Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside. 

60-year-old man. CEO of an extremely successful company. 
He was sobbing and had to hug me. 

For the first time in his life, he realized he had to start telling people his story. 

He told me he was ...

This is the spot where John F. Kennedy was assassinated. 

61 years ago today. 

I had the honor and privilege of speaking in Dallas a couple of months ago.
 
After I flew into DFW, I had to stop by the JFK assassination spot. 

For years, I studied our 35th president. 

How could this man connect with his ...

There’s something incredibly fascinating about how massive companies often have the humblest beginnings. 

I love diving into their processes and discovering what makes them stand out in the marketplace.

Take McDonald's, for example. While I might never crave a Big Mac, I can definitely appreciate an...

➡️ 𝐁𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐡𝐚𝐛𝐢𝐭 𝐨𝐟 𝐫𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲 𝐩𝐨𝐬𝐭𝐢𝐧𝐠. (I haven't missed a single day of posting in 4 years) Russell Brunson inspired me to post on LI everyday. He said, “do something every single day without fail, and you’ll see radical growth in your business.” He was more than right. My results from posting ...

You're not focused on S$&%#. 

No, not that s-word. You're not focused on... 

STORIES! 

Say it, “s-t-o-r-i-e-s!”

Your clients don’t want to be read a slide deck; they want a reason to believe in your product/service and YOU!

You’ll connect with them over the right story.

𝗦𝘁𝗼𝗽 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗮𝗰𝘁𝘀 𝗮𝗻𝗱 𝗳𝗶𝗴𝘂𝗿...

It’s hard for me to believe. It really is.

Just like everyone, when covid hit, I shifted how I was sharing info. 

I turned to LinkedIn. 

As funny as it is now, I had a tough time making my first LinkedIn post. Must have wrote and rewrote that sucker a dozen times.

So why is the number 5,553,030 so signi...

At least, that’s what hundreds of people said early on. 

Countless bankers rejected the Mickey Mouse concept! 

But guess what? Walt Disney is hailed a genius today. 

In fact, this year is the 101st anniversary of Walt Disney Studios! 

Just because some people don’t understand your idea doesn’t mean it...

...how awesome you are is the moment you lose.

Your prospects don't care about that.

They care about what you can do for them.

You need to share stories that your prospects relate to. 

Make your clients the hero - not you.

At least not right away. 
.
In 1945, Soichiro Honda lost everything due to World War II. His business was completely demolished.

You know what he did? 

He took a year off. 

He focused on creative thoughts. 

He focused on his friendships. 

He focused on planning.

The next year, Honda was born. 🏍🚗

Did YOU lose...

I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.

His point was to read more material (like novels and nonfiction) where the authors put more time and energy into their writing.

Social media is even lower-level writing than newspapers.

Re...

While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, “Like My Thai!”

Naturally, I had to investigate after a recommendation like that. And let me tell you, it did NOT disappoint!

Mike Augustine, the owner and chef of Like My Thai, has his k...

...and then 𝘀𝗵𝗼𝘄 me that you actually believe in it. 

🗣 Most companies are all talk. 

They write out their “company values” to check a box. ✔️ 

None of their employees could actually tell you all the company values since they're so forgettable. 

Paint a picture of your values through stories. 

Your def...

SHOW NOTES:

SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you.

KEVIN CONNOR: Kevin is a partner at Modern SBC.

Some of the projects that Modern SBC routinely works on:

- Copywriting and content cr...

”...when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of...

.

...FEAR!

.

My other Grandmother, on the other hand, would tell me why she wanted me to do certain things. 

She showed me how much she cared about me l...

...my content produces 2 million+ impressions each year. Has for the last four years. This isn’t bad, but it’s not great either. Meaning anyone can do it. 

This led to tens of thousands of people checking out my profile. 

Profile views lead to inbound messages inquiring about services.

Inbound messages...

A perfect example of that was when 3M decided to place money inside the advertising casing at a bus stop in Vancouver.

The case was covered at the edges with a 3M product, Scotchshield.
“If you break it, you can keep it!”

Hundreds of people attempted to break the glass, and none were successful. 
Five...

But our 8th President, Martin Van Buren, is someone we can all learn from. He was the first president in U.S. history to create a bit of a content machine (in-person speeches back then). 

He set up a system that supported his objectives and worked it relentlessly. 

We can do something similar here o...

1) Share powerful stories that connect 
2) Let your competitors drown in numbers

P.S. Recently, I launched a free 5-Day Storytelling Challenge aimed at helping individuals master the art of storytelling.

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this ...

➡️ None of these posts led to new business
➡️ These posts sucked up way too much of my time
➡️ Some of these posts did not contribute to my mission

Today, I have zero desire to go viral. 

Playing the “likes and engagement” game is a slippery slope. 

Instead of trying to go viral, I’d challenge you t...

So far, I've been to:

-George Washington 
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln 
-Rutherford B. Hayes
-Woodrow Wilson
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush
-George W. Bush

...museums. 

Each one fascinates me because...

There are sales reps that…

…don’t have story strategy! 

Instead of talking to your prospects all scared, wanna crush your sales goals? 

You need to have story strategy. 

You can have the same group of stories that you're sharing again and again, because you're talking to different prospects. 

More than l...

Ok, now that I have your attention👇

In the U.S., there are approximately one million car accidents and 200 deaths each year because vehicles collide with deer. 

During mating season, known as “the rut,” deer are twice as likely to get hit by a car. 

Why is this?

During the rut, deer are more focused on ...

👆That’s the note his wife left him. She also took all their money. 👇

In his early 20s, John Paul DeJoria found himself penniless and eventually homeless. 

He desperately wanted to take care of his 2-year-old daughter. 
 
He said, “When you’re this down south, there’s no way to go but up!”

Through grit, c...