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Part 2 : Company Culture and Trauma | Stories With Traction Podcast Apr 29, 2023

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SERIES: This podcast episode is a part of a company culture series with Ricardo Gonzalez on the Stories With Traction Podcast.

SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun discuss why leaders' trauma might negatively affect their company culture.  

RICARDO GONZALEZ BIO:...

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Part 1 | Company Culture: Definition, Benefits and Strategies | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SERIES: This podcast episode is a part of a company culture series with Ricardo Gonzalez on the Stories With Traction Podcast.

SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun talk about what company culture is and why most leaders get it wrong.

RICARDO GONZALEZ BIO: Ricardo is...

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Be Intentional With Your Giving | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to be intentional with your giving.

DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive...

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Part 2 | Six Figure Sales Secrets | Stories With Traction Podcast Apr 29, 2023

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SERIES: This podcast episode is a part of a series with Author, Marcus Chan.  In these 2 episodes, we will unpack numerous concepts in his book, Six Figure Sales Secrets.

SUMMARY: In this episode, Marcus Chan and Matt Zaun talk about the difference between being good at sales and...

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Part 1 | Six Figure Sales Secrets | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SERIES: This podcast episode is a part of a series with Author, Marcus Chan.  In the next 2 episodes, we will unpack numerous concepts in his book, Six Figure Sales Secrets.

SUMMARY: In this episode, Marcus Chan and Matt Zaun talk about the difference between being good at...

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Collaborative Conversations | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Patrick Aylward and Matt Zaun talk about how to create a company culture that has collaborative conversations to reach the best optimal outcome.

PATRICK AYLWARD BIO: Patrick is a speaker, workshop leader, and the author of The Collaborative Path.

For more info,...

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“Sales” is NOT a Dirty Word | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Bill Morrow and Matt Zaun unapologetically talk about Sales.

BILL MORROW BIO: Bill is the Managing Partner at Empirical Consulting Solutions.  Empirical is a management consulting firm focused on helping clients overcome hurdles that prevent them from...

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Why You Need to Utilize Podcasting | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Ryan Sullivan and Matt Zaun talk about how you can utilize podcasting to grow your business and/or advance your career.  They go over the work it takes to launch a podcast, how to strategically use the medium, and the importance of thoughtful guesting.

...

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Part 2 | Company Culture of Storytelling on LinkedIn | Stories With Traction Podcast Apr 29, 2023

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SERIES: This episode is a part of a two-part series regarding LinkedIn storytelling and strategy.

SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how business leaders can create a company culture of storytelling on LinkedIn.

RACHEL SIMON BIO: Rachel is the Founder &...

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Part 1 | Share Your Stories on LinkedIn | Stories With Traction Podcast Apr 29, 2023

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SERIES: This episode is a part of a two-part series regarding LinkedIn storytelling and strategy.

SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about why it’s important for business leaders to share their stories on LinkedIn.

RACHEL SIMON BIO: Rachel is the Founder...

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Part 3 | How to Become Great at Copywriting | Stories With Traction Podcast Apr 29, 2023

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SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture.

SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about how...

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Part 2 | Why Copywriting is Paramount to Your Success Online | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture.

SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about WHY...

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Part 1 | What is Copywriting? | Stories With Traction Podcast Apr 29, 2023

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SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture. Enjoy these episodes!

SUMMARY: In this episode, Erin Geiger and Matt...

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Yes, and… | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Chris Bogue and Matt Zaun talk about the power of “Yes, and…” and how you can utilize improv comedy concepts to radically improve your sales and marketing.

CHRIS BOGUE BIO: Chris has written and directed for the famous improv comedy theater,...

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Part 3 | How LinkedIn Can Work for You | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SERIES: This podcast episode is a part of a LinkedIn series with Dan Mott on the Stories With Traction Podcast.  In these episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance...

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Part 2 | What You Can Do to Maximize LinkedIn | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SERIES: This podcast episode is a part of a LinkedIn series with Dan Mott on the Stories With Traction Podcast.  In these episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance...

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Part 1 | Why LinkedIn is so Powerful! | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SERIES: This podcast episode is a part of the LinkedIn series with Dan Mott on the Stories With Traction Podcast.  In the next 3 episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically...

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Sharing Stories on Podcasts | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Krystal Proffitt and Matt Zaun talk about the power of sharing stories on a podcast.

KRYSTAL PROFFITT BIO: Krystal owns Proffitt Media, where she specializes in helping entrepreneurs start, launch, and market their content through podcasts.

For more info, check...

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Position Your Company on LinkedIn | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Celeste Berke Knisely and Matt Zaun talk about LinkedIn (LI) strategy and how you can position your company on LI to get incredible results.

CELESTE BERKE KNISELY BIO: Celeste is the VP of Sales, Training & Operations at TLR Consulting Group. She is on a...

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Marketing Tips, Tricks, and Techniques | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Josh Rudegeair and Matt Zaun talk about marketing tips, tricks, and techniques to get your company more exposure.

JOSH RUDEGEAIR BIO: Josh is a marketing expert, and is the Senior Manager of Corporate Marketing at Ascension.  He successfully launched a...

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Story Sharing on LinkedIn | Stories With Traction Podcast Apr 29, 2023

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SUMMARY: In this episode, Britta Blanski and Matt Zaun talk about why your employees should be sharing their stories on LinkedIn.

BRITTA BLANSKI BIO: Britta is the owner of Britta June & Co., where she focuses on LinkedIn corporate strategy and how companies can utilize the platform...

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Purpose, Focus, Service | Stories With Traction Podcast Apr 27, 2023

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SUMMARY: In this episode, James Witmer and Matt Zaun talk about how to create a company culture that is focused on service.

JAMES WITMER BIO: James is the CEO of Witmer Public Safety Group, Inc., which is a company that provides personal protective equipment to first responders. ...

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Curiosity, Obsession, and Grit | Stories With Traction Podcast Apr 27, 2023

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SUMMARY: In this episode, John Romanowich and Matt Zaun talk about what it truly means to take a great idea to market.  They talk about grit, and how business leaders can create a company culture that is obsessed with trust and delivering value to their customers.

JOHN ROMANOWICH...

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Surviving to Thriving in Leadership | Stories With Traction Podcast Apr 27, 2023

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SUMMARY: In this episode, Dr. Tracy Stewart and Matt Zaun talk about the toll that leadership can take on someone’s mental health and what they can do to combat this challenge.  How does one go from being stressed to creating a vibrant company culture?  Find out in this...

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