At least not right away.
In 1945 Soichiro Honda lost everything due to World War II. His business was completely demolished.
You know what he did?
He took a year off.
He focused on creative thoughts.
He focused on his friendships.
He focused on planning.
The next...
Sounds good, right?!
…but what if the stories that were being shared weren’t actually connecting with your customers?
That doesn’t sound good!
I’m excited for you to listen to an episode I did with Chris Wallace called, Sharing the Right Stories Through...
Tomorrow, I’ll be speaking to GEM Inc. This is my 50th strategic storytelling workshop of 2024 and my last speaking engagement of the year.
Looking forward to ending 2023 strong!
P.S. If you want tons of story ideas, download my free 150+ storytelling prompts here...
I don't, but I've found that C.A.T. is a powerful acronym for posting content on LinkedIn. Here's the concept...
C - Connect
A - Appreciate
T - Trust
Every time you post something on this platform, ask yourself, "will my network connect with this, will they appreciate this, and will it help me...
Post #1: had 2 likes and 1 comment
Post #2: had 1,587 likes and 735 comments
Guess which one landed me the most business?
Believe it or not, it was post #1.
You see, the person who commented found the content super relatable to him, and he became a huge client.
“Popular”...
People have asked me, ”why don't you just focus on promoting your services on LinkedIn?"
My response is,” when you go to a networking event, do you stand there and chuck business cards in people's face all night?”
If you're just on LinkedIn to push your...
My 5-year-old son scratched up our coffee table.
I yelled at him over it, and he cried.
My wife told me that that “nice” coffee table that I like; she found while in college (20 years ago).
She got it for free and decided to refinish it.
She said, “are...
It took me 200+ talks before I felt comfortable speaking.
It took me 100+ articles before I felt comfortable writing.
It took me 50+ podcast episodes before I felt comfortable podcasting.
Want to feel more comfortable?
Find wise people who can teach you impactful stuff, and then DO...
Do you have a team member who's creating a toxic culture? Cut them out of your organization or do some heavy coaching.
Do NOT let one person destroy your entire team because of their crappy attitude!
What’s the worst thing someone can do to hurt company culture?
PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.
MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories...
That word brings up different images in peoples’ minds.
Whenever they hear the word “stories,” there is a different picture.
…and often, business leaders don’t think enough about the strategy and intentionality behind the stories they’re sharing.
Wanna become...
“Matt, what stories do I tell to connect with my clients?”
“Matt, how much time do I need to focus on this?”
“Matt, I already have a couple of stories; why should I work on new ones?”
*that last one is my favorite.
As if I'm going to say,...
I'm only kidding. I have no idea how many followers I added yesterday.
Adding followers isn't my goal; sharing value is my goal.
๐๐ผ๐ฟ ๐ผ๐ป๐ฐ๐ฒ, ๐น๐ฒ๐'๐ ๐๐๐ผ๐ฝ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ผ๐๐ฟ ๐๐๐ฐ๐ฐ๐ฒ๐๐ ๐ฏ๐ ๐ต๐ผ๐ ๐บ๐ฎ๐ป๐ “๐ณ๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐” ๐๐ฒ ๐ต๐ฎ๐๐ฒ, ๐ฎ๐ป๐ฑ ๐น๐ฒ๐'๐ ๐ณ๐ผ๐ฐ๐๐ ๐ผ๐ป ๐ผ๐๐ฟ ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ!
P.S. Speaking of purpose, I love...
๐๐ฎ๐ข๐ฅ๐ ๐ญ๐ก๐ ๐ก๐๐๐ข๐ญ ๐จ๐ ๐ซ๐๐ ๐ฎ๐ฅ๐๐ซ๐ฅ๐ฒ ๐ฉ๐จ๐ฌ๐ญ๐ข๐ง๐ . (I haven't missed a single day of posting in 4 years) I was inspired by Russell Brunson to post on LI every day. He said, “do something every single day without fail, and you’ll see radical growth in your business.” He was...
SHOW NOTES:
SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.
ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3PL) provider supporting the broad and maturing needs of companies operating in the...
It can be effective to indirectly tell your customers something through a story.
A perfect example of that was when 3M decided to place money inside the advertising casing at a bus stop in Vancouver.
The case was covered at the edges with a 3M product, Scotchshield.
“If you break it, you...
From January - July in 2019, I set up a mock workshop in my house.
My only audience members: my son and his stuffed bear.
I'd give my workshop to the two of them for hours every day.
Thinking to myself, one day, it won't just be to my boy and his bear but to audiences all over the world.
For 7...
SUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email).
ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.
For more info, check out the website and Instagram page:
...
The average millennial sees 8,000 digital messages every single day!
Want to get above the noise?!
Tell stories through print media!
A few months ago, I shared my Powerfully Persuade Through Storytelling workshop with business leaders in Connecticut.
I had to stop by the house of one of the best storytellers America has ever known.
While there, I saw firsthand something that many people talk about but don’t make it part...
Answer this question…
“What excites you to get out of bed in the morning?”
Here, I’ll go first. My kids motivate me beyond what I could ever imagine. Especially since they know my goals, they are constantly reminding me of what I need to do. Whenever I hit a...
At least, that’s what hundreds of people said early on.
Countless bankers rejected the Mickey Mouse concept!
But guess what? Walt Disney is hailed a genius today.
In fact, this year is the 100th anniversary of Walt Disney Studios!
Just because some people don’t understand your...
Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.
60-year-old man. CEO of an extremely successful company.
He was sobbing and had to hug me.
For the first time in his life, he realized he had to start telling people his...
Here is the most important framework that I learned...
1. You have to understand your ideal clients.
2. You share stories that relate to your ideal clients.
3. You engage (comment, "like," etc.) with your ideal clients' posts.
4. You network (virtual coffee/meet IRL) with your ideal clients.
5....
Stories With Traction Blog
