Ever wonder why creativity feels like trying to catch a firefly with a hula hoop?
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Well, let's dive into an interview I had with author  Barbara Zerfoss, where she shines a light on how to spark creativityâŠ
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1) The Power of Creative Visualization
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Barbara asks business leaders to play a little game of ...
Nope...this isnât a toddler throwing a tantrum.
Itâs the secret to achieving BIG goals. Especially when it comes to losing weight.
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Hereâs what I mean đ
Three years ago, I hired fitness coach  Aly Di.Â
She didnât just ask me why I wanted to lose weightâŠ
She asked me five times.
Like Inception, but with ...
What happens when the work goes away?
-You lose the promotion.
-You lose the client.
-You lose the company.
-And suddenlyâŠyou lose yourself.
Too many people learn this the hard way. I almost did too. đ
Hereâs the truth:
-Your work doesnât define your worth.
-Your principles do.
-Jobs change. Titles shift. ...
We were losing clients.
We were losing people.
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The stress?
I can still taste it.
Thatâs how real it was."
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Thatâs how  Chris Schalleur described one of the darkest seasons of his entrepreneurial journey.
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If youâve ever felt like giving upâŠ
If the pressure of leadership has ever felt visceralâŠ
This episode...
Thatâs what I remind myself whenever someoneâs behavior makes my blood boil.
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You know the feeling:
-The rude email
-The oblivious driver
-The coworker who just doesnât get it
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In the past, Iâd let it wreck my mood.
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Now?
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I pause and remind myself:
-Not everyone has seen what we've seen.
-Not everyone knows...
âŠsaid no one ever. đ
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We all know the truth:
-Your next big opportunity is one conversation away.
-Your next client, referral, or mentor? They're already connected to someone you know.
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So why donât more people treat networking like a business priority?
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Because hereâs the honest answer:
Networking is sim...
...visit as many iconic American landmarks as possible, not just for the photo ops, but to learn something from each one.
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Recently, I stood in awe of the Golden Gate Bridge in San Francisco.
One of the most photographed bridges in the world.
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But hereâs what most people donât think about:
This thing ...
When I played high school football, we were terrible.
New coach came in and changed everything.
"You might not be the most skilled," he said,
"but you will be the most conditioned."
So he ran us.
Hard.
Every practice ended when someone puked.
He told us, "This sucks now, but when you're on that field, no o...
She says he has a raspy voice. I love Bob Dylan. I think he is one of the best lyricists of all time.
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Whoâs right? We both are.
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My wife has run sound for hundreds of concerts, so she has an incredible ear for pitch and tone.
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Iâve written for dozens of politicians and business leaders and obsess ov...
...legacy, and lasting impact đ
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When I walked into the Rock & Roll Hall of Fame in Cleveland, I expected great music.
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What I didnât expect was a masterclass in movement-building.
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Hereâs what stood out:
It wasnât just about talent.
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Sure, the Hall is packed with musical geniuses. But what they really...
When Einstein gave his famous quote about âexpecting different results,â he was referring to a mathematical equation, not business.Â
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Letâs clarify something:
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đ In business, you must do the same things over and overâŠ
âŠeven when it feels like yelling into the void.
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-Posting when no oneâs liking.
-Call...
About 432 tiny plastic bricks and a bruised heel. đ§±đŁ
I came across this image that explains it better than most consultants ever could (and with fewer slides):
âąÂ DATA â Legos scattered across the floor. Chaotic. Painful. Confusing.
âąÂ SORTED â Same legos, now grouped by color. Slightly better.
âąÂ ARRANG...
Watch how legends dominate the stage:
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đ€ BeyoncĂ©
đ€ Taylor Swift
đ€ Freddie Mercury
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Every move is intentional.
The walk. The mic hold. The glance toward the crowd.
All of it is choreographed, timed, and mastered.
They donât wing it.
They own it...every step of the way.
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Now think about your next team presenta...
I ignored evergreen content.
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For years, I poured time into posts that faded within days.
They got likesâŠbut no long-term lift.
No ROI.
No leverage.
I was chasing attention, not assets.
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Then I had a mindset shift.
Youâve heard of residual income, right?
Well, evergreen content is residual influence.
Write...
Their pitch?
âLetâs make music so easy to access that people will actually pay for it.â
Daniel Ek and Martin Lorentzon didnât just build a streaming app.
They sparked a cultural shift.
Spotifyâs freemium model cracked the codeâŠ
Give people insane value upfront, then let them choose if (and when) they wan...
Thatâs why creating a company culture of storytelling is so important.Â
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Stories paint a clearer picture of the message youâre trying to get across.
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Share more stories!Â
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P.S. If you want tons of story ideas, download my free 150+ storytelling prompts HERE.Â
First LinkedIn Post: had 2 likes and 1 commentÂ
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Second LinkedIn Post: had 3,694 likes, 213 comments, and 87 reposts
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Guess which one landed me the most business?
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Believe it or not, it was the first post!Â
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You see, the person who commented found the content specifically relatable to him, and he ended ...
Let me tell you, I was not excited to be driving that Dodge Caravan every day during my senior year.Â
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You should have heard all the names I was called.
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My Dad said, âtake the kids' bullying and turn it into an opportunity.â
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I took out all the back seats and turned it into something fun.
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I went from ...
âwhy do you post about stuff that isn't specific to your industry?âÂ
Does Coca-Cola only run ads talking about their products?Â
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No way!Â
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Neither does Nike, Apple, Johnson & Johnson, American Express, Microsoft, General Electic, Verizon, Home Depot!
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Do you get the idea?Â
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None of these companies only...
...and sheâs a very strong woman. I love it! In our marriage, weâre complete and total equals.Â
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đ Celebrating her birthday today! đ„ł
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I've learned over the years that Courtney is often right when she gives me advice in business.Â
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Some people search the world for great mentorship when often it's righ...
Part of me thought he was crazy. đ€
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"Scott, do you really think that will work?â
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âThere are sooooo many other podcasts out there!â
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âDo you really think this is a good use of my time?â
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On May 4th, 2021 (4 years ago today), I had lunch with  S. Scott Mason, and he convinced me to launch a podcast.Â
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A...
Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.Â
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60-year-old man. CEO of an extremely successful company.Â
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He was sobbing and had to hug me.Â
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For the first time in his life, he realized he had to start telling people his story.Â
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He told me he ...
âŠa journey filled with incredible conversations, powerful insights, and game-changing stories.
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âŠand to celebrate this milestone, I couldnât think of a better guest than my friend and business mentor,  John H. Wilson, PhD.Â
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John has been a guiding force in my journey, and having him on for this spe...
Ever tried to crack a joke in a meeting and got silence so loud you could hear a pin drop?Â
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Yeah, me too.Â
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Pro tip: telling jokes can be incredibly risky in a business setting.Â
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You don't want to be the office comedian who only hears crickets in response to your punchline.
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Instead of risking it all ...