It can be effective to indirectly tell your customers something through a story.
A perfect example of that was when 3M decided to place money inside the advertising casing at a bus stop in Vancouver.
The case was covered at the edges with a 3M product, Scotchshield.
“If you break it, you...
From January - July in 2019, I set up a mock workshop in my house.
My only audience members: my son and his stuffed bear.
I'd give my workshop to the two of them for hours every day.
Thinking to myself, one day, it won't just be to my boy and his bear but to audiences all over the world.
For 7...
SUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email).
ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.
For more info, check out the website and Instagram page:
...
The average millennial sees 8,000 digital messages every single day!
Want to get above the noise?!
Tell stories through print media!
A few months ago, I shared my Powerfully Persuade Through Storytelling workshop with business leaders in Connecticut.
I had to stop by the house of one of the best storytellers America has ever known.
While there, I saw firsthand something that many people talk about but don’t make it part...
Answer this question…
“What excites you to get out of bed in the morning?”
Here, I’ll go first. My kids motivate me beyond what I could ever imagine. Especially since they know my goals, they are constantly reminding me of what I need to do. Whenever I hit a...
At least, that’s what hundreds of people said early on.
Countless bankers rejected the Mickey Mouse concept!
But guess what? Walt Disney is hailed a genius today.
In fact, this year is the 100th anniversary of Walt Disney Studios!
Just because some people don’t understand your...
Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.
60-year-old man. CEO of an extremely successful company.
He was sobbing and had to hug me.
For the first time in his life, he realized he had to start telling people his...
Here is the most important framework that I learned...
1. You have to understand your ideal clients.
2. You share stories that relate to your ideal clients.
3. You engage (comment, "like," etc.) with your ideal clients' posts.
4. You network (virtual coffee/meet IRL) with your ideal clients.
5....
...my content produces 2 million+ impressions each year. Has for the last four years. This isn’t bad, but it’s not great either. Meaning anyone can do it.
This led to tens of thousands of people checking out my profile.
Profile views lead to inbound messages inquiring about...
You wouldn't go to an in-person networking event and only talk business, would you?
What would you talk about?
You'd connect with people over: family, where they went to school, and sports.
So why are you only sharing stuffy business posts on here?
I'm not saying to turn your LinkedIn into...
How to have an awesome day…
Forgive your younger self.
Believe in your current self.
Create your future self.
I love when people lean into their creativity!
It's fun and profitable.
Have a great day, everyone!
It’s hard for me to believe. It really is.
Just like everyone, when covid hit, I shifted how I was sharing info.
I turned to LinkedIn.
As funny as it is now, I had a tough time making my first LinkedIn post. Must have wrote and rewrote that sucker a dozen times.
So why is the number...
EPISODES MENTIONED IN INTRO:
Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative
Strategic Networking
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of mentorship.
TERENCE FARRELL BIO: Terence served as a...
Some of you may think I’m a sap.
That’s ok.
One of my favorite mediums to share info on is podcasts.
As I'm thinking about what I'm thankful for this week, I’m excited that last week, my podcast hit ๐๐ฃ๐๐ฆ๐ข๐๐ !
I’m incredibly grateful to ALL my guests who have been a part of...
Your prospects don't care about that.
They care about what you can do for them.
You need to share stories that your prospects relate to.
Make your clients the hero - not you.
SUMMARY: In this episode, Dr. Katherine Jeffery and Matt Zaun discuss how to talk to different generations.
DR. KATHERINE JEFFERY BIO: Katherine is a generational strategist who specializes in developing business strategies that help organizations navigate the complexities of having five...
Wanna know why Gen-Xers do what they do? Wanna learn how to coach Millennials?
Check out this podcast episode, Navigating the Generational Shift.
You might want to listen to Dr. Katherine Jeffery; you’ll hear stuff you’ve never heard before.
Or don’t; you can always stay...
...”how much time do you spend on revenue-producing activities?” I said, ”well, I spend time doing...”
He said, ”no, not revenue-producing!”
I said, ”I do focus on...”
He said, ”no, not revenue-producing!”
*This exchange went back and forth...
-Hooks
-Timing
-Delivery
-Patterns
-Foundations
If you want to learn how to create a tribe of people around you, what better individuals to look to than those who can dominate a music stage?!
Wanna hear more? Check out the podcasts here.
I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.
His point was to read more material (like novels and non-fiction), where the author put more time and energy into their writing.
Social media is even lower-level writing than newspapers....
There are too many leaders that try to delegate all aspects of marketing.
Do you really believe that Apple would be where it is today if Steve Jobs didn't focus on marketing?!
There is no way.
He took an active part in the process.
Think about all the stories he shared to position Apple.
Because of...
Fired up! This week, I’ll be speaking in Myrtle Beach, Columbia, SC, and Augusta, GA.
Looking forward to showing leaders how to persuade with power through strategic storytelling.
This week is going to be awesome!
P.S. If you want story ideas, download my 150+ storytelling...
Stories With Traction Blog
