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People donโ€™t like your product or service? Jul 24, 2023

I learned how to drive in my parent’s minivan while in high school. Let me tell you, I was not excited to be driving that Dodge Caravan every day during my senior year. 

You should have heard all the names I was called.

My Dad said, “take the kids' bullying and turn it into...

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What stories are you sharing with your team members? Jul 24, 2023

  The corporate culture at Starbucks was formed from an inspirational story that Howard Schultz continually shared early on in his career.

He would often tell team members of his significant financial struggles growing up and how challenging it was for him.

These stories empowered the...

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1 thing I learned while touring Mark Twain's house... Jul 24, 2023

Last week, I shared my Powerfully Persuade Through Storytelling workshop with business leaders in Connecticut.

I had to stop by the house of one of the best storytellers America has ever known.

While there I saw something firsthand that many people talk about but don’t make it part of their...

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โ€œNewspapers are meant to be read on the way to the trash can.โ€ Jul 24, 2023

I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.

His point was to read more material (like novels and non-fiction), where the author put more time and energy into writing.

Social media is even lower-level writing than newspapers.

You...

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How to Change Your Community | Stories With Traction Podcast Jul 14, 2023

SHOW NOTES:

SUMMARY: In this episode, Chanel Cook and Matt Zaun talk about how business leaders can give back through nonprofit work.

CHANEL COOK BIO: Chanel is the Public Affairs Officer at the Erie VA Medical Center.  In addition, she is an Adjunct Instructor at Mercyhurst University, where...

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โ€œ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฝ๐—ฟ๐—ฒ๐—บ๐—ฒ๐—ฑ๐—ถ๐˜๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐˜๐—บ๐—ฒ๐—ป๐˜๐˜€.โ€ Jul 10, 2023

One of my mentors shared something with me that fundamentally changed my life. Took a while for me to truly grasp the magnitude of these words, but here they are...

“๐—˜๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฝ๐—ฟ๐—ฒ๐—บ๐—ฒ๐—ฑ๐—ถ๐˜๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐˜๐—บ๐—ฒ๐—ป๐˜๐˜€.”

Read that again.

No wonder you're so stressed.

In business, we often...

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Do you want to sound smart, or do you want to make sense? Jul 10, 2023

Years ago, I had a boss that was a genius.

I asked him one day why his writing didn't reflect his IQ.    

“John, why do you use simple words in your emails and newsletters?  Don't you want to impress people with your knowledge?”

“Matt, some people use complex words...

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Unify Sales and Marketing | Stories With Traction Podcast Jul 07, 2023

 

SHOW NOTES:

PODCAST SUMMARY: In this episode, Erik Wolf and Matt Zaun talk about the disconnect between C-suite, sales, and marketing and what can be done to change that.

ERIK WOLF BIO: Erik is the founder and CEO of estound, which is an award-winning fractional marketing department for...

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This will radically help you when you're on stage... Jul 07, 2023

I’ve given 379 talks. This is something I wish I would have known years ago...
.
.
.
.
...how to warm up a room.

 

Your talk begins long before you open your mouth.

Talking to a room of 50 people or less? If you have time, shake every hand in the room before you begin your presentation.

...

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If you talk about your company's core values, youโ€™re wasting your time. Jul 03, 2023

Don’t focus on company core values, at least the words of those values; focus on your company core stories that exemplify your core values!

Prove to me the values you say you have.  Storytelling paints the picture. 

Share more stories!

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You took time to set a New Yearโ€™s resolution in January, and now itโ€™s July Jul 03, 2023

Are you on track to hit your goals for 2023? If so, congrats, keep up the outstanding work!  If not, why?  Have you kept the same habits?

In one of my favorite books, The Power of Habit, the author, Charles Duhigg, says, “Habits exist so we can get the rewards we want.”

...

