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The Power of Collaboration | Stories With Traction Podcast Jun 25, 2023

SHOW NOTES:

SUMMARY: In this episode, Linda Goldstein and Matt Zaun talk about Linda’s time as Mayor of Clayton, MO, and what she learned about getting things done through collaboration.

LINDA GOLDSTEIN BIO: Linda is the Founder and CEO of Linda Goldstein Consulting; she is the former Mayor...

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The CEO sets the tone! Jun 20, 2023

One of my Grandmothers used to tell me, ”when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of FEAR!

My other Grandmother, on the other hand, would tell me why she wanted me to do certain things.

She showed...

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Hope you like your hit of dopamine.๐Ÿ‘‡ Jun 20, 2023

So many content creators on here want “likes.”

No strategy.  Just fluff. 

I know someone that has 1,000,000+ Linkedin followers, and their business is struggling. 

I also know someone with a 10,000 followers, and their business is thriving. 

The difference? ...

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How Opinion Surveys Are Hurting Your Business | Stories With Traction Podcast Jun 20, 2023

SHOW NOTES:

SUMMARY: In this episode, Craig Andrews and Matt Zaun talk about building trust through a First Time Offer (FTO), how to strategically position the buying process, and why opinion surveys are hurting your business.

CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me,...

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Have you ever noticed how great musicians dominate a stage and hold the audience in the palm of their hand? Jun 13, 2023

Artists like…

Beyoncé Knowles

Freddie Mercury

Taylor Swift

 

Have/had intentional, choreographed movements on stage.  Walk this way, hold the mic like this, look out at the audience in this way.  

 

It's planned.  All timed.  And mastered.  

 ...

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This quote is absolute B.S... Jun 12, 2023

“It is better to fail in originality than to succeed in imitation.”

Really?! 

Fuji imitated Kodak, and it worked out for them. 

Facebook (in the early years) imitated MySpace, and it worked out for them.

Honda imitated Toyota, and it worked out for them. 

All of the...

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The Importance of Learning Tours | Stories With Traction Podcast Jun 09, 2023

 

SHOW NOTES:

SUMMARY: In this episode, Kirsten Yurich and Matt Zaun talk about the importance of “learning tours” and how it enhances company culture.

KIRSTEN YURICH BIO: Kirsten went from clinical director at the Vista School to CEO. Due to her leadership, she increased revenue...

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It's a reminder to give more... Jun 08, 2023

She donated her entire 51 million fortune to charity when she died in 2007…



Even though Anita Roddick was one of the richest women in the UK in the 90s, she never hoarded her wealth.

The more money she made through her company, The Body Shop, the more she pumped money into causes she cared...

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Principles Jun 08, 2023

If you tie your identity up in your work, and then you lose business, or you lose your job, you'll be devastated. Many people learn this the hard way.

Your work doesn't define you as a human being; your principles do. 

Our work changes, but our principles should remain the same.

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โ€œ๐˜ผ๐™ข๐™–๐™ฏ๐™ค๐™ฃ ๐™๐™–๐™จ ๐™– ๐™ฉ๐™š๐™ง๐™ง๐™ž๐™—๐™ก๐™š ๐™—๐™ช๐™จ๐™ž๐™ฃ๐™š๐™จ๐™จ ๐™ข๐™ค๐™™๐™š๐™ก.โ€œ Jun 06, 2023

Back in 2008, I was a conference where a “thought leader” gave a presentation on how “Amazon will be out of business soon.”

If I would have invested $10,000 in Amazon stock right after that talk, today I would have $626,668.80. 

Just because some people don’t...

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โ€œInsanity is doing the same thing over and over and expecting different results.โ€ Jun 06, 2023

Context people. 

When Einstein gave his famous quote about “...expecting different results,” he was referring to a mathematical equation, not business. 

If you want to grow your company, you have to do stuff over and over and over again, even when it doesn’t seem to be...

