Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.ย
60-year-old man.ย CEO of an extremely successful company.ย
He was sobbing and had to hug me.ย
For the first time in his life, he realized he had to start telling people his story.ย
He told me he was ...
This is the spot where John F. Kennedy was assassinated.ย
61 years ago today.ย
I had the honor and privilege of speaking in Dallas a couple of months ago.
ย
After I flew into DFW, I had to stop by the JFK assassination spot.ย
For years, I studied our 35th president.ย
How could this man connect with his ...
Thereโs something incredibly fascinating about how massive companies often have the humblest beginnings.ย
I love diving into their processes and discovering what makes them stand out in the marketplace.
Take McDonald's, for example. While I might never crave a Big Mac, I can definitely appreciate an...
โก๏ธ ๐๐ฎ๐ข๐ฅ๐ ๐ญ๐ก๐ ๐ก๐๐๐ข๐ญ ๐จ๐ ๐ซ๐๐ ๐ฎ๐ฅ๐๐ซ๐ฅ๐ฒ ๐ฉ๐จ๐ฌ๐ญ๐ข๐ง๐ . (I haven't missed a single day of posting in 4 years)ย Russell Brunson inspired me to post on LI everyday.ย He said, โdo something every single day without fail, and youโll see radical growth in your business.โย He was more than right.ย My results from posting ...
You're not focused on S$&%#.ย
No, not that s-word.ย You're not focused on...ย
STORIES!ย
Say it, โs-t-o-r-i-e-s!โ
Your clients donโt want to be read a slide deck; they want a reason to believe in your product/service and YOU!
Youโll connect with them over the right story.
๐ฆ๐๐ผ๐ฝ ๐๐ต๐ฎ๐ฟ๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐ณ๐ฎ๐ฐ๐๐ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐ด๐๐ฟ...
Itโs hard for me to believe. It really is.
Just like everyone, when covid hit, I shifted how I was sharing info.ย
I turned to LinkedIn.ย
As funny as it is now, I had a tough time making my first LinkedIn post. Must have wrote and rewrote that sucker a dozen times.
So why is the number 5,553,030 so signi...
At least, thatโs what hundreds of people said early on.ย
Countless bankers rejected the Mickey Mouse concept!ย
But guess what? Walt Disney is hailed a genius today.ย
In fact, this year is the 101st anniversary of Walt Disney Studios!ย
Just because some people donโt understand your idea doesnโt mean it...
...how awesome you are is the moment you lose.
Your prospects don't care about that.
They care about what you can do for them.
You need to share stories that your prospects relate to.ย
Make your clients the hero - not you.
At least notย right away.ย
.
In 1945, Soichiro Honda lost everything due to World War II.ย His business was completely demolished.
You know what he did?ย
He took a year off.ย
He focused on creative thoughts.ย
He focused on his friendships.ย
He focused on planning.
The next year, Honda was born. ๐๐
Did YOU lose...
I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.
His point was to read more material (like novels and nonfiction) where the authors put more time and energy into their writing.
Social media is even lower-level writing than newspapers.
Re...
...but how every small detail can significantly affect customer behavior. ๐ย
๐ For example, consider how some brands have adjusted the positioning of their characters' eyes on packaging.ย
In supermarkets, where products are displayed on multiple shelves, design teams have made subtle adjustments, such...
While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, โLike My Thai!โ
Naturally, I had to investigate after a recommendation like that. And let me tell you, it did NOT disappoint!
Mike Augustine, the owner and chef ofย Like My Thai, has his k...
...and then ๐๐ต๐ผ๐ me that you actually believe in it.ย
๐ฃ Most companies are all talk.ย
They write out their โcompany valuesโ to check a box. โ๏ธย
None of their employees could actually tell you all the company values since they're so forgettable.ย
Paint a picture of your values through stories.ย
Your def...
SHOW NOTES:
SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you.
KEVIN CONNOR: Kevin is a partner at Modern SBC.
Some of the projects that Modern SBC routinely works on:
- Copywriting and content cr...
โ...when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!โ She forced me to listen to her out of...
.
...FEAR!
.
My other Grandmother, on the other hand, would tell me why she wanted me to do certain things.ย
She showed me how much she cared about me l...
...my content produces 2 million+ impressions each year. Has for the last four years. This isnโt bad, but itโs not great either. Meaning anyone can do it.ย
This led to tens of thousands of people checking out my profile.ย
Profile views lead to inbound messages inquiring about services.
Inbound messages...
A perfect example of that was when 3M decided to place money inside the advertising casing at a bus stop in Vancouver.
The case was covered at the edges with a 3M product, Scotchshield.
โIf you break it, you can keep it!โ
Hundreds of people attempted to break the glass, and none were successful.ย
Five...
But our 8th President, Martin Van Buren, is someone we can all learn from. He was the first president in U.S. history to create a bit of a content machine (in-person speeches back then).ย
He set up a system that supported his objectives and worked it relentlessly.ย
We can do something similar here o...
1) Share powerful stories that connectย
2) Let your competitors drown in numbers
P.S. Recently, I launched a free 5-Day Storytelling Challenge aimed at helping individuals master the art of storytelling.
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this ...
ย
โก๏ธ None of these posts led to new business
โก๏ธ These posts sucked up way too much of my time
โก๏ธ Some of these posts did not contribute to my mission
Today, I have zero desire to go viral.ย
Playing the โlikes and engagementโ game is a slippery slope.ย
Instead of trying to go viral, Iโd challenge you t...
So far, I've been to:
-George Washingtonย
-Thomas Jefferson
-James Buchanan
-Abraham Lincolnย
-Rutherford B. Hayes
-Woodrow Wilson
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush
-George W. Bush
...museums.ย
Each one fascinates me because...
There are sales reps thatโฆ
โฆdonโt have story strategy!ย
Instead of talking to your prospects all scared, wanna crush your sales goals?ย
You need to have story strategy.ย
You can have the same group of stories that you're sharing again and again, because you're talking to different prospects.ย
More than l...
Ok, now that I have your attention๐
In the U.S., there are approximately one million car accidents and 200 deaths each year because vehicles collide with deer.ย
During mating season, known as โthe rut,โ deer are twice as likely to get hit by a car.ย
Why is this?
During the rut, deer are more focused on ...
๐Thatโs the note his wife left him.ย She also took all their money.ย ๐
In his early 20s, John Paul DeJoria found himself penniless and eventually homeless.ย
He desperately wanted to take care of his 2-year-old daughter.ย
ย
He said, โWhen youโre this down south, thereโs no way to go but up!โ
Through grit, c...