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Halfway through the year with the Stories With Traction Podcast! Jun 30, 2023

Check out the episodes so far…

 

๐—๐—ฎ๐—ป

Jan 6 - Part 1 | Six Figure Sales Secrets with Marcus Chan

Jan 13 - Part 2 | Six Figure Sales Secrets with Marcus Chan

Jan 20 - Be Intentional With Your Giving with Dan Koval

Jan 27 - Part 1 | Company Culture: Definition, Benefits, and Strategies...

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How to Get Involved in Politics | Stories With Traction Podcast Jun 30, 2023

 

SHOW NOTES:

PODCAST EPISODE MENTIONED: Stories of Leadership.

SUMMARY: In this episode, Terence Farrell and Matt Zaun talk about how you can get involved politically.

TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of...

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My youngest son helped me launch the Stories With Traction movement. ๐Ÿ‘‡ Jun 28, 2023

From January - July 2019, I set up a mock workshop in my house.

My only audience members: my son and his stuffed bear.

I'd give my workshop to the two of them for hours every day.

Thinking to myself, one day it won't just be to my boy and his bear but to audiences all over the world.

For 7...

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Whatโ€™s the craziest thing youโ€™ve ever done to get attention for your business or career? Jun 27, 2023

 ๐—ช๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚ ๐˜€๐—น๐—ฎ๐˜‚๐—ด๐—ต๐˜๐—ฒ๐—ฟ ๐—ฎ๐—ป ๐—ฒ๐—น๐—ฒ๐—ฝ๐—ต๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?

That’s what Bob Parsons did in 2011.

He killed it, caught it on video, and then tweeted about it. 

He got tons of hate mail for it, and this is what he said, “When the only argument critics have is to...

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People want to be uplifted and inspired; they donโ€™t want to be used! Jun 27, 2023

Instead of trying to manipulate people, I challenge you to inspire those around you instead!

Here are some thoughts to help you motivate others to buy into your ideas:
 
1. Honesty is the best policy. You do NOT need to make-up situations and lie to #communicate persuasively. By being...

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Post regularly! Jun 27, 2023

Amazon spends billions of dollars a year on advertising, and some people wonder if posting on LinkedIn every day is overdoing it!  Do you want to get above the noise or not?! 

If so, focus on consistently sharing your #stories, offering #value, and building trust with your connections...

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Have you embraced what your area is obsessed with? Jun 27, 2023

One of my favorite things about speaking all over the country is I get to see cultural obsessions. Love how passionate Skamania County is with Bigfoot. Plus, it’s been a huge boon to the economy there. They literally sell anything and everything with Bigfoot on it.

Have you embraced what...

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The importance of being a โ€œgreat watcher? Jun 27, 2023

We often hear that it’s wise to be a “good listener,” which is sound advice, but why do we talk so much about the importance of listening?

Why don’t we talk about the importance of being a “great watcher?”

Communication is 80% body language.

If we learn how to...

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The Power of Collaboration | Stories With Traction Podcast Jun 25, 2023

SHOW NOTES:

SUMMARY: In this episode, Linda Goldstein and Matt Zaun talk about Linda’s time as Mayor of Clayton, MO, and what she learned about getting things done through collaboration.

LINDA GOLDSTEIN BIO: Linda is the Founder and CEO of Linda Goldstein Consulting; she is the former Mayor...

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The CEO sets the tone! Jun 20, 2023

One of my Grandmothers used to tell me, ”when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of FEAR!

My other Grandmother, on the other hand, would tell me why she wanted me to do certain things.

She showed...

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Hope you like your hit of dopamine.๐Ÿ‘‡ Jun 20, 2023

So many content creators on here want “likes.”

No strategy.  Just fluff. 

I know someone that has 1,000,000+ Linkedin followers, and their business is struggling. 

I also know someone with a 10,000 followers, and their business is thriving. 

The difference? ...

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How Opinion Surveys Are Hurting Your Business | Stories With Traction Podcast Jun 20, 2023

SHOW NOTES:

SUMMARY: In this episode, Craig Andrews and Matt Zaun talk about building trust through a First Time Offer (FTO), how to strategically position the buying process, and why opinion surveys are hurting your business.

CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me,...

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