We often hear that it’s wise to be a “good listener,” which is sound advice, but why do we talk so much about the importance of listening?
Why don’t we talk about the importance of being a “great watcher?”
Communication is 80% body language.
If we learn how to...
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SUMMARY: In this episode, Linda Goldstein and Matt Zaun talk about Linda’s time as Mayor of Clayton, MO, and what she learned about getting things done through collaboration.
LINDA GOLDSTEIN BIO: Linda is the Founder and CEO of Linda Goldstein Consulting; she is the former Mayor...
One of my Grandmothers used to tell me, ”when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of FEAR!
My other Grandmother, on the other hand, would tell me why she wanted me to do certain things.
She showed...
So many content creators on here want “likes.”
No strategy. Just fluff.
I know someone that has 1,000,000+ Linkedin followers, and their business is struggling.
I also know someone with a 10,000 followers, and their business is thriving.
The difference? ...
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SUMMARY: In this episode, Craig Andrews and Matt Zaun talk about building trust through a First Time Offer (FTO), how to strategically position the buying process, and why opinion surveys are hurting your business.
CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me,...
Part of me thought he was crazy.
"Scott, do you really think that will work?”
“There are sooooo many other podcasts out there!”
“Do you really think this is a good use of my time?”
Two years ago, I had lunch with S. Scott Mason, and he convinced me to launch a podcast....
Artists like…
Beyoncé Knowles
Freddie Mercury
Taylor Swift
Have/had intentional, choreographed movements on stage. Walk this way, hold the mic like this, look out at the audience in this way.
It's planned. All timed. And mastered.
...
“It is better to fail in originality than to succeed in imitation.”
Really?!
Fuji imitated Kodak, and it worked out for them.
Facebook (in the early years) imitated MySpace, and it worked out for them.
Honda imitated Toyota, and it worked out for them.
All of the...
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SUMMARY: In this episode, Kirsten Yurich and Matt Zaun talk about the importance of “learning tours” and how it enhances company culture.
KIRSTEN YURICH BIO: Kirsten went from clinical director at the Vista School to CEO. Due to her leadership, she increased revenue...
She donated her entire 51 million fortune to charity when she died in 2007…
Even though Anita Roddick was one of the richest women in the UK in the 90s, she never hoarded her wealth.
The more money she made through her company, The Body Shop, the more she pumped money into causes she cared...
If you tie your identity up in your work, and then you lose business, or you lose your job, you'll be devastated. Many people learn this the hard way.
Your work doesn't define you as a human being; your principles do.
Our work changes, but our principles should remain the same.
Back in 2008, I was a conference where a “thought leader” gave a presentation on how “Amazon will be out of business soon.”
If I would have invested $10,000 in Amazon stock right after that talk, today I would have $626,668.80.
Just because some people don’t...
Context people.
When Einstein gave his famous quote about “...expecting different results,” he was referring to a mathematical equation, not business.
If you want to grow your company, you have to do stuff over and over and over again, even when it doesn’t seem to be...
Google+
Google Glass
Google Dodgeball
...are just a few of their many failures.
But guess what?! No one views Google as a company that's a failure in the marketplace! Why? They had to go through failures to reach the level of success they have today.
People only think about...
Last year, while my speaking calendar for this year was booking up, I made a change...
I decided I would only speak at events that I could easily drive to in the month of June.
This way, I could still focus on my passion: showing people how to persuade with power through storytelling...
...but by...
8 days ago, I wrote a LinkedIn post that took me 20 mins to write, and it got 221 impressions, which ended up being my worst LinkedIn post since being on the platform.
The very next day, I wrote a post that took me 2 mins to write, and it ended up being my most-viewed post with 355,289...
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PODCAST EPISODE SUMMARY: In this episode Andrea Jones and Matt Zaun talk about the dynamics of change, and how companies can get more done.
ANDREA JONES BIO: Andrea runs Andrea Jones Consulting (AJC), which helps organizations efficiently accomplish impactful projects and change. The...
I had a boss several years tell our department, “if you're early, you're on time; if you're on time, you're late, and if you're late, you're an abomination.”
Then he had children.
His perspective changed real quick.
The archaic 9-5, clock in, clock out idea is not good business.
...
”๐ช๐ต๐, ๐๐ต๐, ๐๐ต๐...”
She taught me the secret to losing weight!
You can do this too!
2-years ago, I hired Aly Di as my fitness coach. Not only did she ask me my why behind wanting to lose weight, but she asked me to go five levels deep...
. ๐๐ก๐ฒ ๐๐จ...
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PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies...
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PODCAST EPISODE SUMMARY: In this episode, Niraj Kapur and Matt Zaun talk about how you can separate yourself from the competition in sales.
NIRAJ KAPUR BIO: Niraj is the Managing Director of “Everybody Works in Sales.” He is a keynote speaker, TEDx speaker, and...
๐๐ณ๐๐ฒ๐ฟ ๐ฏ๐ฒ๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐ฝ๐ผ๐น๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐๐ผ๐ฟ๐น๐ฑ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐, ๐’๐๐ฒ ๐๐ฒ๐ฒ๐ป ๐บ๐ ๐๐ต๐ฎ๐ฟ๐ฒ ๐ผ๐ณ ๐บ๐ฎ๐ป๐ถ๐ฝ๐๐น๐ฎ๐๐ถ๐๐ฒ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ.
Some politicians are like professional wrestlers, where they treat public policy like a show.
I’ve seen people give a persuasive speech on stage, get down, and...
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PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a “gray area” and suffer behind the scenes.
KARI SCHWEAR BIO: Kari is the founder of GrayTonic, where she focuses on executive lifestyle coaching for high achievers and...
“Marketing will kill you!”
Recently, I was having a conversation with my 9-year-old son about marketing.
My 4-year-old ran into the room and in true little boy fashion yelled, “be careful; marketing will kill you.”
Umm...ok...I thought.
Without skipping a beat,...
Stories With Traction Blog
