I'll never forget the last conversation we had together.
He told me that every day I wake up, I need to remember that some things in life are worth fighting for.
“People, Matt; people are always worth fighting for.”
He died 2 weeks later.
My grandfather was the man who inspired me to...
Chris Grainger and I talk about:
-How to use story strategy
-How to schedule out content
-How to connect with your ideal clients
Check out the full conversation HERE.
Most of it was a waste of time.
Save yourself the time, and just do this...
1. Open up a spreadsheet.
2. Put the top 10 people on it that can help you get to where you want to go
3. Think of all the stories that you can share with them that will be relatable to them.
4. Start engaging on their...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Chris Grainger and Matt Zaun talk about how someone can launch and build a podcast to connect with their target audience.
CHRIS GRAINGER BIO: Chris is the Founder and Podcast Host of The Lion Within Us.
For more info, check out Chris here:
...
I took the most important concepts that I learned and created a 3-hour online course people can go through.
The course launched last month, and I’ve been overwhelmed by the response.
My wife and I celebrated in Vegas.
If you missed getting the course, and you’re interested in boosting...
There are sales reps who don’t have story strategy!
Instead of talking to your prospects all scared, wanna crush your sales goals?
You need to have story strategy.
You can have the same group of stories that you're sharing again and again, because you're talking to different prospects....
That’s the note his wife left him. She also took all their money.
In his early 20s, John Paul DeJoria found himself penniless and eventually homeless.
He desperately wanted to take care of his 2-year-old daughter.
He said, “When you’re this down south,...
Did you know there is a ton that we can learn about business by studying football?
Check out the episode I did with Will Baggett, What Business Leaders Can Learn From Football.
If you were actually a numbers person like you claim, you'd obsess over how to tell better stories, knowing that doing so it would boost your numbers.
Powerful stories boost your numbers in:
Sales
Marketing
Employee Retention
I'm a “numbers person," too, and that's precisely why I share...
SHOW NOTES:
PODCAST EPISODE MENTIONED: Getting to #1 with Josh Rudegeair
PODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.
WILL BAGGETT BIO: Will is the Co-founder of...
For years, I was the “facts and figures” guy.
But, I quickly learned that no one felt compelled by the data I presented.
No emotional connection.
It wasn't until I studied the art of storytelling that everything changed.
Learned from lots of great storytellers and also from tons of...
Wearing my Blockbuster shirt, and my son (Roman) asked, “what’s that, Dad?”
I explain to him that years ago, we would drive to a store and pull videos from a shelf to watch.
Then I told him that the gentleman who started Netflix flew to Blockbuster’s...
Just because something is trendy, is going viral, or culturally acceptable, does not mean you should share those stories.
If the stories you’re sharing aren’t connecting with your prospects, you should revamp your story strategy.
P.S If you want story ideas, check out my 150+...
Don’t focus on company core values, at least the words of those values; focus on your company core stories that exemplify your core values!
Prove to me the values you say you have. Storytelling paints the picture.
Share more stories!
P.S If you want story ideas, check out...
His boss was happy because if she hit a certain amount of revenue, she’d get a BIG bonus!
She got the bonus the first year she was the director.
After a year, over 50% of all the employees found other jobs.
They ran to other managers that would treat them with dignity and respect.
You don’t need to conform to others’ version of success.
Recently, someone laughed at me because I turned down a significant amount of business this quarter to spend more time with my family.
However, this decision was in complete alignment with my definition of success.
Never let...
PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about their journey with LinkedIn and how they’ve leveraged the platform for business growth.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn...
People want to feel that they can trust you, and the quickest way you can build that trust is through storytelling.
In addition, people are yearning for a real connection.
Understanding this is an opportunity for you and a chance to empower people through your personal and business stories.
Talk...
In my early 20s, I had a boss that was dripping with arrogance. It was repulsive. All of my co-workers couldn't stand being around him. He sucked the oxygen out of the room. The problem was he had such a major inferiority complex that he had to puff himself up to try to get others to think he was...
Just because you know it doesn’t mean that everyone in your audience knows it.
I made this mistake for years.
I kept too many insights and stories inside, thinking that everyone knew it.
But what I failed to realize was that what I did was my world, and actually, very few people knew it.
...
EPISODE MENTIONED IN INTRO: The Importance of Learning Tours with Kirsten Yurich.
PODCAST SUMMARY: In this episode, Justin Leader and Matt Zaun talk about the healthcare industry and why Justin founded BenefitsDNA.
JUSTIN LEADER BIO: Justin is the President and Founding Partner of BenefitsDNA....
Recently, flew to Atlanta. Had lunch with RACHEL SIMON. This Friday, we have a podcast episode launching called, “The Journey of LinkedIn Storytelling.”
You should listen to it.
Stay tuned.
I have amazing friends.
Not just any friends; people that I could call at 2 a.m. (if I was in trouble) friends.
Today, one of those friends gets a little older.
This man helped me...
Launch my speaking business (8-years-ago) and my podcast (3-years-ago).
He's been there for me through thick and...
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…matter! Choose them very carefully!
Stories With Traction Blog
