So many content creators on here want “likes.”

No strategy.  Just fluff. 

I know someone that has 1,000,000+ Linkedin followers, and their business is struggling. 

I also know someone with a 10,000 followers, and their business is thriving. 

The difference?  One posts for clicks.  The other posts wit...

SHOW NOTES:

SUMMARY: In this episode, Craig Andrews and Matt Zaun talk about building trust through a First Time Offer (FTO), how to strategically position the buying process, and why opinion surveys are hurting your business.

CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, wh...

Artists like…

Beyoncé Knowles

Freddie Mercury

Taylor Swift

Have/had intentional, choreographed movements on stage.  Walk this way, hold the mic like this, look out at the audience in this way.  

It's planned.  All timed.  And mastered.  

Do you put intense preparation into presentatio...

“It is better to fail in originality than to succeed in imitation.”

Really?! 

Fuji imitated Kodak, and it worked out for them. 

Facebook (in the early years) imitated MySpace, and it worked out for them.

Honda imitated Toyota, and it worked out for them. 

All of the titans of industry figure out what ...

SHOW NOTES:

SUMMARY: In this episode, Kirsten Yurich and Matt Zaun talk about the importance of “learning tours” and how it enhances company culture.

KIRSTEN YURICH BIO: Kirsten went from clinical director at the Vista School to CEO. Due to her leadership, she increased revenue and led her team in ...

She donated her entire 51 million fortune to charity when she died in 2007…



Even though Anita Roddick was one of the richest women in the UK in the 90s, she never hoarded her wealth.

The more money she made through her company, The Body Shop, the more she pumped money into causes she cared about.

She...

Back in 2008, I was a conference where a “thought leader” gave a presentation on how “Amazon will be out of business soon.”

If I would have invested $10,000 in Amazon stock right after that talk, today I would have $626,668.80. 

Just because some people don’t believe in your vision doesn’t mean that...

Context people. 

When Einstein gave his famous quote about “...expecting different results,” he was referring to a mathematical equation, not business. 

If you want to grow your company, you have to do stuff over and over and over again, even when it doesn’t seem to be working. 

Some of the biggest ...

👇
Google+
Google Glass
Google Dodgeball

...are just a few of their many failures. 

But guess what?! No one views Google as a company that's a failure in the marketplace! Why? They had to go through failures to reach the level of success they have today. 

People only think about Google’s wins!


Stop being ...

Last year, while my speaking calendar for this year was booking up, I made a change...


I decided I would only speak at events that I could easily drive to in the month of June.

This way, I could still focus on my passion: showing people how to persuade with power through storytelling...

...but by cutt...

8 days ago, I wrote a LinkedIn post that took me 20 mins to write, and it got 221 impressions, which ended up being my worst LinkedIn post since being on the platform.  

The very next day, I wrote a post that took me 2 mins to write, and it ended up being my most-viewed post with 355,289 impressions....

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode Andrea Jones and Matt Zaun talk about the dynamics of change, and how companies can get more done.

ANDREA JONES BIO: Andrea runs Andrea Jones Consulting (AJC), which helps organizations efficiently accomplish impactful projects and change. The AJC t...

I had a boss several years tell our department, “if you're early, you're on time; if you're on time, you're late, and if you're late, you're an abomination.”

Then he had children. 🤣

His perspective changed real quick.

The archaic 9-5, clock in, clock out idea is not good business.

When I led a team, I t...

”𝗪𝗵𝘆, 𝘄𝗵𝘆, 𝘄𝗵𝘆...”

She taught me the secret to losing weight! 

You can do this too! 👇

2-years ago, I hired Aly Di as my fitness coach. Not only did she ask me my why behind wanting to lose weight, but she asked me to go five levels deep... 

𝟏. 𝐖𝐡𝐲 𝐝𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐥𝐨𝐬𝐞 𝐰𝐞𝐢𝐠𝐡𝐭?

I’ll have more e...

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.

RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can uti...

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Niraj Kapur and Matt Zaun talk about how you can separate yourself from the competition in sales.

NIRAJ KAPUR BIO: Niraj is the Managing Director of “Everybody Works in Sales.”  He is a keynote speaker, TEDx speaker, and he’s been featured in the B...

𝗔𝗳𝘁𝗲𝗿 𝗯𝗲𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝘄𝗼𝗿𝗹𝗱 𝗳𝗼𝗿 𝟭𝟯 𝘆𝗲𝗮𝗿𝘀, 𝗜’𝘃𝗲 𝘀𝗲𝗲𝗻 𝗺𝘆 𝘀𝗵𝗮𝗿𝗲 𝗼𝗳 𝗺𝗮𝗻𝗶𝗽𝘂𝗹𝗮𝘁𝗶𝘃𝗲 𝗽𝗲𝗼𝗽𝗹𝗲.   

Some politicians are like professional wrestlers, where they treat public policy like a show. 

I’ve seen people give a persuasive speech on stage, get down, and completely disagree with what they jus...

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a “gray area” and suffer behind the scenes.

KARI SCHWEAR BIO: Kari is the founder of GrayTonic, where she focuses on executive lifestyle coaching for high achievers and corporate traini...

“Marketing will kill you!”

Recently, I was having a conversation with my 9-year-old son about marketing.

My 4-year-old ran into the room and in true little boy fashion yelled, “be careful; marketing will kill you.”  👹

Umm...ok...I thought.  🤔

Without skipping a beat, my 9-year-old looked at me and said...

He was sobbing and had to hug me.

Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.

60-year-old man. CEO of an extremely successful company. 

He was sobbing and had to hug me. 

For the first time in his life, he realized he had to start telling p...

I've seen a lot of posts recently that say, ”prove them wrong,” and I find these posts somewhat confusing. 

I don't do my work to prove anything to anybody.  We’ll always have people that don't believe in what we do; that's part of life. 

Regardless, people’s opinions don't feed my family, so I don'...