𝗔𝗳𝘁𝗲𝗿 𝗯𝗲𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝘄𝗼𝗿𝗹𝗱 𝗳𝗼𝗿 𝘆𝗲𝗮𝗿𝘀, 𝗜’𝘃𝗲 𝘀𝗲𝗲𝗻 𝗺𝘆 𝘀𝗵𝗮𝗿𝗲 𝗼𝗳 𝗺𝗮𝗻𝗶𝗽𝘂𝗹𝗮𝘁𝗶𝘃𝗲 𝗽𝗲𝗼𝗽𝗹𝗲.   

Some politicians are like professional wrestlers, where they treat public policy like a show. 

I’ve seen people give a persuasive speech on stage, get down, and...

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PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a “gray area” and suffer behind the scenes.

KARI SCHWEAR BIO: Kari is the founder of GrayTonic, where she focuses on executive lifestyle coaching for high achievers and...

“Marketing will kill you!”

Recently, I was having a conversation with my 9-year-old son about marketing.

My 4-year-old ran into the room and in true little boy fashion yelled, “be careful; marketing will kill you.” 

Umm...ok...I thought. 

Without skipping a beat,...

He was sobbing and had to hug me.

Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.

60-year-old man. CEO of an extremely successful company. 

He was sobbing and had to hug me. 

For the first time in his life, he realized he had...

I've seen a lot of posts recently that say, ”prove them wrong,” and I find these posts somewhat confusing. 

I don't do my work to prove anything to anybody.  We’ll always have people that don't believe in what we do; that's part of life. 

Regardless,...

Don't give it 100%

It's a lie and could hurt your business. 

Here is what I mean...

When people say, ”give it 100%, ” what they are saying is,”give it your all,” but you can't do that all the time.

We have high productivity times and high creativity times during the...

Some of you need a chiropractic adjustment on your LinkedIn content.

You’re playing the clicks game, not the cash game.

Don't post:

Boring case studies
Cliché motivational quotes 
Articles that don't relate to your target audience

Instead:

Share your stories
Share your mistakes...

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EPISODE MENTIONED: Stories on a Massive Stage with Rachel Simon can be listened to HERE.

SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.

RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots...

SUMMARY: In this episode, Will McGinnis and Matt Zaun talk about how companies can utilize technology to capture a prospect's data and then use that info to strategically connect with them.

WILL MCGINNIS BIO: Will is the Director of Sales at FullThrottle.AI, which is a company that helps...

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SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to build a legacy through Corporate Social Responsibility.

DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes...

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SUMMARY: In this episode, Michelle Griffin and Matt Zaun talk about how to build a foundational personal brand that’s fused with your company.

MICHELLE GRIFFIN BIO: Michelle is an author, speaker, and coach who shows professionals how to step out and be seen as leaders in their...

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SUMMARY: In this episode, Lyndsay Dowd and Matt Zaun discuss how leaders can create an irresistible sales culture.

LYNDSAY DOWD BIO: Lyndsay is a speaker, and coach to executive leadership teams, where she shows them how to build an irresistible sales culture that drives results.

For...

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SUMMARY: In this episode, Rocco Matteo and Matt Zaun discuss retail and the danger in companies chasing the next trend at the expense of their existing customers.

ROCCO MATTEO BIO: Rocco is the managing partner of E3 Consulting, and he frequently speaks on strategic planning, “the...

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SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how to view LinkedIn like a massive stage.

RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with...

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SUMMARY: In this episode, Deven Gillen and Matt Zaun talk about how to position yourself as an expert on social media.

DEVEN GILLEN BIO: Deven is the Director of Business Development at Storyy, where they help business owners grow their personal brand and establish themselves as a...

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SUMMARY: This is a solo episode focused on the frequency of our stories.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical...

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SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of setting expectations, communication, and empathy in leadership.

TERENCE FARRELL BIO: Terence served as a Chester County, PA  Commissioner for 12 years; before that, he was the Recorder of Deeds for...

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SUMMARY: In this episode, Josh Rudegeair and Matt Zaun talk about the determination it took for him to get a podcast to #1 on the charts.

JOSH RUDEGEAIR BIO: Josh is a marketing expert and is currently the Senior Manager of Corporate Marketing at Ascension.  He successfully...

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SUMMARY: In this episode, Joy Rains and Matt Zaun talk about her book, Ignite Your Sales Power.

JOY RAINS BIO: Joy is the author of Ignite Your Sales Power and Meditation Illuminated.

For more info, check out Joy here |
Joyrains.com

EPISODES MENTIONED DURING CONVERSATION:

Six Figure Sales...

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SERIES: This podcast episode is a part of a company culture series with Ricardo Gonzalez on the Stories With Traction Podcast.

SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun discuss why leaders' trauma might negatively affect their company culture.  

RICARDO GONZALEZ BIO:...