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โ€๐—ช๐—ต๐˜†, ๐˜„๐—ต๐˜†, ๐˜„๐—ต๐˜†...โ€ Jan 02, 2024

She taught me the secret to losing weight! 

You can do this too! 

3-years ago, I hired  Aly Di as my fitness coach.  Not only did she ask me my why behind wanting to lose weight, but she asked me to go five levels deep... 

. ๐–๐ก๐ฒ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ฅ๐จ๐ฌ๐ž ๐ฐ๐ž๐ข๐ ๐ก๐ญ?

...

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New Yearโ€™s Resolutions are incredibly stupidโ€ฆ Jan 01, 2024

92% of everyone who sets one fails, so why in the world would YOU set yourself up for failure?!

Don’t set New Year’s Resolutions; set specific daily habits that will lead to what you want.

YOU will WIN!

P.S. I fell asleep at 11 pm last night. I'm officially an old man. What time did...

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If you quit smoking, you could be a millionaire! Dec 31, 2023

One of my neighbors smokes 3 packs of cigarettes a day. 

He knows that it's terrible for his health, but having better health was never a motivation for him. 

So, I went the financial route with him. 

I asked him how much money a pack of Marlboros goes for these days. 

Around $10...

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An elephant and a dog became pregnant at the same time. Dec 31, 2023

Three months down the line, the dog gave birth to six puppies. Six months later, the dog was pregnant again, and nine months on, it gave birth to another dozen puppies. The pattern continued.

On the 18th month, the dog approached the elephant, questioning, ”Are you sure that you are...

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2023 was painful. 2023 was joyful. ๐Ÿ‘‡ Dec 30, 2023



This year had some mighty highs and some deep lows.

I had more self-growth than ever before. I also battled major challenges that caused a lot of anguish. 

My business significantly increased. I also went through extreme frustration to pull that off. 

At times, I felt like the greatest...

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Story Ideas | Stories With Traction Podcast Dec 29, 2023

PODCAST EPISODE MENTIONED IN INTRO: The Storytelling System

PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.

CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories.  If it...

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I had a boss several years ago tell our department... Dec 29, 2023

... “if you're early, you're on time; if you're on time, you're late, and if you're late, you're an abomination.”

Then he had children.

His perspective changed real quick.

The archaic 9-5 clock-in, clock-out idea is not good business.

When I led a team, I told my staff, “I...

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4 years ago, he laughed at me. Told me I would fail. ๐Ÿ‘‡ Dec 29, 2023

Took out someone I respected; that was where I wanted to be in life, to breakfast. 

Told him my future dreams.

He said, “I'll give you a 1% chance of success; more than likely, you’ll fail and won't make it.” 

“Being a professional speaker takes more grit than...

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๐ˆ๐ญโ€™๐ฌ ๐ฉ๐ซ๐ž๐ญ๐ญ๐ฒ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž: ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฅ๐จ๐ฏ๐ž ๐ญ๐จ ๐ฅ๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ฌ๐ญ๐จ๐ซ๐ข๐ž๐ฌ! Dec 27, 2023

People want to feel that they can trust you, and the quickest way you can build that trust is through storytelling.

In addition, people are yearning for a real connection.

Understanding this is an opportunity for you and a chance to empower people through your personal and business...

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3 things I didnโ€™t know about Rosa Parksโ€ฆ Dec 27, 2023

First, yes, I’m sitting in the exact seat Rosa Parks sat in that launched the Montgomery Bus Boycott. 

Ok, here are three things I learned that I didn’t know.

1. The iconic picture you’ve seen in mass media of Parks is not the seat where the protest started. In the picture...

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Check out my Christmas tree this year!ย ๐ŸŽ„ย  Dec 26, 2023


It was an honor to have so many incredible guests this month. Check out the lineup…

| ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—ช๐—ถ๐˜๐—ต ๐—ง๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ |

Dec 1st - Storytelling Through Print Media with  Andrew Smith

Dec 4th - From Order to Doorstep with  Andrew Serby

Dec 8th - Master...

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The World of Eldercare | Stories With Traction Podcast Dec 23, 2023

SHOW NOTES:

SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help.

SHAUN TOOMEY BIO: Shaun is the Vice President of Strategic Partnerships for Care Advantage.

For more info:
Shaun's LinkedIn
Care Advantage Website

MATT...

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Hope you like your hit of dopamine... Dec 23, 2023

So many content creators on here want “likes.”

No strategy.  Just fluff. 

I know someone who has 1,000,000+ LinkedIn followers, and their business is struggling. 

I also know someone with 10,000 followers, and their business is thriving. 

The difference?  One...

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Family Business | Stories With Traction Podcast Dec 22, 2023

SHOW NOTES:

SUMMARY:
In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader.

DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he’s the Owner and CEO of Covenant Services.

For...

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Executives fantasize about inspiring their teams Dec 21, 2023

This idea can become a reality based on learning how to be a great storyteller.

Pay attention to great marketing around you. What story is the ad saying through story? Pay attention to the hooks. We can learn a ton from great emails and TV ads.

 

Wanna hear more? Check...

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Wanna gain more attention? Tout your big wiener. Dec 20, 2023

During the Great Depression, when things looked grim, the “Wienermobile” was launched and soon became a national icon.

Six Wienermobiles operated throughout the United States. The driver of a Wienermobile was called “The Hotdogger.” The Hotdogger's job was to "meat" and...

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It's been a wild ride so far this year. Dec 19, 2023

I've worked my guts out for my clients. More miles flown and driven than I’d care to admit. 

I've decided to get off the road for a couple of weeks and spend time with family. My travel schedule will pick back up Jan 3rd. 

In the meantime, check out some cool spots this year...

...

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Oh, shoot! The ChatGPT freaks on LinkedIn are missing something BIG... Dec 18, 2023

I'm lying here. Yes, on my 9-year-old son’s pillow. Yay, dinosaurs. 

...and I pulled up the best-performing posts I've had in the last 365 days.

50 posts that did exceptionally well. 

In fact, based on my numbers and how my sales funnel, and content machine runs, these posts are...

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It was an honor and privilege speaking to GEM Inc. at Hensville in Toledo, Ohio last week. Dec 17, 2023

*Check out the picture I snapped from my hotel room the night before.

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120 years ago today Wilbur and Orville Wright flew the first successful powered airplane. Dec 17, 2023

It flew in Kitty Hawk, North Carolina. 

The Wright brothers spent four years of research and development to pull off this historic moment. 

For years, Wilbur and Orville were labeled “cranks” and “fools” for even trying to create an airplane. 

Well, I'm very...

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Sharing the Right Stories Through Your Team | Stories With Traction Podcast Dec 15, 2023

SHOW NOTES:

SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.

CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between...

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Are you dialed into your ICP? Dec 15, 2023

No, no, not Insane Clown Posse!   Your deal Client Persona! 

Do you know your prospects...

-generation 
-education level
-the books they read
-the movies they watch
-the music they listen to
-what causes them pain 

How well do you actually know your ideal client? 

Wanna...

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When you get knocked down, don't get back up. Dec 15, 2023

At least not right away. 

In 1945 Soichiro Honda lost everything due to World War II.  His business was completely demolished.

You know what he did? 

He took a year off. 

He focused on creative thoughts. 

He focused on his friendships. 

He focused on planning.

The next...

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What if your organization was sharing powerful and engaging stories? Dec 15, 2023

Sounds good, right?!

…but what if the stories that were being shared weren’t actually connecting with your customers?

That doesn’t sound good! 

I’m excited for you to listen to an episode I did with  Chris Wallace called, Sharing the Right Stories Through...

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