Creating this baby took work.
You all laugh, but it takes a lot of energy.
Oh, we’re not having another kid.
I'm talking about my new strategic storytelling course.
It's been my baby for the last couple of months.
My wife told me to focus on it. She said lots of people are missing out on the storytell...
I took a significant financial risk and lost, putting my family in a very difficult position.
The night it all came crashing down, I sat on my couch crying since I knew how tough the road ahead would be.
My wife sat down next to me and said, “you need to keep going. I want you to keep pursuing you...
He's the longest-living President in U.S. history. Recently, I was speaking in Atlanta and had the chance to check out his Presidential Library.
Many of you know how much I enjoy going to Presidential Libraries, regardless of which party the person represented.
So far, I’ve been to LBJ, Ronald Reaga...
He can't stand “bad guys” in movies.
Freaks him out.
But aren't we all allergic to adversity?
In the moment, we want it to be easy.
That doesn't make a great story, though, does it?
Next time you have a difficult client that you figure out how to deliver for, you need to capture the story.
You can use ...
➡️ Make sure you know how to dress for the situation
➡️ You know how to speak to connect
➡️ You write short, clear, and for impact
...that's what my Father told me when I was growing up.
When I went into business, my Dad’s words came rushing back.
Simple. True. Impactful.
Don't overcomplicate it.
Have a...
I’ve learned so much from the stories and insights of my guests.
Check out the episodes so far…
𝗝𝗮𝗻
Jan 6 - Part 1 | Six Figure Sales Secrets with Marcus A. Chan
Jan 13 - Part 2 | Six Figure Sales Secrets with Marcus A. Chan
Jan 20 - Be Intentional With Your Giving with Dan Koval
Jan 27 - Part 1 ...
EPISODES MENTIONED IN INTRO:
Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative
SHOW NOTES:
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how to have intentionality and strategy behind networking.
TERENCE FARRELL BIO: Terence ...
“Matt, what stories do I tell to connect with my clients?”
“Matt, how much time do I need to focus on this?”
“Matt, I already have some stories; why should I work on new ones?”
*that last one is my favorite.
As if I'm going to say, “yeah, just keep sharing the same story your company has shared ...
Years ago, Meyer Friedman (a cardiologist) recommended something to his highly stressed patients who were at greater risk of developing heart disease.
He told them to take the longest line at the grocery store to practice inner peace.
Sounds simple, huh?
A peaceful mindset comes with practice.
I’m seei...
Ok, now that I have your attention👇
In the U.S., there are approximately one million car accidents and 200 deaths each year because vehicles collide with deer.
During mating season, known as “the rut,” deer are twice as likely to get hit by a car.
Why is this?
During the rut, deer are more focused on ...
I've worked my guts out for my clients. More miles flown and driven than I’d care to admit.
I've decided to get off the road for 2 weeks and spend time with family. My travel schedule will pick back up mid-Oct.
In the meantime, check out some cool spots so far this year...
-Miami, Florida
-Montour, Id...
You probably don’t know who Max Martin is (without Googling). Don’t worry. Over the years, I’ve talked to hundreds of people about Max Martin, and I’ve never come across anyone who knows who he is. Although, if I were to ask you if you know who Taylor Swift, Ariana Grande, Britney Spears, Celine Dio...
1. It keeps my ego in check
2. It teaches me what people don't resonate with
3. It gives me the opportunity to do better
We all want our content to be engaging, but sometimes it's not.
This isn't necessarily a bad thing; it's a great learning opportunity.
What's the #1 takeaway for you when your po...
It was one of the best cheeseburgers I've ever had, too.
“Wait, what?!” you say. I thought this was the company that says, Eat Mor Chikin?!”
Yup. Well, they used to serve burgers, and the one that started it all (in Hapeville, GA), still does.
Here’s what's wild about this to me: they served burgers ...
Here's what I promise YOU...
👉 Not everyone will relate with what YOU share
👉 YOU will offend people; it's inevitable
👉 YOU will question if you should continue to share your ideas
Here is my encouragement to YOU, do NOT stop posting content just because some people don't like what YOU post.
In the last ...
Best way to start is your...
...clients’ questions.
I take the questions I'm asked and connect them to 3 “S’s”...
1️⃣ 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 I have that relate to the questions
2️⃣ 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 I've learned over the years that connect to the questions
3️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲...strategically highlight other authorities' work that ...
I've seen a lot of posts recently that say, “prove them wrong,” and I find these posts somewhat confusing.
I don't do my work to prove anything to anybody. We’ll always have people that don't believe in what we do; that's part of life.
Regardless, people’s opinions don't feed my family, so I don'...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Ana Quinn and Matt Zaun talk about how understanding your “Behavioral DNA” will position you to be a better leader.
ANA QUINN BIO: Ana is the co-founder and managing partner of Imprint Talent Readiness, and she is also a Vistage Chair, where she an...
...a hero to root for…
an obstacle to overcome
…and a call to action for your audience.
Are you focusing on these points in the stories you're telling?
If not, do so and see your ability to connect skyrocket!
We all will, actually. Life is quick.
This is the first thing my kids are to do once I'm gone…
…whether I pass away in 5 years or 50.
They are supposed to listen to my podcast, Stories With Traction.
The content is built for leaders, and they are being raised to lead.
Every time I produce an episode, ...
It all goes back to understanding someone’s Behavioral DNA.
Wanna hear a fascinating podcast episode?
Check out the conversation I had with Ana Rios Quinn!
Go to the podcast tab to see latest episode.
You’re playing the clicks game, not the cash game.
Don't post:
➡️ Boring case studies
➡️ Cliché motivational quotes
➡️ Articles that don't relate to your target audience
Instead:
➡️ Share your stories
➡️ Share your mistakes and lessons learned
➡️ Share something interesting, for crying out loud
Don't post...
Eventually, he was removed from that situation, and though his physical scars healed, he had a lot of mental anguish.
He told me once that the worst part of the situation was not that his dad hit him but that he ignored him.
Getting drunk was more important to his father than giving him the time of ...
When Amazon started (1994), Barnes and Noble had been in business for 121 years. What if Jeff Bezos would have said...
...”people will never buy books online - these large bookstores have been around forever!”
Today, Barnes and Noble wishes they would have done what Bezos did.
Right now, you have ide...
Stories With Traction Blog
