Enroll Now
The Story of BenefitsDNA | Stories With Traction Podcast Oct 17, 2023

EPISODE MENTIONED IN INTRO: The Importance of Learning Tours with Kirsten Yurich.


PODCAST SUMMARY: In this episode, Justin Leader and Matt Zaun talk about the healthcare industry and why Justin founded BenefitsDNA.

JUSTIN LEADER BIO: Justin is the President and Founding Partner of BenefitsDNA....

Continue...
The Journey of LinkedIn Storytelling Oct 17, 2023

Recently, flew to Atlanta. Had lunch with RACHEL SIMON. This Friday, we have a podcast episode launching called, “The Journey of LinkedIn Storytelling.”

You should listen to it.

Stay tuned.

Continue...
💪 I have a secret weapon. It's the reason behind my success... Oct 17, 2023

I have amazing friends.

Not just any friends; people that I could call at 2 a.m. (if I was in trouble) friends.

Today, one of those friends gets a little older.

This man helped me...

Launch my speaking business (8-years-ago) and my podcast (3-years-ago).

He's been there for me through thick and...

Continue...
Words Oct 17, 2023

Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words
Words

…matter!  Choose them very carefully!

Continue...
BIG MISTAKE! 🤯 Oct 17, 2023

Constable & Robinson was the first publisher approached by J.K Rowling. 

They turned Harry Potter down.

They suggested that Rowling take a writing class because they thought her work stunk.

She went on to sell over 500,000,000 books.

Just because some people don’t like your work, it...

Continue...
 
The Story of BenefitsDNA Oct 17, 2023

When I finished recording this episode, I sat in complete silence because I had to fully process the stories that Justin Leader shared with me.

When your mission and vision are so powerful that you can bring people to tears, you know you're having an impact.

Check out the full conversation.

Continue...
Last year, I made a decision. 😬 Oct 10, 2023

At the time, it was a huge risk.

I made the decision while staring at El Capitan (in Yosemite) with my wife.

For those of you who aren't aware, a climber named Alex Honnold free-soloed the mountain, meaning he climbed without any ropes.

He was asked why in the world he would do such a thing, and...

Continue...
Wanna build a story right now? Answer this question… Oct 09, 2023

What is a secret you kept from people for way too long? 

Here, I’ll go first. Almost everything that I start, I have an inferiority complex with. It took me hundreds of talks before I felt comfortable speaking, it took me writing an article every week for 2 years to feel...

Continue...
 
All of the dead bodies were clutching their tools. Oct 06, 2023

“Tool subduction” not only kills a climber's chance at reaching the top of the mountain, but it could also destroy your business.

You could be too focused on the “tools” and not on the right strategy.

“Lack of strategic clarity leads to tactical frustration.”

...

Continue...
Why Some Leaders Suffer | Stories With Traction Podcast Oct 06, 2023

SHOW NOTES:

SUMMARY: In this episode, Don Schmincke and Matt Zaun talk about why a lack of strategic clarity leads to tactical frustration.

DON SCHMINCKE BIO: For over 35 years, Don and his team have consulted and trained executives in North America, South America, Europe, and India. Additionally,...

Continue...
Just a dozen days ‘til I speak at the Charlotte Motor Speedway! Oct 05, 2023

My 9-year-old son Elliot told me to buy some NASCAR stuff to get mentally prepared.

I’ll be doing 3 strategic storytelling workshops there!

If my audiences apply what I share, they’ll speed up their…

Sales
Growth 
and Impact

Can’t wait for these talks!

T-minus 12...

Continue...
Don't tell people about all the great work you're doing. Oct 04, 2023

First they laugh. 

Then they can’t believe it. 

Then they deny that they doubted you in the first place. 

Success zips a lot of mouths. 

Don't tell people about all the great work you're doing.  Show them. 

Continue...
Scroll-stopping... Oct 04, 2023

...easy-to-read... 

