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Sex causes twice as many accidents. Sep 27, 2023

Ok, now that I have your attentionšŸ‘‡

In the U.S., there are approximately one million car accidents and 200 deaths each year because vehicles collide with deer.

During mating season, known as ā€œthe rut,ā€ deer are twice as likely to get hit by a car.

Why is this?

During the rut, deer are more focused on ...

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It's been a wild ride so far this year. Sep 26, 2023

I've worked my guts out for my clients. More miles flown and driven than I’d care to admit.

I've decided to get off the road for 2 weeks and spend time with family. My travel schedule will pick back up mid-Oct.

In the meantime, check out some cool spots so far this year...

-Miami, Florida
-Montour, Id...

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Can You Hold an Audience’s Attention? Sep 25, 2023

You probably don’t know who Max Martin is (without Googling). Don’t worry. Over the years, I’ve talked to hundreds of people about Max Martin, and I’ve never come across anyone who knows who he is. Although, if I were to ask you if you know who Taylor Swift, Ariana Grande, Britney Spears, Celine Dio...

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I've learned to appreciate when my Linkedin content bombs šŸ’£... Sep 25, 2023

1. It keeps my ego in checkĀ 

2. It teaches me what people don't resonate with

3. It gives me the opportunity to do better

We all want our content to be engaging, but sometimes it's not.Ā 

This isn't necessarily a bad thing; it's a great learning opportunity.Ā 


What's the #1 takeaway for you when your po...

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Chick-fil-A served me a burger. šŸ” Sep 24, 2023

It was one of the best cheeseburgers I've ever had, too.

ā€œWait, what?!ā€ you say. I thought this was the company that says, Eat Mor Chikin?!ā€

Yup. Well, they used to serve burgers, and the one that started it all (in Hapeville, GA), still does.

Here’s what's wild about this to me: they served burgers ...

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In order for YOU to stand out in today's world (filled with noise), YOU will need to share a ton of content. Sep 23, 2023

Here's what I promise YOU...


šŸ‘‰ Not everyone will relate with what YOU share

šŸ‘‰ YOU will offend people; it's inevitable

šŸ‘‰ YOU will question if you should continue to share your ideas


Here is my encouragement to YOU, do NOT stop posting content just because some people don't like what YOU post.

In the last ...

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ā€œMatt, how do you come up with stuff to post on LinkedIn?ā€ šŸ‘‡ Sep 23, 2023

Best way to start is your...

...clients’ questions.

I take the questions I'm asked and connect them to 3 ā€œS’sā€...

1ļøāƒ£Ā  š’š­šØš«š¢šžš¬ I have that relate to the questions

2ļøāƒ£Ā  š’š²š¬š­šžš¦š¬ I've learned over the years that connect to the questions

3ļøāƒ£Ā  š’š­š«ššš­šžš š²...strategically highlight other authorities' work that ...

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I've seen a lot of posts recently that... Sep 23, 2023

I've seen a lot of posts recently that say, ā€œprove them wrong,ā€ and I find these posts somewhat confusing.Ā 

I don't do my work to prove anything to anybody.Ā  We’ll always have people that don't believe in what we do; that's part of life.Ā 

Regardless, people’s opinions don't feed my family, so I don'...

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Understanding Your Behavioral DNA | Stories With Traction Podcast Sep 22, 2023

SHOW NOTES:

PODCAST EPISODE SUMMARY:
In this episode, Ana Quinn and Matt Zaun talk about how understanding your ā€œBehavioral DNAā€ will position you to be a better leader.

ANA QUINN BIO: Ana is the co-founder and managing partner of Imprint Talent Readiness, and she is also a Vistage Chair, where she an...

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Great stories need… Sep 22, 2023

...a hero to root for…

an obstacle to overcome

…andĀ a call to action for your audience.Ā 

Are you focusing on these points in the stories you're telling?

If not, do so and see your ability to connect skyrocket!

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I'll be dead soon. šŸ‘‡ Sep 22, 2023

We all will, actually. Life is quick.


This is the first thing my kids are to do once I'm gone…

…whether I pass away in 5 years or 50.

They are supposed to listen to my podcast, Stories With Traction.

The content is built for leaders, and they are being raised to lead.

Every time I produce an episode, ...

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How did she predict this so well?! Sep 22, 2023

It all goes back to understanding someone’s Behavioral DNA.

Wanna hear a fascinating podcast episode?

