Wanna know why Gen-Xers do what they do? Wanna learn how to coach Millennials?

Check out this podcast episode, Navigating the Generational Shift.

You might want to listen to Dr. Katherine Jeffery; you’ll hear stuff you’ve never heard before.

Or don’t; you can always stay disconnected from other genera...

...”how much time do you spend on revenue-producing activities?” I said, ”well, I spend time doing...”

He said, ”no, not revenue-producing!”

I said, ”I do focus on...”

He said, ”no, not revenue-producing!”

*This exchange went back and forth for a good 2 minutes.

Here's what I learned that day...

If you ca...

-Hooks
-Timing 
-Delivery
-Patterns
-Foundations

If you want to learn how to create a tribe of people around you, what better individuals to look to than those who can dominate a music stage?!

Wanna hear more? Check out the podcasts here. 

I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.

His point was to read more material (like novels and non-fiction), where the author put more time and energy into their writing.

Social media is even lower-level writing than newspapers.

Y...

There are too many leaders that try to delegate all aspects of marketing.

Do you really believe that Apple would be where it is today if Steve Jobs didn't focus on marketing?!

There is no way.

He took an active part in the process.

Think about all the stories he shared to position Apple.

Because of th...

Think you're too young, or too old?! 

You're always too something for someone! 

👉Too short

👉Too tall

👉Too bold

👉Too shy

👉Too young

👉Too old

🖐 Be too good for it to matter. 

🗣  Most companies are all talk. 👇

They write out their “company values” to check a box.  ✔️

None of their employees could actually tell you all the company values since they're so forgettable. 

Paint the picture regarding your values
through stories.  Your definition of...

“putting the customer first,” 

“...

While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, “Like My Thai!”

With that kind of recommendation, I had to check it out, and it did not disappoint. 

The owner and chef, Mike Augustine, put the kitchen right in the middle of his restauran...

1) Share powerful stories that connect 
2) Let your competitors drown in numbers

Branson said, “telling a story is one of the best ways we have of coming up with new ideas.”

He has found this practice so powerful that he sets time aside every year for company retreats to position his organization to have a surge of creativity.

If you want ideas on how you can do this for your co...

Chris Grainger and I talk about:

-How to use story strategy 
-How to schedule out content 
-How to connect with your ideal clients

Check out the full conversation HERE. 

I took the most important concepts that I learned and created a 3-hour online course people can go through.

The course launched last month, and I’ve been overwhelmed by the response.

My wife and I celebrated in Vegas.

If you missed getting the course, and you’re interested in boosting your sales and...

There are sales reps who don’t have story strategy!

Instead of talking to your prospects all scared, wanna crush your sales goals?

You need to have story strategy.

You can have the same group of stories that you're sharing again and again, because you're talking to different prospects.

More than lik...

Did you know there is a ton that we can learn about business by studying football?

Check out the episode I did with Will Baggett, What Business Leaders Can Learn From Football.