…and scannable...

This is the content that LinkedIn loves.

Writing outstanding content is not even close to enough; you MUST optimize your posts to stand out.

Here are 7 tips to create scroll-stopping, scannable, and easy-to-read content on LinkedIn...

1) Use...

Continue...
HAVING ANOTHER BABY! Oct 03, 2023

Creating this baby took work.

You all laugh, but it takes a lot of energy.

Oh, we’re not having another kid.

I'm talking about my new strategic storytelling course.

It's been my baby for the last couple of months.

My wife told me to focus on it. She said lots of people are missing...

Continue...
I remember several years ago hitting rock bottom. Oct 02, 2023

I took a significant financial risk and lost, putting my family in a very difficult position. 

The night it all came crashing down, I sat on my couch crying since I knew how tough the road ahead would be. 

My wife sat down next to me and said, “you need to keep going. I want you...

Continue...
Today is Jimmy Carter’s 99th Birthday! Oct 01, 2023

He's the longest-living President in U.S. history. Recently, I was speaking in Atlanta and had the chance to check out his Presidential Library.

Many of you know how much I enjoy going to Presidential Libraries, regardless of which party the person represented.

So far, I’ve been to LBJ,...

Continue...
My 5-year-old has an issue. 👇 Sep 30, 2023

He can't stand “bad guys” in movies.

Freaks him out.

But aren't we all allergic to adversity?

In the moment, we want it to be easy. 

That doesn't make a great story, though, does it?

Next time you have a difficult client that you figure out how to deliver for, you need to capture the...

Continue...
“People will judge you by how you look, speak, and write, so...” Sep 30, 2023

Make sure you know how to dress for the situation

You know how to speak to connect

You write short, clear, and for impact

...that's what my Father told me when I was growing up.

When I went into business, my Dad’s words came rushing back.

Simple. True. Impactful.

Don't...

Continue...
3 quarters through the year with the Stories With Traction Podcast! Sep 29, 2023

I’ve learned so much from the stories and insights of my guests. 

 

Check out the episodes so far…


𝗝𝗮𝗻

Jan 6 - Part 1 | Six Figure Sales Secrets with Marcus A. Chan 

Jan 13 - Part 2 | Six Figure Sales Secrets with Marcus A. Chan

Jan 20 - Be Intentional With Your Giving...

Continue...
Strategic Networking | Stories With Traction Podcast Sep 29, 2023

EPISODES MENTIONED IN INTRO:

Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative

SHOW NOTES:

SUMMARY:
In this episode, Terence Farrell and Matt Zaun discuss how to have intentionality and strategy behind networking.

TERENCE FARRELL BIO:...

Continue...
Share more stories Sep 28, 2023

Matt, what stories do I tell to connect with my clients?” 

Matt, how much time do I need to focus on this?” 

Matt, I already have some stories; why should I work on new ones?” 

*that last one is my favorite. 

As if I'm going to say,...

Continue...
Lessen your chance of heart disease through shopping? Sep 27, 2023

Years ago, Meyer Friedman (a cardiologist) recommended something to his highly stressed patients who were at greater risk of developing heart disease.

He told them to take the longest line at the grocery store to practice inner peace.

Sounds simple, huh?

A peaceful mindset comes with practice.

...

Continue...
Sex causes twice as many accidents. Sep 27, 2023

Ok, now that I have your attention

In the U.S., there are approximately one million car accidents and 200 deaths each year because vehicles collide with deer.

During mating season, known as “the rut,” deer are twice as likely to get hit by a car.

Why is this?

During the rut, deer are...

Continue...
It's been a wild ride so far this year. Sep 26, 2023

I've worked my guts out for my clients. More miles flown and driven than I’d care to admit.

I've decided to get off the road for 2 weeks and spend time with family. My travel schedule will pick back up mid-Oct.

In the meantime, check out some cool spots so far this year...

-Miami, Florida
...

Continue...