“Marketing will kill you!”
Recently, I was having a conversation with my 9-year-old son about marketing.
My 4-year-old ran into the room and in true little boy fashion yelled, “be careful; marketing will kill you.”
Umm...ok...I thought.
Without skipping a beat,...
He was sobbing and had to hug me.
Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.
60-year-old man. CEO of an extremely successful company.
He was sobbing and had to hug me.
For the first time in his life, he realized he had...
๐ ๐ ๐๐ถ๐ณ๐ฒ ๐ถ๐ ๐ฎ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ด๐ฒ๐ป๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ'๐ ๐ฎ ๐๐ฒ๐ฟ๐ ๐๐๐ฟ๐ผ๐ป๐ด ๐๐ผ๐บ๐ฎ๐ป. ๐ ๐น๐ผ๐๐ฒ ๐ถ๐! ๐๐ป ๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ฟ๐ถ๐ฎ๐ด๐ฒ, ๐๐ฒ'๐ฟ๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฎ๐น ๐ฒ๐พ๐๐ฎ๐น๐.
๐ฒ๐๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐ข ๐๐๐๐๐ข!
I won’t tell you how old she is…but it’s a milestone birthday.
I've learned over the years that Courtney is often...
I've seen a lot of posts recently that say, ”prove them wrong,” and I find these posts somewhat confusing.
I don't do my work to prove anything to anybody. We’ll always have people that don't believe in what we do; that's part of life.
Regardless,...
Saw a slide deck the other day that made me laugh. The speaker was great, and had a lot of insightful info, the only problem was the font he used in the presentation.
It just looked really weird to me, especially for a business presentation.
Made me think about how important details are when...
Don't give it 100%
It's a lie and could hurt your business.
Here is what I mean...
When people say, ”give it 100%, ” what they are saying is,”give it your all,” but you can't do that all the time.
We have high productivity times and high creativity times during the...
Here is my secret to tripling my sales...
.
.
.
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…COPYWRITING!
Fun fact: I don't have the biggest LinkedIn following, and I don't need to.
So many people get hung up on “likes,” followers, and comments that they fail to speak directly to their prospects.
Most of my posts that convert...
Some of you need a chiropractic adjustment on your LinkedIn content.
You’re playing the clicks game, not the cash game.
Don't post:
Boring case studies
Cliché motivational quotes
Articles that don't relate to your target audience
Instead:
Share your stories
Share your mistakes...
You should NEVER listen to podcasts on a faster speed.
I've had to work with a lot of clients recently and deprogram them.
They were leaders getting poor marks on communication with their staff through surveys.
“They don't know how to talk.”
“They don't know how to...
SHOW NOTES:
EPISODE MENTIONED: Stories on a Massive Stage with Rachel Simon can be listened to HERE.
SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots...
SUMMARY: In this episode, Will McGinnis and Matt Zaun talk about how companies can utilize technology to capture a prospect's data and then use that info to strategically connect with them.
WILL MCGINNIS BIO: Will is the Director of Sales at FullThrottle.AI, which is a company that helps...
SHOW NOTES:
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to build a legacy through Corporate Social Responsibility.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes...
Stories With Traction Blog
