Ever wondered why some websites are lead magnets while others seem stagnant? The secret sauce is often a well-maintained blog. 

Here's why you should consider diving into the world of blogging:

1) Lead Magnet: Every blog post is a new chance to post strategic, intentional stories on your site that w...

...old, iconic Hamburger University in Oak Brook, Illinois, was awesome! 🌟🍔

For those who may not know, Hamburger University is McDonald's legendary training facility. It was founded in 1961 in the basement of a restaurant with just 14 students. 

Today (now at a different location), it’s a powerhous...

First, yes, I’m sitting in the exact seat Rosa Parks sat in that launched the Montgomery Bus Boycott, which happened 69 years ago today. 

Ok, here are three things I learned that I didn’t know.

1. The iconic picture of Parks you’ve seen in mass media does not show the seat where the protest started....

A few months ago, I shared my Powerfully Persuade Through Storytelling workshop with business leaders in Connecticut. 

I had to stop by the house of one of the best storytellers America has ever known.

While there, I saw firsthand something that many people talk about but don’t make part of their ro...

“What excites you to get out of bed in the morning?”

Here, I’ll go first... 

My kids motivate me beyond what I could ever imagine. 

Especially since they know my goals, they constantly remind me of what I need to do. 

Whenever I hit a business goal, I take all three of my kids out to celebrate. 

We deb...

Back in 2008, I was at a conference where a “thought leader” gave a presentation on how “Amazon will be out of business soon.” 

If I would have invested $10,000 in Amazon stock right after that talk, today I would have $626,668.80. 

Just because some people don’t believe in your vision doesn’t mean th...

So many content creators on LinkedIn want “likes.”

No strategy. Just fluff. 

I know someone with 1,000,000+ LinkedIn followers, and their business is struggling. 

I also know someone with 10,000 followers, and their business is thriving. 

The difference? 

One posts for clicks. The other posts with stra...

It’s incredible how many people compare themselves to others. 

No wonder we have a society that’s so depressed. 

This phenomenon is only magnified through social media. 

Do the best with where you are. 

Have you grown more as a person? 

What small successes have you achieved in the last couple of month...

Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside. 

60-year-old man. CEO of an extremely successful company. 
He was sobbing and had to hug me. 

For the first time in his life, he realized he had to start telling people his story. 

He told me he was ...

This is the spot where John F. Kennedy was assassinated. 

61 years ago today. 

I had the honor and privilege of speaking in Dallas a couple of months ago.
 
After I flew into DFW, I had to stop by the JFK assassination spot. 

For years, I studied our 35th president. 

How could this man connect with his ...

There’s something incredibly fascinating about how massive companies often have the humblest beginnings. 

I love diving into their processes and discovering what makes them stand out in the marketplace.

Take McDonald's, for example. While I might never crave a Big Mac, I can definitely appreciate an...

➡️ 𝐁𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐡𝐚𝐛𝐢𝐭 𝐨𝐟 𝐫𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲 𝐩𝐨𝐬𝐭𝐢𝐧𝐠. (I haven't missed a single day of posting in 4 years) Russell Brunson inspired me to post on LI everyday. He said, “do something every single day without fail, and you’ll see radical growth in your business.” He was more than right. My results from posting ...

You're not focused on S$&%#. 

No, not that s-word. You're not focused on... 

STORIES! 

Say it, “s-t-o-r-i-e-s!”

Your clients don’t want to be read a slide deck; they want a reason to believe in your product/service and YOU!

You’ll connect with them over the right story.

𝗦𝘁𝗼𝗽 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗮𝗰𝘁𝘀 𝗮𝗻𝗱 𝗳𝗶𝗴𝘂𝗿...

It’s hard for me to believe. It really is.

Just like everyone, when covid hit, I shifted how I was sharing info. 

I turned to LinkedIn. 

As funny as it is now, I had a tough time making my first LinkedIn post. Must have wrote and rewrote that sucker a dozen times.

So why is the number 5,553,030 so signi...

At least, that’s what hundreds of people said early on. 

Countless bankers rejected the Mickey Mouse concept! 

But guess what? Walt Disney is hailed a genius today. 

In fact, this year is the 101st anniversary of Walt Disney Studios! 

Just because some people don’t understand your idea doesn’t mean it...

...how awesome you are is the moment you lose.

Your prospects don't care about that.

They care about what you can do for them.

You need to share stories that your prospects relate to. 

Make your clients the hero - not you.

At least not right away. 
.
In 1945, Soichiro Honda lost everything due to World War II. His business was completely demolished.

You know what he did? 

He took a year off. 

He focused on creative thoughts. 

He focused on his friendships. 

He focused on planning.

The next year, Honda was born. 🏍🚗

Did YOU lose...

I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.

His point was to read more material (like novels and nonfiction) where the authors put more time and energy into their writing.

Social media is even lower-level writing than newspapers.

Re...

While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, “Like My Thai!”

Naturally, I had to investigate after a recommendation like that. And let me tell you, it did NOT disappoint!

Mike Augustine, the owner and chef of Like My Thai, has his k...

...and then 𝘀𝗵𝗼𝘄 me that you actually believe in it. 

🗣 Most companies are all talk. 

They write out their “company values” to check a box. ✔️ 

None of their employees could actually tell you all the company values since they're so forgettable. 

Paint a picture of your values through stories. 

Your def...

SHOW NOTES:

SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you.

KEVIN CONNOR: Kevin is a partner at Modern SBC.

Some of the projects that Modern SBC routinely works on:

- Copywriting and content cr...

”...when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of...

.

...FEAR!

.

My other Grandmother, on the other hand, would tell me why she wanted me to do certain things. 

She showed me how much she cared about me l...

...my content produces 2 million+ impressions each year. Has for the last four years. This isn’t bad, but it’s not great either. Meaning anyone can do it. 

This led to tens of thousands of people checking out my profile. 

Profile views lead to inbound messages inquiring about services.

Inbound messages...