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Wanna hear something really scary on Halloween?

There are sales reps who don’t have story strategy!

Instead of talking to your prospects all scared, wanna crush your sales goals?

You need to have story strategy.

You can have the same group of stories that you're sharing again and again, because you're talking to different prospects....

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Did you watch football yesterday?

Did you know there is a ton that we can learn about business by studying football?

Check out the episode I did with Will Baggett, What Business Leaders Can Learn From Football.


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โ€œI'm a numbers person, so I don't tell stories.โ€ ๐Ÿ‘‡

If you were actually a numbers person like you claim, you'd obsess over how to tell better stories, knowing that doing so it would boost your numbers.

Powerful stories boost your numbers in:

Sales
Marketing 
Employee Retention

I'm a “numbers person," too, and that's precisely why I share...

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What Business Leaders Can Learn From Football | Stories With Traction Podcast

SHOW NOTES:

PODCAST EPISODE MENTIONED: 
Getting to #1 with Josh Rudegeair

PODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.

WILL BAGGETT BIO: Will is the Co-founder of...

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How I went from 0 to 200mph! ๐Ÿš—

For years, I was the “facts and figures” guy.

But, I quickly learned that no one felt compelled by the data I presented.

No emotional connection.

It wasn't until I studied the art of storytelling that everything changed.

Learned from lots of great storytellers and also from tons of...

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Big life lesson for my son.

Wearing my Blockbuster shirt, and my son (Roman) asked, “what’s that, Dad?”

I explain to him that years ago, we would drive to a store and pull videos from a shelf to watch.  

Then I told him that the gentleman who started Netflix flew to Blockbuster’s...

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Just because something is trendy...

Just because something is trendy, is going viral, or culturally acceptable, does not mean you should share those stories.

If the stories you’re sharing aren’t connecting with your prospects, you should revamp your story strategy.

 

P.S If you want story ideas, check out my 150+...

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If you talk about your company's core values, youโ€™re wasting your time.

Don’t focus on company core values, at least the words of those values; focus on your company core stories that exemplify your core values!

Prove to me the values you say you have.  Storytelling paints the picture. 

Share more stories!

 

P.S If you want story ideas, check out...

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My friend had a boss that never let him take off from work. ๐Ÿ‘‡

His boss was happy because if she hit a certain amount of revenue, she’d get a BIG bonus! 

She got the bonus the first year she was the director.

After a year, over 50% of all the employees found other jobs.

They ran to other managers that would treat them with dignity and respect.

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Just so you know, โ€œsuccessโ€ is an extremely subjective term.

You don’t need to conform to others’ version of success.

Recently, someone laughed at me because I turned down a significant amount of business this quarter to spend more time with my family.

However, this decision was in complete alignment with my definition of success.

Never let...

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