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Google is a failure! Jun 05, 2023


Google+
Google Glass
Google Dodgeball

...are just a few of their many failures. 

But guess what?! No one views Google as a company that's a failure in the marketplace! Why? They had to go through failures to reach the level of success they have today. 

People only think about...

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June Schedule... Jun 05, 2023

Last year, while my speaking calendar for this year was booking up, I made a change...


I decided I would only speak at events that I could easily drive to in the month of June.

This way, I could still focus on my passion: showing people how to persuade with power through storytelling...

...but by...

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355,289 vs. 221 Jun 04, 2023

8 days ago, I wrote a LinkedIn post that took me 20 mins to write, and it got 221 impressions, which ended up being my worst LinkedIn post since being on the platform.  

The very next day, I wrote a post that took me 2 mins to write, and it ended up being my most-viewed post with 355,289...

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Getting Stuff Done! | Stories With Traction Podcast Jun 03, 2023

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode Andrea Jones and Matt Zaun talk about the dynamics of change, and how companies can get more done.

ANDREA JONES BIO: Andrea runs Andrea Jones Consulting (AJC), which helps organizations efficiently accomplish impactful projects and change. The...

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Stop treating human beings like robots! Jun 01, 2023

I had a boss several years tell our department, “if you're early, you're on time; if you're on time, you're late, and if you're late, you're an abomination.”

Then he had children. 

His perspective changed real quick.

The archaic 9-5, clock in, clock out idea is not good business.

...

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โ€๐—ช๐—ต๐˜†, ๐˜„๐—ต๐˜†, ๐˜„๐—ต๐˜†...โ€ Jun 01, 2023

”๐—ช๐—ต๐˜†, ๐˜„๐—ต๐˜†, ๐˜„๐—ต๐˜†...”

 

She taught me the secret to losing weight! 

 

You can do this too! 

2-years ago, I hired Aly Di as my fitness coach. Not only did she ask me my why behind wanting to lose weight, but she asked me to go five levels deep... 

. ๐–๐ก๐ฒ ๐๐จ...

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Are Your Stories Resonating? | Stories With Traction Podcast May 26, 2023

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.

RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies...

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How to Separate Yourself in Sales | Stories With Traction Podcast May 19, 2023

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Niraj Kapur and Matt Zaun talk about how you can separate yourself from the competition in sales.

NIRAJ KAPUR BIO: Niraj is the Managing Director of “Everybody Works in Sales.”  He is a keynote speaker, TEDx speaker, and...

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Some politicians are like professional wrestlers... May 17, 2023

๐—”๐—ณ๐˜๐—ฒ๐—ฟ ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฝ๐—ผ๐—น๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€, ๐—œ’๐˜ƒ๐—ฒ ๐˜€๐—ฒ๐—ฒ๐—ป ๐—บ๐˜† ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—บ๐—ฎ๐—ป๐—ถ๐—ฝ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.   

 

Some politicians are like professional wrestlers, where they treat public policy like a show. 


I’ve seen people give a persuasive speech on stage, get down, and...

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The Hidden Life of Many Leaders | Stories With Traction Podcast May 12, 2023

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a “gray area” and suffer behind the scenes.

KARI SCHWEAR BIO: Kari is the founder of GrayTonic, where she focuses on executive lifestyle coaching for high achievers and...

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โ€œMarketing will kill you!โ€ May 11, 2023

“Marketing will kill you!”

Recently, I was having a conversation with my 9-year-old son about marketing.

My 4-year-old ran into the room and in true little boy fashion yelled, “be careful; marketing will kill you.” 

Umm...ok...I thought. 

Without skipping a beat,...

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You've got a story that needs to be shared? Share it! May 08, 2023

He was sobbing and had to hug me.

Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.

60-year-old man. CEO of an extremely successful company. 

He was sobbing and had to hug me. 

For the first time in his life, he realized he had...

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