Enroll Now
#101: Great Mentorship | Stories With Traction Podcast


Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative
Strategic Networking

SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of mentorship.

TERENCE FARRELL BIO: Terence served as a...

Today I cried tears of joy.

Some of you may think I’m a sap.

That’s ok.

One of my favorite mediums to share info on is podcasts.

As I'm thinking about what I'm thankful for this week, I’m excited that last week, my podcast hit 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 !

I’m incredibly grateful to ALL my guests who have been a part of...

The moment you talk about how awesome you are is the moment you lose.

Your prospects don't care about that.

They care about what you can do for them.

You need to share stories that your prospects relate to. 

Make your clients the hero - not you.

Episode 100: Navigating the Generational Shift | Stories With Traction Podcast


SUMMARY: In this episode, Dr. Katherine Jeffery and Matt Zaun discuss how to talk to different generations.

DR. KATHERINE JEFFERY BIO: Katherine is a generational strategist who specializes in developing business strategies that help organizations navigate the complexities of having five...

Katherine Jeffery, PhD studied how to talk to different generations so you don’t have to.

Wanna know why Gen-Xers do what they do? Wanna learn how to coach Millennials?

Check out this podcast episode, Navigating the Generational Shift.

You might want to listen to Dr. Katherine Jeffery; you’ll hear stuff you’ve never heard before.

Or don’t; you can always stay...

4 years ago, I was at an event, and David Newman, CSP, asked me...

...”how much time do you spend on revenue-producing activities?” I said, ”well, I spend time doing...”

He said, ”no, not revenue-producing!”

I said, ”I do focus on...”

He said, ”no, not revenue-producing!”

*This exchange went back and forth...

I’ve learned how to be a better storyteller in business by studying the frameworks of multiple musicians...


If you want to learn how to create a tribe of people around you, what better individuals to look to than those who can dominate a music stage?!

Wanna hear more? Check out the podcasts here. 

“Newspapers are meant to be read on the way to the trash can.” 👇

I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.

His point was to read more material (like novels and non-fiction), where the author put more time and energy into their writing.

Social media is even lower-level writing than newspapers....

Why is no one talking about this mistake?!

There are too many leaders that try to delegate all aspects of marketing.

Do you really believe that Apple would be where it is today if Steve Jobs didn't focus on marketing?!

There is no way.

He took an active part in the process.

Think about all the stories he shared to position Apple.

Because of...

Up at the crack of dawn✔️ Bags packed ✔️ Ready to fly ✔️

Fired up! This week, I’ll be speaking in Myrtle Beach, Columbia, SC, and Augusta, GA. 

Looking forward to showing leaders how to persuade with power through strategic storytelling.

This week is going to be awesome!  

P.S. If you want story ideas, download my 150+ storytelling...

Think you're too young, or too old?!

Think you're too young, or too old?! 

You're always too something for someone! 

Too short

Too tall

Too bold

Too shy

Too young

Too old

Be too good for it to matter. 

𝗧𝗲𝗹𝗹 me what you want your company to be known for and then 𝘀𝗵𝗼𝘄 me that you actually believe in it.

  Most companies are all talk.

They write out their “company values” to check a box. 

None of their employees could actually tell you all the company values since they're so forgettable. 

Paint the picture regarding your values
through stories.  Your definition of......