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A couple of years ago, I set a goal... Dec 28, 2024

...to visit every Presidential museum in the United States. Each visit is a journey through history, uncovering fascinating stories of triumphs and tribulations.Ā 

So far, I've been to:

-George Washington
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln
-Rutherford B. Hayes
-Woodrow Wilson
-Warren G. Har...

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From Surviving to Thriving! | Stories With Traction Podcast Dec 27, 2024

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SHOW NOTES:

SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security.

CHRIS SCHALLEUR: Chris is the CEO of Christo IT Services.

CHRISTO IT SERVICES: Founded in 1999 to provide th...

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As the year is coming to a close, I’m celebrating 3 incredible years of podcasting with Stories With Traction! šŸŽ™ļø Dec 27, 2024

I'm grateful for all my amazing guests who’ve been a part of this journey.

THANK YOU!

Here are some of the standout episodes this year...

šŸ”¹ The Climb withĀ Ā Eric CurtisĀ 
šŸ”¹ Write a Book?! withĀ Ā Amy LynchĀ 
šŸ”¹ Flip the Script withĀ Ā Lyndsay Dowd
šŸ”¹ Make Sales Magical withĀ Ā Craig Andrews
šŸ”¹ How to be a TEDx Speak...

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"There's 15 people in this house, and you're the only one who has to make trouble!" Dec 26, 2024

Yes, I did go to the iconic Home Alone house! I had a speaking engagement nearby, so how could I pass up the chance to visit Kevin McCallister's legendary abode?Ā 

Let's talk numbers because this film didn't just capture our hearts; it conquered the box office, too. Home Alone grossed a whopping $28...

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Blown away by this... Dec 23, 2024

Recently, I was coaching an executive on how to tell his story for an upcoming conference that he was going to be speaking at.

I was impressed with this individual’s passion for helping the less fortunate.Ā 

I wondered if he was raised in poverty and felt a sense of duty to give back, but that was not ...

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Real Stories, Real Impact: Lessons from a Vomit-Drenched Suit Dec 22, 2024

It's good to have a plan until your kid throws up all over you. I was dressed in my best suit, ready for an important meeting, and then... disaster struck in the most unexpected and, frankly, gross way. This isn't a hypothetical scenario; it's how one of the most pivotal days of my career began.

...
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Ready for your LinkedIn 2024 highlights card? Dec 22, 2024

HOW IT WORKS…

After sharing your profile URL and email, it will research your impact, audience, and unique voice from this year. You’ll receive an email with a shareable card.

Here are some of my other highlights…from Alaska to Florida and everywhere in between; I showed leaders (through my workshop...

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ā€œSimpleā€ does NOT mean ā€œeasy.ā€ Dec 22, 2024

I’ve been in business forĀ 17 years — and honestly, it feels surreal to say that out loud.Ā 

Looking back on my journey, I’ve noticed a pattern where I've had my best months.Ā 

It wasn’t luck. It wasn’t a "magic strategy." It came down to one thing:Ā Simple Habits.

But let me be clear:Ā ā€œSimpleā€ does NOT me...

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121 years ago, Wilbur and Orville Wright flew... Dec 22, 2024

...the first successful powered airplane in Kitty Hawk, North Carolina.Ā 

The Wright brothers spent four years researching and developing to pull off this historic moment.Ā 

For years, Wilbur and Orville were labeled ā€œcranksā€ and ā€œfoolsā€ for even trying to create an airplane.Ā 

Well, I'm very thankful t...

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Last strategic storytelling workshops of 2024! Dec 16, 2024

…and you probably guessed it, I’m flying back to… 
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TEXAS! 🤠


In fact, my travel calendar this year started and will now end with Texas.Ā 

This time, I’ll be going to San Antonio.Ā 

My goal for the audience: massive change.Ā 

If they utilize the concepts shared, they will:

-boost their sales
-enhance their...

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5 Storytelling tips I know now that I wish I would have known 5 years ago... Dec 16, 2024

1ļøāƒ£Ā Building a Story System: Treat storytelling like a financial investment. Just as you build a bank account for stability, create a "Storybank" to accumulate and refine your stories for future use. It's all about strategic storytelling!

2ļøāƒ£Ā Repetition and Practice: Practice makes perfect, right? ...

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Information Crisis | Stories With Traction Podcast Dec 13, 2024

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SUMMARY: In this episode, Julia Soplop and Matt Zaun discuss Julia’s book, Information Crisis.

JULIA SOPLOP: Julia is an award-winning author of four books: Information Crisis: How a Better Understanding of Science Can Help Us Face the Greatest Problems of Our Time, Equus Rising: How the Horse S...

