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Imagine this: a reporter steps into your office with a smile and a notepad in hand. ๐Ÿ‘‡ Mar 07, 2024


Because you achieved all of your 2024 business goals, and it’s worth people hearing about!

As you sit with the reporter, you’re not bound by today's constraints; you’re basking in the glow of your future accomplishments.

The reporter asks you all you’ve...

I'll be dead soon. Mar 06, 2024

We all will, actually. Life is quick. 

This is the first thing my kids are to do once I'm gone…

…whether I pass away in 5 years or 50. 

They are supposed to listen to my podcast, Stories With Traction.

The content is built for leaders, and they are being raised to lead....

โ€œAre you an introvert or an extrovert, โ€ she asked. Mar 06, 2024

My response was, “I’m vanilla ice cream.”


“Vanilla ice cream goes with peach cobbler or chocolate drizzle. I'm an extrovert when I need to be an extrovert, and I’m an introvert when I need to be an introvert. 

I'm an ambivert. 

I'm vanilla...

In the last few weeks, Iโ€™ve seen a lot of posts regarding... Mar 06, 2024

...people using LinkedIn to get results in business.  The problem is a lack of strategy. 

Since LinkedIn is such a powerful platform, I did a series regarding LI with  RACHEL SIMON.

In these episodes, she shared a lot of insights that will help you up your LI game.

Check out...

How to outperform 99.9% of salespeople: Mar 06, 2024

1) Share powerful stories that connect 
2) Let your competitors drown in numbers

Resilience in Motion: Running Towards Success Amidst Adversity Mar 03, 2024

In this blog post, I dive into strategies to foster growth as a leader, a storyteller, and an individual. These methods are crucial for navigating the chaos and adversity characteristic of our era. I will focus on three core principles: 

  • listening 
  • local engagement
  • and leveraging...
Check out this 15-minute Storytelling FAQ episode. ๐Ÿ‘‡ Mar 01, 2024

Claire M. Davis talks about structuring stories for maximum impact, and I talk about "Heroes” vs. “Villains” in business storytelling.

Check out the podcast here | https://www.storieswithtraction.com/swtpodcast

Exactly 21 years ago today, Mr. Rogers died. ๐Ÿ‘‡ Feb 27, 2024

The documentary celebrating his life was one of the few movies I cried through.

During his 35+ year run, Mr. Rogers taught millions of children (and adults!) about what it meant to be a good neighbor.

He held our hands through some of the darkest times in U.S. history, telling us to...

Show me your P&L statement! ๐Ÿ‘‡ Feb 26, 2024

When social media hits reality, you get crapped on. Is this post meant to be funny? No. It's a warning shot.

When used with intentionality and specific strategy, social media is a business tool that will radically help your organization.

However, there are a lot of bs'ers on social media....

Who is that?! Feb 25, 2024

14 years ago, I was at an event and met Terence Farrell for the first time.

I saw people circling around him, shaking his hand, laughing, and sharing stories.

Naturally, my immediate thought was, "who is that?!"

I watched in amazement as I saw Terence "work the room" and shake every single hand in...

Leader of Leaders | Stories With Traction Podcast Feb 23, 2024


SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders.

DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each...

Iโ€™ve learned so much from the stories and insights of my guests. Check out the episodes this monthโ€ฆ Feb 23, 2024

Feb 2nd - FAQ Episode with Claire M. Davis

Feb 9th - Executive Search with Evan Sparks

Feb 16th - Beating Burnout with Matt Zinman 

Feb 23rd - Leader of Leaders with Dr. Anthony Lee

Episode number 117 with Claire M. Davis launches on Mar 1st, and I can’t think of a better way to...

The worst President in U.S. History wasโ€ฆ Feb 20, 2024

...James Buchanan.

That's according to many historians.

What's interesting is Buchanan was one of the most prepared presidents in history.

He was:

A soldier
A prominent lawyer
U.S. Congressman
U.S. Senator
Secretary of State
Minister to Russia
Minister to the U.K.

However, he was not:

good at seeking...

Speaking of Presidents' Day... Feb 19, 2024

...I'm obsessed with going to Presidential museums, and I’ll be going to every single one before I die. So far, I've been to...

-Thomas Jefferson
-Abraham Lincoln 
-Rutherford Hayes
-Warren Harding
-Franklin Roosevelt
-Lyndon Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H....

Beating Burnout | Stories With Traction Podcast Feb 16, 2024


SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization.

MATT ZINMAN BIO: Matt is the founder and CEO of ZU Publishing, INC., author of Z-isms (Insights to Live By), and a speaker who focuses on beating...

Growing up, my mother taught me that when you do something you love, you wonโ€™t even consider it work. ๐Ÿ‘‡ Feb 16, 2024

Growing up, my mother taught me that when you do something you love, you won’t even consider it work.

Well, this week, I was in heaven.

Conducted strategic storytelling workshops in Chicagoland.

I love doing these sessions and could do one every single day and not get bored.


Walt Disney is an idiot! Feb 13, 2024

At least, that’s what hundreds of people said early on. 

Countless bankers rejected the Mickey Mouse concept!

But guess what? Walt Disney is hailed a genius today.

In fact, this year is the 101st anniversary of Walt Disney Studios!

Just because some people don’t understand your...

๐Ÿพ Today is my 1,583rd consecutive day posting on LinkedIn! Here are the top 5 things I learnedโ€ฆ Feb 12, 2024

1 ๐’๐ž๐ฅ๐Ÿ๐ข๐ž๐ฌ (*especially ones with Abraham Lincoln ) Every time I post a selfie, I get 3x the reach of a normal post.

2 ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ ๐›๐ข๐  ๐ญ๐ข๐ฆ๐ž

Sharing an authentic story where you position someone else as the hero will get you lots of traction.

3 ๐‡๐จ๐จ๐ค๐ฌ

The first few lines of text are extremely...

Up at the crack of dawnโœ”๏ธ Packedโœ”๏ธ Ready to fly? โœ”๏ธ This time, I'm going back toโ€ฆ Feb 12, 2024


Excited to speak at Creeden & Associates tomorrow.

We’ll be talking about how to…

-boost sales
-enhance internal communication
-and create a vibrant company culture

…all through the power of strategic storytelling.

The next few days will be awesome!


Just hours from kickoff, reality set in. Feb 11, 2024

Super Bowl XLI wasn't going to be played in the rain. It was going to be played in a monsoon. 
...and while pro football players deal with the elements all season, rock stars do not. They have provisions in their contracts to avoid such calamities. 
Electricity and...
Two years ago, I spoke in L.A. and stopped by SoFi Stadium during the Super Bowl festivities. Feb 11, 2024

It got me thinking about what separates winning organizations.

How do some crush their sales goals and create a vibrant company culture?

Business teams that go the distance know how to utilize storytelling.

Wanna score major wins? Get good at sharing stories…

Talk about your failures...

Lessen your chance of heart disease through shopping? Feb 11, 2024

Years ago, Meyer Friedman (a cardiologist) recommended something to his highly stressed patients who were at greater risk of developing heart disease.

He told them to take the longest line at the grocery store to practice inner peace.

Sounds simple, huh?

A peaceful mindset comes with practice.


Executive Search | Stories With Traction Podcast Feb 09, 2024


In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work.

EVAN SPARKS: Evan is the Director of National Search at CRG.

For more info: Website and LinkedIn

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers...