Last year, while my speaking calendar for this year was booking up, I made a change...
I decided I would only speak at events that I could easily drive to in the month of June.
This way, I could still focus on my passion: showing people how to persuade with power through storytelling...
...but by cutt...
8 days ago, I wrote a LinkedIn post that took me 20 mins to write, and it got 221 impressions, which ended up being my worst LinkedIn post since being on the platform. ย
The very next day, I wrote a post that took me 2 mins to write, and it ended up being my most-viewed post with 355,289 impressions....
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode Andrea Jones and Matt Zaun talk about the dynamics of change, and how companies can get more done.
ANDREA JONES BIO: Andrea runs Andrea Jones Consulting (AJC), which helps organizations efficiently accomplish impactful projects and change. The AJC t...
I had a boss several years tell our department, โif you're early, you're on time; if you're on time, you're late, and if you're late, you're an abomination.โ
Then he had children.ย ๐คฃ
His perspective changed real quick.
The archaic 9-5, clock in, clock out idea is not good business.
When I led a team, I t...
โ๐ช๐ต๐, ๐๐ต๐, ๐๐ต๐...โ
ย
She taught me the secret to losing weight!ย
ย
You can do this too!ย ๐
2-years ago, I hired Aly Di as my fitness coach.ย Not only did she ask me my why behind wanting to lose weight, but she asked me to go five levels deep...ย
๐. ๐๐ก๐ฒ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐จ๐ฌ๐ ๐ฐ๐๐ข๐ ๐ก๐ญ?
Iโll have more e...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can uti...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Niraj Kapur and Matt Zaun talk about how you can separate yourself from the competition in sales.
NIRAJ KAPUR BIO: Niraj is the Managing Director of โEverybody Works in Sales.โย He is a keynote speaker, TEDx speaker, and heโs been featured in the B...
๐๐ณ๐๐ฒ๐ฟ ๐ฏ๐ฒ๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐ฝ๐ผ๐น๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐๐ผ๐ฟ๐น๐ฑ ๐ณ๐ผ๐ฟ ๐ญ๐ฏ ๐๐ฒ๐ฎ๐ฟ๐, ๐โ๐๐ฒ ๐๐ฒ๐ฒ๐ป ๐บ๐ ๐๐ต๐ฎ๐ฟ๐ฒ ๐ผ๐ณ ๐บ๐ฎ๐ป๐ถ๐ฝ๐๐น๐ฎ๐๐ถ๐๐ฒ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ.ย ย
ย
Some politicians are like professional wrestlers, where they treat public policy like a show.ย
Iโve seen people give a persuasive speech on stage, get down, and completely disagree with what they jus...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a โgray areaโ and suffer behind the scenes.
KARI SCHWEAR BIO: Kari is the founder of GrayTonic, where she focuses on executive lifestyle coaching for high achievers and corporate traini...
โMarketing will kill you!โ
Recently, I was having a conversation with my 9-year-old son about marketing.
My 4-year-old ran into the room and in true little boy fashion yelled, โbe careful; marketing will kill you.โย ๐น
Umm...ok...I thought.ย ๐ค
Without skipping a beat, my 9-year-old looked at me and said...
He was sobbing and had to hug me.
Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.
60-year-old man.ย CEO of an extremely successful company.ย
He was sobbing and had to hug me.ย
For the first time in his life, he realized he had to start telling p...
๐ ๐ ๐๐ถ๐ณ๐ฒ ๐ถ๐ ๐ฎ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ด๐ฒ๐ป๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ'๐ ๐ฎ ๐๐ฒ๐ฟ๐ ๐๐๐ฟ๐ผ๐ป๐ด ๐๐ผ๐บ๐ฎ๐ป. ๐ ๐น๐ผ๐๐ฒ ๐ถ๐! ๐๐ป ๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ฟ๐ถ๐ฎ๐ด๐ฒ, ๐๐ฒ'๐ฟ๐ฒย ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฎ๐น ๐ฒ๐พ๐๐ฎ๐น๐.
๐ ๐ฒ๐๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐ข ๐๐๐๐๐ข!
I wonโt tell you how old she isโฆbut itโs a milestone birthday.ย ๐ฅณ
I've learned over the years that Courtney is often right when she gives me advice...
I've seen a lot of posts recently that say, โprove them wrong,โ and I find these posts somewhat confusing.ย
I don't do my work to prove anything to anybody.ย Weโll always have people that don't believe in what we do; that's part of life.ย
Regardless, peopleโs opinions don't feed my family, so I don'...
Saw a slide deck the other day that made me laugh.ย The speaker was great, and had a lot of insightful info, the only problem was the font he used in the presentation.
It just looked really weird to me, especially for a business presentation.
Made me think about how important details are when weโre c...
Don't give it 100%
It's a lie and could hurt your business.ย
Here is what I mean...
When people say, โgive it 100%, โ what they are saying is,โgive it your all,โ but you can't do that all the time.
We have high productivity times and high creativity times during the day, and they happen in spurts.
For...
Here is my secret to tripling my sales...
.
.
.
.
โฆCOPYWRITING!
Fun fact: I don't have the biggest LinkedIn following, and I don't need to.
So many people get hung up on โlikes,โ followers, and comments that they fail to speak directly to their prospects.
Most of my posts that convert to sales have very li...
Some of you need a chiropractic adjustment on your LinkedIn content.
Youโre playing the clicks game, not the cash game.
Don't post:
โก๏ธ Boring case studies
โก๏ธ Clichรฉ motivational quotesย
โก๏ธ Articles that don't relate to your target audience
Instead:
โก๏ธ Share your stories
โก๏ธ Share your mistakes and lessons ...
You should NEVER listen to podcasts on a faster speed.
I've had to work with a lot of clients recently and deprogram them.ย ๐
They were leaders getting poor marks on communication with their staff through surveys.
โThey don't know how to talk.โย
โThey don't know how to listen.โ
Go figure.ย They speed up ...
SHOW NOTES:
EPISODE MENTIONED: Stories on a Massive Stage with Rachel Simon can be listened to HERE.
SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, w...
SUMMARY: In this episode, Will McGinnis and Matt Zaun talk about how companies can utilize technology to capture a prospect's data and then use that info to strategically connect with them.
WILL MCGINNIS BIO: Will is the Director of Sales at FullThrottle.AI, which is a company that helps businesses...
SHOW NOTES:
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to build a legacy through Corporate Social Responsibility.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentle...
SHOW NOTES:
SUMMARY: In this episode, Michelle Griffin and Matt Zaun talk about how to build a foundational personal brand thatโs fused with your company.
MICHELLE GRIFFIN BIO: Michelle is an author, speaker, and coach who shows professionals how to step out and be seen as leaders in their space with ...
SHOW NOTES:
SUMMARY: In this episode, Lyndsay Dowd and Matt Zaun discuss how leaders can create an irresistible sales culture.
LYNDSAY DOWD BIO: Lyndsay is a speaker, and coach to executive leadership teams, where she shows them how to build an irresistible sales culture that drives results.
For more i...
SHOW NOTES:
SUMMARY: In this episode, Rocco Matteo and Matt Zaun discuss retail and the danger in companies chasing the next trend at the expense of their existing customers.
ROCCO MATTEO BIO: Rocco is the managing partner of E3 Consulting, and he frequently speaks on strategic planning, โthe art of r...
Stories With Traction Blog
