Enroll Now
One of my Grandmothers used to tell me...

One of my Grandmothers used to tell me, ”when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of...FEAR!


My other Grandmother, on the other hand, would tell me why she wanted me to do certain things. 

She...

Continue...
๐’๐ก๐ž ๐ž๐ง๐ญ๐ก๐ฎ๐ฌ๐ข๐š๐ฌ๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฒ๐ž๐ฅ๐ฅ๐ž๐ ๐š๐ญ ๐ฆ๐ž, โ€œ๐‹๐ข๐ค๐ž ๐Œ๐ฒ ๐“๐ก๐š๐ข!โ€ ๐Ÿ‘‡

While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, “Like My Thai!”

With that kind of recommendation, I had to check it out, and it did not disappoint. 

The owner and chef, Mike Augustine, put the kitchen right in the...

Continue...
The Power of In-Person Meetings | Stories With Traction Podcast

 

 

SHOW NOTES:

SUMMARY: In this episode, Carol Kavanaugh-Arrington and Matt Zaun discuss how in-person meetings spur on innovation and creativity for organizations.

CAROL KAVANAUGH-ARRINGTON BIO: Carol is the Director of Group Sales for Outside DMC.

She became an event producer in 1986...

Continue...
How to outperform 99.9% of salespeople:

1) Share powerful stories that connect 
2) Let your competitors drown in numbers

Continue...
 
Richard Branson, the founder of the Virgin Group, which is comprised of hundreds of companies, regularly gathers his executives in person and asks them to share stories.

Branson said, “telling a story is one of the best ways we have of coming up with new ideas.”

He has found this practice so powerful that he sets time aside every year for company retreats to position his organization to have a surge of creativity.

If you want ideas on how you can do...

Continue...
๐—ฌ๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐—ถ๐—ป ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?

You're not focused on S$&%#. No, not that s-word. You're not focused on...

STORIES! 

Say it, “s-t-o-r-i-e-s!”

Your clients don’t want to be read a PowerPoint; they don’t want to be bored by your numbers; they want a reason to believe in your...

Continue...
I normally don't make political posts, so cut me some slack.

But our 8th President, Martin Van Buren, is someone we all can learn from. He was the first president in U.S. history to create a bit of a content (in-person speeches back then) machine. He set up a system that supported his objectives and worked it relentlessly. 

We can do...

Continue...
11 years ago today, my grandfather died.

I'll never forget the last conversation we had together.

He told me that every day I wake up, I need to remember that some things in life are worth fighting for.

“People, Matt; people are always worth fighting for.”

He died 2 weeks later.

My grandfather was the man who inspired me to...

Continue...
 
What a powerful podcast episode!

Chris Grainger and I talk about:

-How to use story strategy 
-How to schedule out content 
-How to connect with your ideal clients

Check out the full conversation HERE

Continue...
Over the past few years, I spent several hundred hours networking.

Most of it was a waste of time.

Save yourself the time, and just do this...

1. Open up a spreadsheet.

2. Put the top 10 people on it that can help you get to where you want to go

3. Think of all the stories that you can share with them that will be relatable to them.

4. Start engaging on their...

Continue...
The Lion Within Us | Stories With Traction Podcast

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Chris Grainger and Matt Zaun talk about how someone can launch and build a podcast to connect with their target audience.

CHRIS GRAINGER BIO: Chris is the Founder and Podcast Host of The Lion Within Us.

For more info, check out Chris here:
...

Continue...
I studied the art of storytelling for over a decade, so you donโ€™t have to. ๐Ÿ‘‡

I took the most important concepts that I learned and created a 3-hour online course people can go through.

The course launched last month, and I’ve been overwhelmed by the response.

My wife and I celebrated in Vegas.

If you missed getting the course, and you’re interested in boosting...

Continue...