What’s up with that number? I’ll explain in a moment. First…
Our journey…
- November of 2020, Claire Davis and I connected on LinkedIn.
- We had a “discover call” and found out we were focused on similar things in business.
- We started having...
The journey to becoming a masterful storyteller is often embarked upon as a New Year's resolution. However, this well-intentioned practice is riddled with pitfalls. Astonishingly, 92% of people who set New Year's resolutions fail to see them through. This begs the question: why set yourself up...
Before reading it, I didn't know much about our 37th President.
Though Nixon had major flaws, he was a very interesting figure in American history.
I was intrigued by Nixon’s level of unorthodox strategy he utilized throughout his entire life, his charming...
...Copywriting.
Fun fact: I don't have the biggest LinkedIn following, and I don't need to.
So many people get hung up on “likes,” followers, and comments that they fail to speak directly to their prospects.
Most of my posts that convert to sales have very little engagement....
I was on a treadmill at my gym when the severity of the Great Recession was announced on the news.
Everyone was in shock, and they quietly listened to what all the TVs around them were saying.
I kept running.
I remember running faster and faster and hearing the words of my father,...
Don’t focus on company core values, at least the words of those values; focus on your company core stories that exemplify your core values!
Prove to me the values you say you have. Storytelling paints the picture.
Share more stories!
Wanna build a story right now? Answer this question…
"What are you about?" Don’t just tell me one of your values; paint a picture through a brief story.
Here, I’ll go first. One of my business values is flexibility. I do everything I can to be...
Stupid question. Huh? Well, most people use LinkedIn like old paper directions, when a lot of us have moved on.
If you use LinkedIn like a glorified resume when, in fact, it's a networking event on steroids...
You're still using old directions.
If you use LinkedIn to post your...
SHOW NOTES:
PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and Matt discuss concepts on how you can be a great storyteller.
CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories...
…and you probably guessed it, I’m flying back to…
TEXAS!
In fact, my travel calendar will start and end with Texas this year.
This time, I’ll be going to Houston.
My goal for the audience: massive change.
If they utilize the concepts shared,...
She taught me the secret to losing weight!
You can do this too!
3-years ago, I hired Aly Di as my fitness coach. Not only did she ask me my why behind wanting to lose weight, but she asked me to go five levels deep...
. ๐๐ก๐ฒ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐จ๐ฌ๐ ๐ฐ๐๐ข๐ ๐ก๐ญ?
...
92% of everyone who sets one fails, so why in the world would YOU set yourself up for failure?!
Don’t set New Year’s Resolutions; set specific daily habits that will lead to what you want.
YOU will WIN!
P.S. I fell asleep at 11 pm last night. I'm officially an old man. What time did...
One of my neighbors smokes 3 packs of cigarettes a day.
He knows that it's terrible for his health, but having better health was never a motivation for him.
So, I went the financial route with him.
I asked him how much money a pack of Marlboros goes for these days.
Around $10...
Three months down the line, the dog gave birth to six puppies. Six months later, the dog was pregnant again, and nine months on, it gave birth to another dozen puppies. The pattern continued.
On the 18th month, the dog approached the elephant, questioning, ”Are you sure that you are...
This year had some mighty highs and some deep lows.
I had more self-growth than ever before. I also battled major challenges that caused a lot of anguish.
My business significantly increased. I also went through extreme frustration to pull that off.
At times, I felt like the greatest...
PODCAST EPISODE MENTIONED IN INTRO: The Storytelling System
PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.
CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories. If it...
... “if you're early, you're on time; if you're on time, you're late, and if you're late, you're an abomination.”
Then he had children.
His perspective changed real quick.
The archaic 9-5 clock-in, clock-out idea is not good business.
When I led a team, I told my staff, “I...
Took out someone I respected; that was where I wanted to be in life, to breakfast.
Told him my future dreams.
He said, “I'll give you a 1% chance of success; more than likely, you’ll fail and won't make it.”
“Being a professional speaker takes more grit than...
People want to feel that they can trust you, and the quickest way you can build that trust is through storytelling.
In addition, people are yearning for a real connection.
Understanding this is an opportunity for you and a chance to empower people through your personal and business...
First, yes, I’m sitting in the exact seat Rosa Parks sat in that launched the Montgomery Bus Boycott.
Ok, here are three things I learned that I didn’t know.
1. The iconic picture you’ve seen in mass media of Parks is not the seat where the protest started. In the picture...
It was an honor to have so many incredible guests this month. Check out the lineup…
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Dec 1st - Storytelling Through Print Media with Andrew Smith
Dec 4th - From Order to Doorstep with Andrew Serby
Dec 8th - Master...
SHOW NOTES:
SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help.
SHAUN TOOMEY BIO: Shaun is the Vice President of Strategic Partnerships for Care Advantage.
For more info:
Shaun's LinkedIn
Care Advantage Website
MATT...
So many content creators on here want “likes.”
No strategy. Just fluff.
I know someone who has 1,000,000+ LinkedIn followers, and their business is struggling.
I also know someone with 10,000 followers, and their business is thriving.
The difference? One...
SHOW NOTES:
SUMMARY: In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader.
DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he’s the Owner and CEO of Covenant Services.
For...
Stories With Traction Blog
