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“Matt, you should be ashamed of yourself. Your career path is strong, but your kid’s future is looking bleak.” Jun 15, 2025

Those words hit like a punch to the gut.
Because they were true.
 
For the first 4 years of my oldest son’s life

I neglected him.
Not intentionally. I wasn’t cruel.
I was just busy. Focused. Obsessed with growth, with metrics, with winning in business.
 
The sad part?
I don’t remember much of those early ye...

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Think storytelling is just for... Jun 14, 2025

...bedtime or blockbuster movies? Think again. In today’s fast-paced, tech-driven world, storytelling isn’t just important; it’s critical. Here’s why:
 
đŸ“±Â Technology

In 2007, the first iPhone was launched. A few years later, it revolutionized how we live, communicate, and engage. Suddenly, we weren’t j...

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From CEO to Coach: The Leadership Lessons That Matter Most | Stories With Traction Podcast Jun 13, 2025

 

SHOW NOTES:

In this episode, Matt Zaun sits down with David Frederiksen, Petra Coach and founder of PatientFocus, to discuss the often-overlooked struggles business leaders face when transitioning from doing the work to leading the team. David shares lessons from launching a company that chang...

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What makes a great podcast? Great guests! Jun 13, 2025

This year of podcasting has been incredible so far! Excited for you to hear what’s to come in the months ahead, but in the meantime, check out some of the highlights:
 
Launch, Grow, Thrive with  John H. Wilson, PhD 
How to be Great at Public Speaking with  Matthew Scura
The Secret to Strategic Storyt...

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A couple of years ago, I set a goal to visit every presidential museum. Jun 12, 2025

So far, I've been to:
 
-George Washington 
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln 
-Rutherford B. Hayes
-James Garfield
-Grover Cleveland
-William McKinley
-Woodrow Wilson
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush
-George...

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Do you have a StoryBank? Jun 06, 2025

If not, it’s time to start one. A StoryBank is one of the most powerful tools any organization or individual can have. Like a traditional bank account, you make deposits now to make valuable withdrawals later.
 
📝 What is a StoryBank?
It’s a systematic way to document the powerful stories you share. Ev...

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A few years ago... Jun 05, 2025

...I aimed to study the most innovative companies, not just what they built, but how they built it.
 
One company that fascinates me more than most?
Pixar.
 
The animation studio behind Toy Story, Finding Nemo, Up, Inside Out, and a dozen others that made grown adults cry.
 
But Pixar isn’t just about an...

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This is Abraham Lincoln’s bed. Jun 04, 2025

Could you imagine all the sleepless nights? 
 
All the tossing and turning?
All the stress? 
All the fear?
 
Why? Well

 
-He was defeated for Illinois state legislator in 1832.
-He started a business only to see it go under. 
-He lost his run for Congress in 1843 and again in 1848.
-He lost his bid to becom...

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5 tips on creativity
 Jun 03, 2025

Ever wonder why creativity feels like trying to catch a firefly with a hula hoop?
 
Well, let's dive into an interview I had with author  Barbara Zerfoss, where she shines a light on how to spark creativity

 
1) The Power of Creative Visualization
 
Barbara asks business leaders to play a little game of ...

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đ—Șđ—”đ˜†, đ˜„đ—”đ˜†, đ˜„đ—”đ˜†... Jun 01, 2025

Nope...this isn’t a toddler throwing a tantrum.

It’s the secret to achieving BIG goals. Especially when it comes to losing weight.
 
Here’s what I mean 👇
Three years ago, I hired fitness coach  Aly Di. 
She didn’t just ask me why I wanted to lose weight

She asked me five times.
Like Inception, but with ...

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If your identity is tied to your work
 May 31, 2025

What happens when the work goes away?

-You lose the promotion.
-You lose the client.
-You lose the company.
-And suddenly
you lose yourself.

Too many people learn this the hard way. I almost did too. 👇

Here’s the truth:
-Your work doesn’t define your worth.
-Your principles do.
-Jobs change. Titles shift. ...

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"There was no light at the end of the tunnel... May 30, 2025

We were losing clients.
We were losing people.
 
The stress?
I can still taste it.
That’s how real it was."
 
That’s how  Chris Schalleur described one of the darkest seasons of his entrepreneurial journey.
 
If you’ve ever felt like giving up

If the pressure of leadership has ever felt visceral

This episode...

