in doing so business leaders are charged with creating more connection.

Creating more communication. And creating a sense of buy-in that they may not have had to do in the past, right?

Because people are not sitting in jobs 30 to 40 years anymore and wait on their 401K or their pension ticket in.

And so there's a different time now and the business leaders that are focusing on the connection, on the mission and purpose, on the value-based rewards are really the ones that are going to crush it in the future.

And so I just spent a lot of time on seeing how we can better communicate and connect with our people.

So they feel a part of it and no one falls by the wayside. And as a result, their work doesn't teeter.

And then another big thing is people want to be flexible now. They want to have more flexibility. Why is that?

Because I read a study other day about from HubSpot. It says that remote workers are actually just as engaged, if not more, but in office workers, right?

And so there's a lot of changes that's coming in the new frontier. But we stay true to who we are while being able to adopt some principles and some things.

Stangers and ways of doing things and really coalesced the two. think that's the winning formula, being aware of the future, but being able to stay in the presence and somehow marry the two.

 

Matt Zaun 

think it's a sweet spot. So you had mentioned so connected that we're disconnected and people may be hearing that thinking, all right, well, what in the world do I do?

And there's something simple that you had mentioned actually twice during our conversation that I want to pinpoint. You had mentioned the handwritten note that your coach gave you and what it meant to you.

And then also you mentioned that's something that we can do to stay more connected. That is so powerful. And if my mom is listening to this episode, I'm sorry for making fun of you.

When I was younger, when you told me to write those handwritten thank you notes, because my mom really inspired me to do just what you had mentioned.

She talked about the importance of taking literally 30 seconds and writing handwritten thank you note. I can't even tell you how much of an impact that's had well when it comes to

I'm sitting next to a stack of thank you notes right now and I try to write as many as I possibly can because again, no one's doing it and that's the beauty because no one's doing it.

So if you get something in your mailbox that's handwritten, that's going to stick out versus a like or a comment on a social media platform.

That is so important. You also mentioned something else that I want to talk about. You mentioned meaning and what they do.

Okay? So I would say in the last decade, for better or worse, baby boomers and gen actors have made fun of millennials.

And there is some things that they can point to that is funny. You know, you're stereotypical millennial. And so there are some elements of there is there is humor within that.

Okay, a material for jokes. But now the jokes kind of over in the sense that you have a massive wave of millennials coming to leadership positions across the United States.

And now these baby boomers and gen-axers are like, uh-oh, we want these people to do well for us. What do we do?

And a big thing about that is it points back to what you said, Will, about the meaning and what they do because at the top of every survey, millennials want to have an impact.

So if you can paint and paint the scene for them through stories, right, because stories really connect us, but also create this vibrant company culture that really empowers them to have an impact.

Businesses will be more successful.

 

Will Baggett - NOCAP (execimage.org)

So I really appreciate you mentioning that. No question about it, man. I totally agree with that. And we're going to see like a shift.

There's a, there's a, there's a, seismic shift that's happening right now that I think will go through probably 2025 or 2026.

I was going to shape probably the next 20 to 30 years of business. I think I've read something recently where it said some 60% of the jobs that will exist in 2030 have not yet been created, have not yet been created today.

Upskilling. Being better leaders. Itso a conversation now.

 

Matt Zaun 

Iso iam glad you know we are hitting back on that because it's very much necessary. So, not only the stat that you just mentioned, but back it with that another billion people are going to be coming online globally by that point.

We are poised for an unbelievable amount of growth. Four individuals that really take what you've talked about today, Will and actually do it.

So I appreciate everything that you mentioned. appreciate our conversation today. Thank you so much for your time There's three takeaways that I'm gonna take from our conversation The first is I really appreciate you saying keep the main thing the main thing sounds so simple But in your field of football, that's what the greats have done I mean Vince Lombardi was the one that would hold up a football and say gentlemen.

This is a football I'd be sticking to what the keep the main thing the main thing and in addition the second

Big takeaway is when you said that in these college football gyms, you're not seeing fancy exercises. You had mentioned bench squat and deadlift.

And I think that's really important that as business leaders, we need to evaluate, do we have that squirrel mentality, right?

where we get so bombarded with just fancy things that are not propelling our business forward. We need to stick to the basics.

In addition, the third and final piece that I'm going to take away is you mentioning we're so connected that we're disconnected.

It's really important to think about, okay, here's what the masses are doing. Here's what everyone else is doing. What can I do that's different?

know, if no one sends handwritten thank you notes, that's awesome for you, for the one that actually does it.

So I appreciate those three main points that you brought to our conversation today well. And if anyone wants to get more information on what you do, they want to invite you to come in and speak to the organization.

Is this the best place that they can go to get that information?

 

Will Baggett - NOCAP (execimage.org)

Absolutely, So Matt, first and foremost, thank you for the conversation, the platform, and just the elite note taking. One thing we always say, they lead people taking notes and elite people want to be coached.

And so I just love that aspect about you. As far as getting contact with me, I'm on all social media platforms.

I'd will bag it. There's two G's and two T's linked in as well. Email is will at execimage.org and look forward to just continuing the conversation and seeing.

How I can learn and get better as well. So thank you for the opportunity.

 

Matt Zaun 

Perfect. want to move that in the show notes. People can just click and go right to your site. But thanks again, Will.

I very much appreciate your time today.

 

Will Baggett - NOCAP (execimage.org)

That was my man. Take care, buddy.