SHOW NOTES:
SUMMARY: In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader.
DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he’s the Owner and CEO of Covenant Services.
For...
This idea can become a reality based on learning how to be a great storyteller.
Pay attention to great marketing around you. What story is the ad saying through story? Pay attention to the hooks. We can learn a ton from great emails and TV ads.
Wanna hear more? Check...
During the Great Depression, when things looked grim, the “Wienermobile” was launched and soon became a national icon.
Six Wienermobiles operated throughout the United States. The driver of a Wienermobile was called “The Hotdogger.” The Hotdogger's job was to "meat" and...
I've worked my guts out for my clients. More miles flown and driven than I’d care to admit.
I've decided to get off the road for a couple of weeks and spend time with family. My travel schedule will pick back up Jan 3rd.
In the meantime, check out some cool spots this year...
...
I'm lying here. Yes, on my 9-year-old son’s pillow. Yay, dinosaurs.
...and I pulled up the best-performing posts I've had in the last 365 days.
50 posts that did exceptionally well.
In fact, based on my numbers and how my sales funnel, and content machine runs, these posts are...
*Check out the picture I snapped from my hotel room the night before.
It flew in Kitty Hawk, North Carolina.
The Wright brothers spent four years of research and development to pull off this historic moment.
For years, Wilbur and Orville were labeled “cranks” and “fools” for even trying to create an airplane.
Well, I'm very...
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SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.
CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between...
No, no, not Insane Clown Posse! Your deal Client Persona!
Do you know your prospects...
-generation
-education level
-the books they read
-the movies they watch
-the music they listen to
-what causes them pain
How well do you actually know your ideal client?
Wanna...
At least not right away.
In 1945 Soichiro Honda lost everything due to World War II. His business was completely demolished.
You know what he did?
He took a year off.
He focused on creative thoughts.
He focused on his friendships.
He focused on planning.
The next...
Sounds good, right?!
…but what if the stories that were being shared weren’t actually connecting with your customers?
That doesn’t sound good!
I’m excited for you to listen to an episode I did with Chris Wallace called, Sharing the Right Stories Through...
Tomorrow, I’ll be speaking to GEM Inc. This is my 50th strategic storytelling workshop of 2024 and my last speaking engagement of the year.
Looking forward to ending 2023 strong!
P.S. If you want tons of story ideas, download my free 150+ storytelling prompts here...
I don't, but I've found that C.A.T. is a powerful acronym for posting content on LinkedIn. Here's the concept...
C - Connect
A - Appreciate
T - Trust
Every time you post something on this platform, ask yourself, "will my network connect with this, will they appreciate this, and will it help me...
Post #1: had 2 likes and 1 comment
Post #2: had 1,587 likes and 735 comments
Guess which one landed me the most business?
Believe it or not, it was post #1.
You see, the person who commented found the content super relatable to him, and he became a huge client.
“Popular”...
People have asked me, ”why don't you just focus on promoting your services on LinkedIn?"
My response is,” when you go to a networking event, do you stand there and chuck business cards in people's face all night?”
If you're just on LinkedIn to push your...
My 5-year-old son scratched up our coffee table.
I yelled at him over it, and he cried.
My wife told me that that “nice” coffee table that I like; she found while in college (20 years ago).
She got it for free and decided to refinish it.
She said, “are...
It took me 200+ talks before I felt comfortable speaking.
It took me 100+ articles before I felt comfortable writing.
It took me 50+ podcast episodes before I felt comfortable podcasting.
Want to feel more comfortable?
Find wise people who can teach you impactful stuff, and then DO...
Do you have a team member who's creating a toxic culture? Cut them out of your organization or do some heavy coaching.
Do NOT let one person destroy your entire team because of their crappy attitude!
What’s the worst thing someone can do to hurt company culture?
PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.
MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories...
That word brings up different images in peoples’ minds.
Whenever they hear the word “stories,” there is a different picture.
…and often, business leaders don’t think enough about the strategy and intentionality behind the stories they’re sharing.
Wanna become...
“Matt, what stories do I tell to connect with my clients?”
“Matt, how much time do I need to focus on this?”
“Matt, I already have a couple of stories; why should I work on new ones?”
*that last one is my favorite.
As if I'm going to say,...
I'm only kidding. I have no idea how many followers I added yesterday.
Adding followers isn't my goal; sharing value is my goal.
𝗙𝗼𝗿 𝗼𝗻𝗰𝗲, 𝗹𝗲𝘁'𝘀 𝘀𝘁𝗼𝗽 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗼𝘂𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗯𝘆 𝗵𝗼𝘄 𝗺𝗮𝗻𝘆 “𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀” 𝘄𝗲 𝗵𝗮𝘃𝗲, 𝗮𝗻𝗱 𝗹𝗲𝘁'𝘀 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗼𝘂𝗿 𝗽𝘂𝗿𝗽𝗼𝘀𝗲!
P.S. Speaking of purpose, I love...
𝐁𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐡𝐚𝐛𝐢𝐭 𝐨𝐟 𝐫𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲 𝐩𝐨𝐬𝐭𝐢𝐧𝐠. (I haven't missed a single day of posting in 4 years) I was inspired by Russell Brunson to post on LI every day. He said, “do something every single day without fail, and you’ll see radical growth in your business.” He was...
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SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.
ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3PL) provider supporting the broad and maturing needs of companies operating in the...
Stories With Traction Blog