Check out the conversation I had with Ana Rios Quinn!Ā 

Ā 

Go to the podcast tab to see latest episode.Ā 

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Some of you need a chiropractic adjustment on your LinkedIn content. Sep 18, 2023

You’re playing the clicks game, not the cash game.

Don't post:

āž”ļø Boring case studies
āž”ļø ClichĆ© motivational quotesĀ 
āž”ļø Articles that don't relate to your target audience

Instead:

āž”ļø Share your stories
āž”ļø Share your mistakes and lessons learned
āž”ļø Share something interesting, for crying out loud

Don't post...

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I knew someone growing up who was beaten by his alcoholic father. Sep 17, 2023

Eventually, he was removed from that situation, and though his physical scars healed, he had a lot of mental anguish.

He told me once that the worst part of the situation was not that his dad hit him but that he ignored him.

Getting drunk was more important to his father than giving him the time of ...

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When Amazon started... Sep 17, 2023

When Amazon started (1994), Barnes and Noble had been in business for 121 years.Ā  What if Jeff Bezos would have said...

...ā€people will never buy books online - these large bookstores have been around forever!ā€

Today, Barnes and Noble wishes they would have done what Bezos did.


Right now, you have ide...

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I'll never forget how it felt getting into that car accident. Sep 16, 2023

Not the neck pain, but the moments leading up to it.Ā  Those seconds right before you hit another car feel like minutes.Ā 

It's almost as if time slows down.

Sometimes, in those split seconds, we have time to think.Ā 

I remember asking myself, ā€did I care for my family enough?

Was I a good friend?

Was ...

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How to Embrace Creativity | Stories With Traction Podcast Sep 15, 2023

SHOW NOTES:

SUMMARY: In this episode, Robin O’Donovan and Matt Zaun talk about how songwriters embrace creativity and how you can do the same thing when it comes to your storytelling ability.

ROBIN O’DONOVAN BIO: Robin is the founder of My Energetic Tribe Coaching, where she focuses on helping people ...

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First time going to Hilton Head Island! Sep 12, 2023

I’ll be doing 2 strategic storytelling workshops there!

My goal for the audiences: massive change.

If they utilize the concepts shared, they will:

-boost sales
-enhance internal communicationĀ 
-and create a vibrant company culture

…all through the power of strategic storytelling.Ā šŸ—£

The next 72 hours are...

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Do you remember the month that followed? Sep 11, 2023

Like so many people, I remember watching in horror as I saw the Twin Towers fall on the news.

Hopelessness.
Sadness.
Shock.

But then something happened in the month that followed that was simply amazing...

People started to come together in a big way.

Community.
Strength.
Support.

It was incredible.

It's...

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Two teams. One mission: to beat the other. Sep 11, 2023

Yesterday,Ā the Eagles beat the Patriots.

When it comes to great stories, we need a foe.

People love struggle/victory stories.

In business, we want it to be easy, but that doesn't give us a good story.

Just like in sports, where your competitors actually motivate you and make you stronger...

...we need...

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It's been 12 years since my grandmother passed away. šŸ‘‡ Sep 10, 2023

Even though she's been gone for a while, I still regularly think of the lessons she taught me.


She was one of the most empathetic individuals that I've ever met.

-Her empathy was forged in struggle since she experienced tremendous financial pain during the great depression.

-She got pure joy out of s...

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Genius or cruel? Sep 08, 2023

I once knew a sales director of a multi-billion dollar company that had an interesting interview strategy.

Once a candidate would get through multiple rounds of interviews, he would take each of the top candidates out to lunch to ā€get to know them better.ā€

If an individual took longer than a few m...

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My 9-year-old can solve a Rubik’s cube in 1 min. Sep 08, 2023

This shouldn’t surprise us, though.

If you understand the patterns, you can solve the cube…

…just like if you can understand the patterns of connection through storytelling, you can inspire your audience.

Planned. Timed. Mastered.

Do you know the patterns of storytelling?

-what stories will you tell?

-...

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Most of you won't listen to this advice, and you’ll deeply pay for it. šŸ‘‡ Sep 08, 2023

You're nuts for not focusing enough on your ideal clients.


In 2007, Joshua Bell (one of the best musicians in the world) played music in the NYC subway on a violin worth $3,500,000.

Out of 1,097 people that passed by, only 7 actually stopped and listened.

Two days before this experiment, he sold out ...

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