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👉 Your stupidity isn’t worth my mental health. May 29, 2025

That’s what I remind myself whenever someone’s behavior makes my blood boil.
 
You know the feeling:
-The rude email
-The oblivious driver
-The coworker who just doesn’t get it
 
In the past, I’d let it wreck my mood.
 
Now?
 
I pause and remind myself:
-Not everyone has seen what we've seen.
-Not everyone knows...

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I just read a business book that said networking is a waste of time... May 28, 2025


said no one ever. 😆
 
We all know the truth:
-Your next big opportunity is one conversation away.
-Your next client, referral, or mentor? They're already connected to someone you know.
 
So why don’t more people treat networking like a business priority?
 
Because here’s the honest answer:
Networking is sim...

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A few years ago, I set a goal to... May 27, 2025

...visit as many iconic American landmarks as possible, not just for the photo ops, but to learn something from each one.
 
Recently, I stood in awe of the Golden Gate Bridge in San Francisco.
One of the most photographed bridges in the world.
 
But here’s what most people don’t think about:
This thing ...

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If it takes vomiting to experience victory, hand me a bucket. May 25, 2025

When I played high school football, we were terrible.
New coach came in and changed everything.

"You might not be the most skilled," he said,
"but you will be the most conditioned."

So he ran us.
Hard.
Every practice ended when someone puked.

He told us, "This sucks now, but when you're on that field, no o...

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My wife hates listening to Bob Dylan... May 24, 2025

She says he has a raspy voice. I love Bob Dylan. I think he is one of the best lyricists of all time.
 
Who’s right? We both are.
 
My wife has run sound for hundreds of concerts, so she has an incredible ear for pitch and tone.
 
I’ve written for dozens of politicians and business leaders and obsess ov...

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What the Rock & Roll Hall of Fame taught me about business... May 23, 2025

...legacy, and lasting impact 👇
 
When I walked into the Rock & Roll Hall of Fame in Cleveland, I expected great music.
 
What I didn’t expect was a masterclass in movement-building.
 
Here’s what stood out:
It wasn’t just about talent.
 
Sure, the Hall is packed with musical geniuses. But what they really...

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Context people... May 22, 2025

When Einstein gave his famous quote about “expecting different results,” he was referring to a mathematical equation, not business. 
 
Let’s clarify something:
 
📈 In business, you must do the same things over and over


even when it feels like yelling into the void.
 
-Posting when no one’s liking.
-Call...

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What’s the difference between data and a story? May 21, 2025

About 432 tiny plastic bricks and a bruised heel. đŸ§±đŸ‘Ł

I came across this image that explains it better than most consultants ever could (and with fewer slides):

‱ DATA – Legos scattered across the floor. Chaotic. Painful. Confusing.
‱ SORTED – Same legos, now grouped by color. Slightly better.
‱ ARRANG...

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Wanna command attention like a rock star? May 20, 2025

Watch how legends dominate the stage:
 
đŸŽ€ BeyoncĂ©
đŸŽ€ Taylor Swift
đŸŽ€ Freddie Mercury
 
Every move is intentional.
The walk. The mic hold. The glance toward the crowd.
All of it is choreographed, timed, and mastered.
They don’t wing it.
They own it...every step of the way.
 
Now think about your next team presenta...

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One of the most costly mistakes I made in content creation? May 19, 2025

I ignored evergreen content.
 
For years, I poured time into posts that faded within days.
They got likes
but no long-term lift.
No ROI.
No leverage.
I was chasing attention, not assets.
 
Then I had a mindset shift.
You’ve heard of residual income, right?
Well, evergreen content is residual influence.
Write...

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In 2006, two guys in Sweden went up against iTunes, and the entire music industry. May 16, 2025

Their pitch?
“Let’s make music so easy to access that people will actually pay for it.”

Daniel Ek and Martin Lorentzon didn’t just build a streaming app.
They sparked a cultural shift.

Spotify’s freemium model cracked the code


Give people insane value upfront, then let them choose if (and when) they wan...

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The picture you have and the picture your team has is completely different. May 15, 2025

That’s why creating a company culture of storytelling is so important. 
 
Stories paint a clearer picture of the message you’re trying to get across.
 
Share more stories! 

 
P.S. If you want tons of story ideas, download my free 150+ storytelling prompts HERE. 

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