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How to Know if Your Story Is Working Dec 12, 2024

So, you’re ready to dive into the world of storytelling—awesome! You’ve crafted some great stories that reflect your brand, but here’s the big question: how do you know if your stories are working? Are they resonating with your audience? Are they helping you achieve your goals?

That’s where socia...

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😼 š˜æš™¤ š™®š™¤š™Ŗ š™”š™žš™ š™š š™˜š™–š™©š™Ø? Dec 11, 2024

I don't, but I've found that C.A.T. is a powerful acronym for posting content on LinkedIn.Ā Here's the concept...

C - Connect
A - Appreciate
T - Trust

Whenever you post something on LinkedIn, ask yourself...

Will my network connect with this?

Will they appreciate this?

Will it help me build trust wi...

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A mouse was placed at the top of a jar filled with grain. šŸ‘‡ Dec 10, 2024

Overjoyed by the abundance of food, it no longer needed to search for sustenance. It could happily live its life, munching away.

But after a few days of grain-filled bliss, the mouse reached the bottom of the jar. Suddenly, reality hit hard: it was trapped.Ā 

No more grains. No way out.Ā 

Now, the mous...

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I had a boss several years ago tell our department... Dec 10, 2024

ā€œIf you're early, you're on time; if you're on time, you're late, and if you're late, you're an abomination.ā€

Then he had children. 🤣

His perspective changed real quick.

The archaic 9-5 clock-in, clock-out idea is not good business.

When I led a team, I told my staff, ā€œI don't care what time you start w...

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I’m a huge failure. Dec 10, 2024

It took me 200+ talks before I felt comfortable speaking.

It took me 100+ articles before I felt comfortable writing.

It took me 50+ podcast episodes before I felt comfortable podcasting.

Want to feel more comfortable?Ā 

Find excellent people likeĀ Ā John H. Wilson, PhD,Ā Ā Vicky Russell,Ā andĀ Ā Amy Lynch, w...

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The gamification of embarrassment… Dec 06, 2024

…has been my secret weapon for 10 years.Ā 

Alright, hear me out...

This might soundĀ a littleĀ weird, but I made a game out of embarrassing myself. Yep, you read that right—on purpose.

Here’s the thing: If you want to be a phenomenal communicator, you know it takes practice.Ā 

But what if you could speed up...

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December 5th, 1901, Walt Disney was born on the second floor of this house. Dec 05, 2024

Walt was the 4th child of Elias and Flora Disney.Ā 

Elias was the carpenter, and Flora was the architect of their home.Ā 

It cost Walt Disney’s parents $800 to build.Ā 

Talk about humble beginnings?!Ā 

You never know where the next great titan of industry will come from.

Happy Birthday Walt Disney!Ā Thanks ...

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Several years ago, I went to a bachelor party at the Borgata in Atlantic City. Dec 04, 2024

Everyone in our group sat down at the Blackjack table.

One of my friends, who was playing Blackjack for the first time, won a ton of money.

While getting up from the table, the gentleman next to me said, ā€œthat's the worst thing that could happen to a rookie gambler.ā€

ā€œWhat do you mean?ā€ I asked.

ā€œNow ...

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Just hit 500 blog posts on my site! Here are 5 things that I learned… Dec 03, 2024

Ever wondered why some websites are lead magnets while others seem stagnant?Ā The secret sauce is often a well-maintained blog.Ā 

Here's why you should consider diving into the world of blogging:

1) Lead Magnet: Every blog post is a new chance to post strategic, intentional stories on your site that w...

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Conducting a strategic storytelling workshop at the... Dec 02, 2024

...old, iconic Hamburger University in Oak Brook, Illinois, was awesome! šŸŒŸšŸ”

For those who may not know, Hamburger University is McDonald's legendary training facility. It was founded in 1961 in the basement of a restaurant with just 14 students.Ā 

Today (now at a different location), it’s a powerhous...

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3 things I didn’t know about Rosa Parks… Dec 01, 2024

First, yes, I’m sitting in the exact seat Rosa Parks sat in that launched the Montgomery Bus Boycott, which happened 69 years ago today.Ā 

Ok, here are three things I learned that I didn’t know.

1. The iconic picture of Parks you’ve seen in mass media does not show the seat where the protest started....

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1 thing I learned while touring Mark Twain's house...šŸ‘‡ Nov 30, 2024

A few months ago, I shared my Powerfully Persuade Through Storytelling workshop with business leaders in Connecticut.Ā 

I had to stop by the house of one of the best storytellers America has ever known.

While there, I saw firsthand something that many people talk about but don’t make part of their ro...

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