It was one of the best cheeseburgers I've ever had, too.
“Wait, what?!” you say. I thought this was the company that says, Eat Mor Chikin?!”
Yup. Well, they used to serve burgers, and the one that started it all (in Hapeville, GA), still does.
Here’s what's wild about this to me: they served burgers ...
Here's what I promise YOU...
👉 Not everyone will relate with what YOU share
👉 YOU will offend people; it's inevitable
👉 YOU will question if you should continue to share your ideas
Here is my encouragement to YOU, do NOT stop posting content just because some people don't like what YOU post.
In the last ...
Best way to start is your...
...clients’ questions.
I take the questions I'm asked and connect them to 3 “S’s”...
1️⃣ 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 I have that relate to the questions
2️⃣ 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 I've learned over the years that connect to the questions
3️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲...strategically highlight other authorities' work that ...
I've seen a lot of posts recently that say, “prove them wrong,” and I find these posts somewhat confusing.
I don't do my work to prove anything to anybody. We’ll always have people that don't believe in what we do; that's part of life.
Regardless, people’s opinions don't feed my family, so I don'...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Ana Quinn and Matt Zaun talk about how understanding your “Behavioral DNA” will position you to be a better leader.
ANA QUINN BIO: Ana is the co-founder and managing partner of Imprint Talent Readiness, and she is also a Vistage Chair, where she an...
...a hero to root for…
an obstacle to overcome
…and a call to action for your audience.
Are you focusing on these points in the stories you're telling?
If not, do so and see your ability to connect skyrocket!
We all will, actually. Life is quick.
This is the first thing my kids are to do once I'm gone…
…whether I pass away in 5 years or 50.
They are supposed to listen to my podcast, Stories With Traction.
The content is built for leaders, and they are being raised to lead.
Every time I produce an episode, ...
It all goes back to understanding someone’s Behavioral DNA.
Wanna hear a fascinating podcast episode?
Check out the conversation I had with Ana Rios Quinn!
Go to the podcast tab to see latest episode.
You’re playing the clicks game, not the cash game.
Don't post:
➡️ Boring case studies
➡️ Cliché motivational quotes
➡️ Articles that don't relate to your target audience
Instead:
➡️ Share your stories
➡️ Share your mistakes and lessons learned
➡️ Share something interesting, for crying out loud
Don't post...
Eventually, he was removed from that situation, and though his physical scars healed, he had a lot of mental anguish.
He told me once that the worst part of the situation was not that his dad hit him but that he ignored him.
Getting drunk was more important to his father than giving him the time of ...
When Amazon started (1994), Barnes and Noble had been in business for 121 years. What if Jeff Bezos would have said...
...”people will never buy books online - these large bookstores have been around forever!”
Today, Barnes and Noble wishes they would have done what Bezos did.
Right now, you have ide...
Not the neck pain, but the moments leading up to it. Those seconds right before you hit another car feel like minutes.
It's almost as if time slows down.
Sometimes, in those split seconds, we have time to think.
I remember asking myself, ”did I care for my family enough?
Was I a good friend?
Was ...
SHOW NOTES:
SUMMARY: In this episode, Robin O’Donovan and Matt Zaun talk about how songwriters embrace creativity and how you can do the same thing when it comes to your storytelling ability.
ROBIN O’DONOVAN BIO: Robin is the founder of My Energetic Tribe Coaching, where she focuses on helping people ...
I’ll be doing 2 strategic storytelling workshops there!
My goal for the audiences: massive change.
If they utilize the concepts shared, they will:
-boost sales
-enhance internal communication
-and create a vibrant company culture
…all through the power of strategic storytelling. 🗣
The next 72 hours are...
Like so many people, I remember watching in horror as I saw the Twin Towers fall on the news.
Hopelessness.
Sadness.
Shock.
But then something happened in the month that followed that was simply amazing...
People started to come together in a big way.
Community.
Strength.
Support.
It was incredible.
It's...
Yesterday, the Eagles beat the Patriots.
When it comes to great stories, we need a foe.
People love struggle/victory stories.
In business, we want it to be easy, but that doesn't give us a good story.
Just like in sports, where your competitors actually motivate you and make you stronger...
...we need...
Even though she's been gone for a while, I still regularly think of the lessons she taught me.
She was one of the most empathetic individuals that I've ever met.
-Her empathy was forged in struggle since she experienced tremendous financial pain during the great depression.
-She got pure joy out of s...
I once knew a sales director of a multi-billion dollar company that had an interesting interview strategy.
Once a candidate would get through multiple rounds of interviews, he would take each of the top candidates out to lunch to ”get to know them better.”
If an individual took longer than a few m...
This shouldn’t surprise us, though.
If you understand the patterns, you can solve the cube…
…just like if you can understand the patterns of connection through storytelling, you can inspire your audience.
Planned. Timed. Mastered.
Do you know the patterns of storytelling?
-what stories will you tell?
-...
You're nuts for not focusing enough on your ideal clients.
In 2007, Joshua Bell (one of the best musicians in the world) played music in the NYC subway on a violin worth $3,500,000.
Out of 1,097 people that passed by, only 7 actually stopped and listened.
Two days before this experiment, he sold out ...
PODCAST SHOW NOTES:
SUMMARY: In this episode, Erica Rankin and Matt Zaun talk about what it took to make Bro Dough what it is today.
ERICA RANKIN BIO: Erica is the Founder & CEO of Bro Dough, which is Canada’s first better-for-you edible cookie dough.
For more info, check out Erica here:
https://www.lin...
...I set up time before my workshop to unpack the stories of that area.
What's the history?
What are the sights?
Sports teams people support?
I learned research strategy from my mother, who taught me to always have more data points than not.
You can always cut out what doesn't matter once you have it...
PODCAST SHOW NOTES:
SUMMARY: Many people have asked me over the years, “who is your favorite speaker, Matt?” The Speaker that I’ve learned the most from and who has had the largest impact on my career has been Ryan Avery. Having him on the Stories With Traction podcast was an honor and privilege.
RY...
I wanted to appear smart.
So, I wrote like I was writing to my professors. All academic.
My boss at the time told me, “Do you want to sound smart, or do you want to make sense?”
Great storytellers value clarity above complexity. 👇
If you were to take Ernest Hemingway’s work (a great Nobel Prize-winni...
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