SHOW NOTES:
SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.
CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between their ...
No, no, not Insane Clown Posse!ย ย Yourย deal Client Persona!ย
Do you know your prospects...
-generationย
-education level
-the books they read
-the movies they watch
-the music they listen to
-what causes them painย
How well do you actually know your ideal client?ย
Wanna hear more? The Stories With Traction P...
At least notย right away.ย
In 1945 Soichiro Honda lost everything due to World War II.ย His business was completely demolished.
You know what he did?ย
He took a year off.ย
He focused on creative thoughts.ย
He focused on his friendships.ย
He focused on planning.
The next year, Honda was born. ๐๐
Did YOU lose ...
Sounds good, right?!
โฆbut what if the stories that were being shared werenโt actually connecting with your customers?
That doesnโt sound good!ย
Iโm excited for you to listen to an episode I did withย ย Chris Wallaceย called, Sharing the Right Stories Through Your Team.ย
ย Chrisย and I talk about how you can ...
Tomorrow, Iโll be speaking to GEM Inc. This is my 50th strategic storytelling workshop of 2024 and my last speaking engagement of the year.ย
๐ช Looking forward to ending 2023 strong!ย
P.S. If you want tons of story ideas, download my free 150+ storytelling prompts here |ย https://www.storieswithtraction...
I don't, but I've found that C.A.T. is a powerful acronym for posting content on LinkedIn.ย Here's the concept...
C - Connect
A - Appreciate
T - Trust
Every time you post something on this platform, ask yourself, "will my network connect with this, will they appreciate this, and will it help me build tr...
Post #1: had 2 likes and 1 commentย
Post #2: had 1,587 likes and 735 comments
Guess which one landed me the most business?
Believe it or not, it was post #1.ย
You see, the person who commented found the content super relatable to him, and he became a huge client.ย
โPopularโ posts donโt always equate to p...
People have asked me, โwhy don't you just focus on promoting your services onย LinkedIn?"
My response is,โ when you go to aย networkingย event, do you stand there and chuckย businessย cards in people's face all night?โ
If you're just on LinkedIn to push your product or service, you're going to get frustrat...
My 5-year-old son scratched up ourย coffee table.ย
I yelled at him over it, and he cried.ย
My wife told me that that โniceโ coffee table that I like; she found while in college (20 years ago).ย
She got it for free and decided to refinish it.ย
She said, โare you really going to get that angry with our son...
It took me 200+ talks before I felt comfortable speaking.
It took me 100+ articles before I felt comfortable writing.
It took me 50+ podcast episodes before I felt comfortable podcasting.
Want to feel more comfortable?ย
Find wise peopleย who can teach you impactfulย stuff, and then DO IT!ย
Do.ย Fail.ย Adju...
Do you have a team member who's creating a toxic culture?ย Cut them out of your organization or do some heavy coaching.ย
Do NOT let one person destroy your entire team because of their crappy attitude!
Whatโs the worst thing someone can do to hurt company culture?ย
ย
PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.
MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories that T...
That word brings up different images in peoplesโ minds.
Whenever they hear the word โstories,โ there is a different picture.
โฆand often, business leaders donโt think enough about the strategy and intentionality behind the stories theyโre sharing.
Wanna become a masterful storyteller?ย Check out the e...
โMatt, what stories do I tell to connect with my clients?โย
โMatt, how much time do I need to focus on this?โย
โMatt, I already have a couple of stories; why should I work on new ones?โย
*that last one is my favorite.ย
As if I'm going to say, โyeah, just keep sharing the same story your company has shar...
I'm only kidding. I have no idea how many followers I added yesterday.ย
Adding followers isn't my goal; sharing value is my goal.ย
๐๐ผ๐ฟ ๐ผ๐ป๐ฐ๐ฒ, ๐น๐ฒ๐'๐ ๐๐๐ผ๐ฝ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ผ๐๐ฟ ๐๐๐ฐ๐ฐ๐ฒ๐๐ ๐ฏ๐ ๐ต๐ผ๐ ๐บ๐ฎ๐ป๐ โ๐ณ๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐โ ๐๐ฒ ๐ต๐ฎ๐๐ฒ, ๐ฎ๐ป๐ฑ ๐น๐ฒ๐'๐ ๐ณ๐ผ๐ฐ๐๐ ๐ผ๐ป ๐ผ๐๐ฟ ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ!
P.S. Speaking of purpose, I love sharing insights on how YOU can...
โก๏ธ ๐๐ฎ๐ข๐ฅ๐ ๐ญ๐ก๐ ๐ก๐๐๐ข๐ญ ๐จ๐ ๐ซ๐๐ ๐ฎ๐ฅ๐๐ซ๐ฅ๐ฒ ๐ฉ๐จ๐ฌ๐ญ๐ข๐ง๐ . (I haven't missed a single day of posting in 4 years)ย I was inspired by Russell Brunson to post on LI every day.ย He said, โdo something every single day without fail, and youโll see radical growth in your business.โย He was more than right.ย My revenue results ...
ย
SHOW NOTES:
SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.
ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3PL) provider supporting the broad and maturing needs of companies operating in the wholesale, reta...
It can be effective to indirectly tell your customers something through a story.
A perfect example of that was when 3M decided to place money inside the advertising casing at a bus stop in Vancouver.
The case was covered at the edges with a 3M product, Scotchshield.
โIf you break it, you can keep...
From January - July in 2019, I set up a mock workshop in my house.
My only audience members: my son and his stuffed bear.
I'd give my workshop to the two of them for hours every day.
Thinking to myself, one day, it won't just be to my boy and his bear but to audiences all over the world.
For 7 month...
SUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email).
ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.
For more info, check out the website and Instagram page:
Kenn...
The average millennial seesย 8,000 digital messages every single day!
Want to get above the noise?!
Tell stories through print media!
ย
A few months ago, I shared my Powerfully Persuade Through Storytelling workshop with business leaders in Connecticut.
I had to stop by the house of one of the best storytellers America has ever known.
While there, I saw firsthand something that many people talk about but donโt make it part of thei...
Answer this questionโฆ
โWhat excites you to get out of bed in the morning?โ
Here, Iโll go first. My kids motivate me beyond what I could ever imagine.ย Especially since they know my goals, they are constantly reminding me of what I need to do.ย Whenever I hit a business goal, I take all 3 of my kid...
At least, thatโs what hundreds of people said early on.ย
Countless bankers rejected the Mickey Mouse concept!
But guess what? Walt Disney is hailed a genius today.
In fact, this year is the 100th anniversary of Walt Disney Studios!
Just because some people donโt understand your idea doesnโt mean tha...
Stories With Traction Blog
