One of my Grandmothers used to tell me, ”when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of...FEAR!
My other Grandmother, on the other hand, would tell me why she wanted me to do certain things.
She...
While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, “Like My Thai!”
With that kind of recommendation, I had to check it out, and it did not disappoint.
The owner and chef, Mike Augustine, put the kitchen right in the...
SHOW NOTES:
SUMMARY: In this episode, Carol Kavanaugh-Arrington and Matt Zaun discuss how in-person meetings spur on innovation and creativity for organizations.
CAROL KAVANAUGH-ARRINGTON BIO: Carol is the Director of Group Sales for Outside DMC.
She became an event producer in 1986...
1) Share powerful stories that connect
2) Let your competitors drown in numbers
Branson said, “telling a story is one of the best ways we have of coming up with new ideas.”
He has found this practice so powerful that he sets time aside every year for company retreats to position his organization to have a surge of creativity.
If you want ideas on how you can do...
You're not focused on S$&%#. No, not that s-word. You're not focused on...
STORIES!
Say it, “s-t-o-r-i-e-s!”
Your clients don’t want to be read a PowerPoint; they don’t want to be bored by your numbers; they want a reason to believe in your...
But our 8th President, Martin Van Buren, is someone we all can learn from. He was the first president in U.S. history to create a bit of a content (in-person speeches back then) machine. He set up a system that supported his objectives and worked it relentlessly.
We can do...
I'll never forget the last conversation we had together.
He told me that every day I wake up, I need to remember that some things in life are worth fighting for.
“People, Matt; people are always worth fighting for.”
He died 2 weeks later.
My grandfather was the man who inspired me to...
Chris Grainger and I talk about:
-How to use story strategy
-How to schedule out content
-How to connect with your ideal clients
Check out the full conversation HERE.
Most of it was a waste of time.
Save yourself the time, and just do this...
1. Open up a spreadsheet.
2. Put the top 10 people on it that can help you get to where you want to go
3. Think of all the stories that you can share with them that will be relatable to them.
4. Start engaging on their...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Chris Grainger and Matt Zaun talk about how someone can launch and build a podcast to connect with their target audience.
CHRIS GRAINGER BIO: Chris is the Founder and Podcast Host of The Lion Within Us.
For more info, check out Chris here:
...
I took the most important concepts that I learned and created a 3-hour online course people can go through.
The course launched last month, and I’ve been overwhelmed by the response.
My wife and I celebrated in Vegas.
If you missed getting the course, and you’re interested in boosting...
Stories With Traction Blog
