Most of it was a waste of time.
Save yourself the time, and just do this...
1. Open up a spreadsheet.
2. Put the top 10 people on it that can help you get to where you want to go
3. Think of all the stories that you can share with them that will be relatable to them.
4. Start engaging on their content (...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Chris Grainger and Matt Zaun talk about how someone can launch and build a podcast to connect with their target audience.
CHRIS GRAINGER BIO: Chris is the Founder and Podcast Host of The Lion Within Us.
For more info, check out Chris here:
https://th...
I took the most important concepts that I learned and created a 3-hour online course people can go through.
The course launched last month, and Iโve been overwhelmed by the response.
My wife and I celebrated in Vegas.
If you missed getting the course, and youโre interested in boosting your sales and...
There are sales reps whoย donโt have story strategy!
Instead of talking to your prospects all scared, wanna crush your sales goals?
You need to have story strategy.
You can have the same group of stories that you're sharing again and again, because you're talking to different prospects.
More than lik...
๐Thatโs the note his wife left him.ย She also took all their money.ย ๐
In his early 20s, John Paul DeJoria found himself penniless and eventually homeless.
He desperately wanted to take care of his 2-year-old daughter.ย
ย
He said, โWhen youโre this down south, thereโs no way to go but up!โ
Through grit, ...
Did you know there is a ton that we can learn about business by studying football?
Check out the episode I did with Will Baggett, What Business Leaders Can Learn From Football.
If you were actually a numbers person like you claim, you'd obsess over how to tell better stories, knowing that doing so it would boost your numbers.
Powerful stories boost your numbers in:
Sales
Marketingย
Employee Retention
I'm a โnumbers person," too, and that's precisely why I share stories.ย
P.S. ...
SHOW NOTES:
PODCAST EPISODE MENTIONED:ย Getting to #1 with Josh Rudegeair
PODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.
WILL BAGGETT BIO: Will is the Co-founder of Monetize ...
For years, I was the โfacts and figuresโ guy.
But, I quickly learned that no one felt compelled by the data I presented.
No emotional connection.
It wasn't until I studied the art of storytelling that everything changed.
Learned from lots of great storytellers and also from tons of trial-and-error.
I...
Wearing my Blockbuster shirt, and my son (Roman) asked, โwhatโs that, Dad?โ
I explain to him that years ago, we would drive to a store and pull videos from a shelf to watch.ย ย
Then I told him that the gentleman who started Netflix flew to Blockbusterโs headquarters and offered to sell his business to...
Just because something is trendy, is going viral, or culturally acceptable, does not mean you should share those stories.
If the stories youโre sharing arenโt connecting with your prospects, you should revamp your story strategy.
ย
P.S If you want story ideas, check out my 150+ storytelling prompts...
Donโt focus on company core values, at least the words of those values; focus on your company core stories that exemplify your core values!
Prove to me the values you say you have.ย Storytelling paints the picture.ย
Share more stories!
ย
P.S If you want story ideas, check out my 150+ storytelling p...
His boss was happy because if she hit a certain amount of revenue, sheโd get a BIG bonus!ย ๐ฐ
She got the bonus the first year she was the director.
After a year, over 50% of all the employees found other jobs.
They ran to other managers that would treat them with dignity and respect.
You donโt need to conform to othersโ version of success.
Recently, someone laughed at me because I turned down a significant amount of business this quarter to spend more time with my family.
However, this decision was in complete alignment with my definition of success.
Never let someone else tell y...
ย
ย
PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about their journey with LinkedIn and how theyโve leveraged the platform for business growth.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and...
People want to feel that they can trust you, and the quickest way you can build that trust is through storytelling.
In addition, people are yearning for a real connection.
Understanding this is an opportunity for you and a chance to empower people through your personal and business stories.
๐ Talk a...
In my early 20s, I had a boss that was dripping with arrogance. It was repulsive. All of my co-workers couldn't stand being around him. He sucked the oxygen out of the room. The problem was he had such a major inferiority complex that he had to puff himself up to try to get others to think he was bi...
Just because you know it doesnโt mean that everyone in your audience knows it.
I made this mistake for years.
I kept too many insights and stories inside, thinking that everyone knew it.
But what I failed to realize was that what I did was my world, and actually, very few people knew it.
Same is true...
EPISODE MENTIONED IN INTRO:ย The Importance of Learning Tours with Kirsten Yurich.
PODCAST SUMMARY: In this episode, Justin Leader and Matt Zaun talk about the healthcare industry and why Justin founded BenefitsDNA.
JUSTIN LEADER BIO: Justin is the President and Founding Partner of BenefitsDNA.
For more...
Recently, flew to Atlanta. Had lunch with RACHEL SIMON. This Friday, we have a podcast episode launching called, โThe Journey of LinkedIn Storytelling.โ
You should listen to it.
Stay tuned.
I have amazing friends.
Not just any friends; people that I could call at 2 a.m. (if I was in trouble) friends.
Today, one of those friends gets a little older.
This man helped me...
Launch my speaking business (8-years-ago) and my podcast (3-years-ago).
He's been there for me through thick and thin. ...
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โฆmatter!ย Choose them very carefully!
Constable & Robinson was the first publisher approached by J.K Rowling.ย
They turned Harry Potter down.
They suggested that Rowling take a writing class because they thought her work stunk.
She went on to sell over 500,000,000 books.
Just because some people donโt like your work, it doesnโt mean that ...
When I finished recording this episode, I sat in complete silence because I had to fully process the stories that Justin Leader shared with me.
When your mission and vision are so powerful that you can bring people to tears, you know you're having an impact.
Check out the full conversation.
Stories With Traction Blog
