...my content produces 2 million+ impressions each year. Has for the last four years. This isn’t bad, but it’s not great either. Meaning anyone can do it. 

This led to tens of thousands of people checking out my profile. 

Profile views lead to inbound messages inquiring about services.

Inbound messages...

You wouldn't go to an in-person networking event and only talk business, would you? 

What would you talk about?

You'd connect with people over: family, where they went to school, and sports.

So why are you only sharing stuffy business posts on here?

I'm not saying to turn your LinkedIn into Facebook.

Alt...

How to have an awesome day…

👉🏻 Forgive your younger self. 

👉🏻 Believe in your current self. 

👉🏻 Create your future self. 

I love when people lean into their creativity!

It's fun and profitable. 

Have a great day, everyone!

Some of you may think I’m a sap.

That’s ok.

One of my favorite mediums to share info on is podcasts.

As I'm thinking about what I'm thankful for this week, I’m excited that last week, my podcast hit 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 𝟭𝟬𝟬!

I’m incredibly grateful to ALL my guests who have been a part of this journey. THANK YOU!

Be...

Your prospects don't care about that.

They care about what you can do for them.

You need to share stories that your prospects relate to. 


Make your clients the hero - not you.

Wanna know why Gen-Xers do what they do? Wanna learn how to coach Millennials?

Check out this podcast episode, Navigating the Generational Shift.

You might want to listen to Dr. Katherine Jeffery; you’ll hear stuff you’ve never heard before.

Or don’t; you can always stay disconnected from other genera...

...”how much time do you spend on revenue-producing activities?” I said, ”well, I spend time doing...”

He said, ”no, not revenue-producing!”

I said, ”I do focus on...”

He said, ”no, not revenue-producing!”

*This exchange went back and forth for a good 2 minutes.

Here's what I learned that day...

If you ca...

-Hooks
-Timing 
-Delivery
-Patterns
-Foundations

If you want to learn how to create a tribe of people around you, what better individuals to look to than those who can dominate a music stage?!

Wanna hear more? Check out the podcasts here. 

I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.

His point was to read more material (like novels and non-fiction), where the author put more time and energy into their writing.

Social media is even lower-level writing than newspapers.

Y...

There are too many leaders that try to delegate all aspects of marketing.

Do you really believe that Apple would be where it is today if Steve Jobs didn't focus on marketing?!

There is no way.

He took an active part in the process.

Think about all the stories he shared to position Apple.

Because of th...

Think you're too young, or too old?! 

You're always too something for someone! 

👉Too short

👉Too tall

👉Too bold

👉Too shy

👉Too young

👉Too old

🖐 Be too good for it to matter. 

🗣  Most companies are all talk. 👇

They write out their “company values” to check a box.  ✔️

None of their employees could actually tell you all the company values since they're so forgettable. 

Paint the picture regarding your values
through stories.  Your definition of...

“putting the customer first,” 

“...

While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, “Like My Thai!”

With that kind of recommendation, I had to check it out, and it did not disappoint. 

The owner and chef, Mike Augustine, put the kitchen right in the middle of his restauran...

1) Share powerful stories that connect 
2) Let your competitors drown in numbers

Branson said, “telling a story is one of the best ways we have of coming up with new ideas.”

He has found this practice so powerful that he sets time aside every year for company retreats to position his organization to have a surge of creativity.

If you want ideas on how you can do this for your co...