When I played high school football, we were terrible.
New coach came in and changed everything.

"You might not be the most skilled," he said,
"but you will be the most conditioned."

So he ran us.
Hard.
Every practice ended when someone puked.

He told us, "This sucks now, but when you're on that field, no o...

She says he has a raspy voice. I love Bob Dylan. I think he is one of the best lyricists of all time.
 
Who’s right? We both are.
 
My wife has run sound for hundreds of concerts, so she has an incredible ear for pitch and tone.
 
I’ve written for dozens of politicians and business leaders and obsess ov...

...legacy, and lasting impact 👇
 
When I walked into the Rock & Roll Hall of Fame in Cleveland, I expected great music.
 
What I didn’t expect was a masterclass in movement-building.
 
Here’s what stood out:
It wasn’t just about talent.
 
Sure, the Hall is packed with musical geniuses. But what they really...

When Einstein gave his famous quote about “expecting different results,” he was referring to a mathematical equation, not business. 
 
Let’s clarify something:
 
📈 In business, you must do the same things over and over…
…even when it feels like yelling into the void.
 
-Posting when no one’s liking.
-Call...

About 432 tiny plastic bricks and a bruised heel. 🧱👣

I came across this image that explains it better than most consultants ever could (and with fewer slides):

• DATA – Legos scattered across the floor. Chaotic. Painful. Confusing.
• SORTED – Same legos, now grouped by color. Slightly better.
• ARRANG...

Watch how legends dominate the stage:
 
🎤 Beyoncé
🎤 Taylor Swift
🎤 Freddie Mercury
 
Every move is intentional.
The walk. The mic hold. The glance toward the crowd.
All of it is choreographed, timed, and mastered.
They don’t wing it.
They own it...every step of the way.
 
Now think about your next team presenta...

I ignored evergreen content.
 
For years, I poured time into posts that faded within days.
They got likes…but no long-term lift.
No ROI.
No leverage.
I was chasing attention, not assets.
 
Then I had a mindset shift.
You’ve heard of residual income, right?
Well, evergreen content is residual influence.
Write...

Their pitch?
“Let’s make music so easy to access that people will actually pay for it.”

Daniel Ek and Martin Lorentzon didn’t just build a streaming app.
They sparked a cultural shift.

Spotify’s freemium model cracked the code…

Give people insane value upfront, then let them choose if (and when) they wan...

That’s why creating a company culture of storytelling is so important. 
 
Stories paint a clearer picture of the message you’re trying to get across.
 
Share more stories! 

 
P.S. If you want tons of story ideas, download my free 150+ storytelling prompts HERE. 

First LinkedIn Post: had 2 likes and 1 comment 
 
Second LinkedIn Post: had 3,694 likes, 213 comments, and 87 reposts
 
Guess which one landed me the most business?
 
Believe it or not, it was the first post! 
 
You see, the person who commented found the content specifically relatable to him, and he ended ...

Let me tell you, I was not excited to be driving that Dodge Caravan every day during my senior year. 
 
You should have heard all the names I was called.
 
My Dad said, “take the kids' bullying and turn it into an opportunity.”
 
I took out all the back seats and turned it into something fun.
 
I went from ...

”why do you post about stuff that isn't specific to your industry?” 

Does Coca-Cola only run ads talking about their products? 
 
No way! 
 
Neither does Nike, Apple, Johnson & Johnson, American Express, Microsoft, General Electic, Verizon, Home Depot!
 
Do you get the idea? 
 
None of these companies only...

...and she’s a very strong woman. I love it! In our marriage, we’re complete and total equals. 
 
🎉 Celebrating her birthday today! 🥳
 
I've learned over the years that Courtney is often right when she gives me advice in business. 
 
Some people search the world for great mentorship when often it's righ...

Part of me thought he was crazy. 🤔
 
"Scott, do you really think that will work?”
 
“There are sooooo many other podcasts out there!”
 
“Do you really think this is a good use of my time?”
 
On May 4th, 2021 (4 years ago today), I had lunch with  S. Scott Mason, and he convinced me to launch a podcast. 
 
A...

Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside. 
 
60-year-old man. CEO of an extremely successful company. 
 
He was sobbing and had to hug me. 
 
For the first time in his life, he realized he had to start telling people his story. 
 
He told me he ...

…a journey filled with incredible conversations, powerful insights, and game-changing stories.
 
…and to celebrate this milestone, I couldn’t think of a better guest than my friend and business mentor,  John H. Wilson, PhD. 
 
John has been a guiding force in my journey, and having him on for this spe...

Ever tried to crack a joke in a meeting and got silence so loud you could hear a pin drop? 
 
Yeah, me too. 
 
Pro tip: telling jokes can be incredibly risky in a business setting. 
 
You don't want to be the office comedian who only hears crickets in response to your punchline.
 
Instead of risking it all ...

Here are 5 things that I learned…
 
Ever wondered why some websites are lead magnets while others seem stagnant? The secret sauce is often a well-maintained blog, with insightful original content. 
 
Here's why you should consider diving into the world of blogging:
 
1) Lead Magnet: Every blog post is a...

…COPYWRITING!
 
 
Fun fact: I don't have the biggest LinkedIn following, and I don't need to.
 
So many people get so hung up on “likes,” followers, and comments that they fail to speak directly to their prospects. 
 
Most of my posts that convert to sales have very little engagement. 
 
In business, my comp...

I've had to work with a lot of clients recently and deprogram them. 👇
 
They were leaders getting poor marks on communication with their staff through surveys. 
 
“They don't know how to talk.” 
 
“They don't know how to listen.”
 
Go figure. They speed up podcasts. 
 
They're not training their mind on how...

”I treat the janitor like I treat the CEO,” and that's noble, but sometimes, these same people will completely destroy themselves with criticism. 
 
So, though they value the lives of others, they don't consider their own life. 
 
You treat everyone else with dignity and respect - why do you treat you...

SHOW NOTES:

In this episode, Matt Zaun sits down with Sel Watts, founder of Wattsnext PX, to discuss the essential role of culture in business growth. Sel challenges the common perception that culture is just a "fluffy" HR concept, arguing instead that it is a strategic business driver that dire...

I don’t think it should just be one day. 
 
I’m constantly sharing my business goals with my sons and daughter. 
 
I make them part of the process. 
 
Not only do they get excited about being involved, but my kids learn important business skills that they’ll be able to utilize for the rest of their live...